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About Us

Welcome everyone!

For quite some time Herak and I wanted to improve our skills, share with everyone the things that we found interesting in our profession, articles that we came across and articles that we wanted to write.

So we thought: Why not start a blog!? A blog where we can discuss subjects like new tech trends, software development, innovative IT projects /businesses.

And here we are. We hope you'll enjoy reading our posts and provide us feedback. In that way we can improve our blog and share more interesting and informative articles in the future.

Kind regards,

Carlos and Herak


Carlos G.

Carlos has extensive experience as a seasoned technical architect and lead. He is currently assuming the role of VP of Technology and Product owner at a Digital Experience design agency.

Prior to his current role he has worked in professional services (at KPMG), Digital Agencies, consultant for the government and private sector for projects related to IT Infrastructure and Software developments for Canada, United States and Dominican Republic companies. He has worked in the sectors of finance, digital marketing, pharmaceutical, health (hospital systems), security.
 
Carlos holds a BS on Software Engineer, a Post-graduate in IT management and an Associate Degree for MBA.

Here is a list of part of his technical knowledge: .Net C#, Java, Python,  MSQL, MySql, Postgres, AngularJS, JavaScript, Windows Server, CMS systems (Adobe Marketing Cloud (including Adobe Experience Manager, Adobe Target and Adobe Campaign), Sitecore, AgilityCMS, Interwoven TeamSite, N2, Wordpress, Strapi), e-Commerce (BroadLeaf), AWS.

He loves writing and 2 of his passions are creativity and Aikido. Futbol and Tennis are two of his favorite sports.




Herak

Herak is an accomplished Senior Product Manager with a wealth of experience in global product launches at KPMG. His prior roles include positions at renowned agencies, where he supported digital transformation initiatives for esteemed brands such as Gillette, PepsiCo, Monster Worldwide, BMW, Mini, Nissan, and Infiniti.

Currently, he works at Adobe, where he assists clients in their digital transformation endeavours through Adobe's digital experience tools, including AEM, Adobe Campaign Manager, Adobe Analytics, and Adobe Target.

Beyond his professional pursuits, Herak is passionate about public speaking, having held numerous executive positions at the Toastmasters Club. Additionally, he enjoys pursuits such as rock climbing and snowboarding.



Trending posts

AGILE For DIGITAL AGENCIES

Introduction Some Digital agencies have a project process where waterfalls still plays a big part of it, and as far as I can tell, the tech team is usually the one suffering as they are at the last part of the chain left with limited budget and time for execution. I do believe that adopting an Agile approach could make a Digital Agency better and faster. In this article I’m presenting you just another point of view of why it make sense looking at Agile Methodology.  Why Agile for a Digital Agency? The Agile movement started in the software development industry, but it has being proven to be useful in others as well. It becomes handy for the type of business that has changing priorities, changing requirements and flexible deliverables. In the Digital Agency of today you need a different mindset. Creative will always play a huge role (“the bread and butter”). But the “big guys” need to understand that without technology there is no Digital Agency. Technical resources are

Take a break on zero emission day 2024

 Do you know how much you contribute to the daily emissions in your city? How much does the city you live in contribute within your country? How much does your country contribute to the emissions on our planet? Do you know its impact? Do you know why we have a zero emission day? Photo by Pixabay via Pexels Let us start by getting our acronyms right, shall we? You may have heard the term GHG emissions, wondering what that means. GHG stands for Green House Gas. These gases are part of the cause of the rising temperature on Earth. What is interesting about them  is that they absorb infrared radiation resulting in the greenhouse effect. Within the greenhouse gases you find carbon dioxide, methane, nitrous oxide, ozone, water vapour. The vast majority of carbon dioxide emissions by humans come from the burning of fossil fuels. Key sectors to consider for GHG Fuel Exploitation Power Industry Transport Waste Agriculture Buildings Industry combustion and processes Top GHG emissions’ contrib

Key insights from "Atomic Habits" by James clear

I recently finished reading "Atomic Habits" by James Clear. The book was incredibly insightful. If you are looking to improve your habits, and achieve results while you are at it, then this book is for you. It may help you form new habits, and break bad one. Without further due, here are my top three takeaways. Photo by Nataliya Vaitkevich via Pexel, adapted by Beolle Takeaway 1:  The habit-forming loop: James outlines that the habit-forming loop consists of four stages Cue . The cue triggers the brain to expect a reward and is crucial for building automatic habits. It is typically associated with time, place, or feeling. For example, feeling bored could be a cue to the habit of using social media. Craving . This is the urge resulting from the cue. Using the above example, opening the social media app is the craving initiated by the cue of boredom. Response . An example of a response is the action of opening the social media app and using it. Reward . An example of reward i

Democratizing AI

Democratizing AI is all about empowering others to use it, by making it available to them. Audiences, such as marketers in a company, will be able to access AI capabilities as part of their MarTech solutions, without the need of being technical. It could also be schools, where the younger generations are learning how to use it in responsible, secure, innovative, and creative ways. This is the year where companies, after discovery phases and teams experimenting, are looking to activate and take advantage of the AI advances. Generated with Microsoft Designer   And so, questions emerge, such as “What to democratize when leveraging AI?” There are common scenarios, as well as specific ones, that will depend on the company, and the industry they belong to. A common scenario, seen in many industries, when democratizing data is the data visualization and reporting . In digital marketing, as an example, data scientists and data analysts can automate reporting, making them available to the clien

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