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About Us

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Welcome everyone!

For quite some time Herak and I wanted to improve our skills, share with everyone the things that we found interesting in our profession, articles that we came across and articles that we wanted to write.

So we thought: Why not start a blog!? A blog where we can discuss subjects like new tech trends, software development, innovative IT projects /businesses.

And here we are. We hope you'll enjoy reading our posts and provide us feedback. In that way we can improve our blog and share more interesting and informative articles in the future.

Kind regards,

Carlos and Herak

Carlos G.

Carlos has extensive experience as a seasoned technical architect and lead. He is currently assuming the role of VP of Technology and Product owner at a Digital Experience design agency.

Prior to his current role he has worked in professional services (at KPMG), Digital Agencies, consultant for the government and private sector for projects related to IT Infrastructure and Software developments for Canada, United States and Dominican Republic companies. He has worked in the sectors of finance, digital marketing, pharmaceutical, health (hospital systems), security.
 
Carlos holds a BS on Software Engineer, a Post-graduate in IT management and an Associate Degree for MBA.

Here is a list of part of his technical knowledge: .Net C#, Java, Python,  MSQL, MySql, Postgres, AngularJS, JavaScript, Windows Server, CMS systems (Adobe Marketing Cloud (including Adobe Experience Manager, Adobe Target and Adobe Campaign), Sitecore, AgilityCMS, Interwoven TeamSite, N2, Wordpress, Strapi), e-Commerce (BroadLeaf), AWS.

He loves writing and 2 of his passions are creativity and Aikido. Futbol and Tennis are two of his favorite sports.



Articles by Carlos

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AI with great power comes responsibility
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Democratizing AI
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AI bias

More articles from this author

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Herak

Herak is an accomplished Senior Product Manager with a wealth of experience in global product launches at KPMG. His prior roles include positions at renowned agencies, where he supported digital transformation initiatives for esteemed brands such as Gillette, PepsiCo, Monster Worldwide, BMW, Mini, Nissan, and Infiniti.

Currently, he works at Adobe, where he assists clients in their digital transformation endeavours through Adobe's digital experience tools, including AEM, Adobe Campaign Manager, Adobe Analytics, and Adobe Target.

Beyond his professional pursuits, Herak is passionate about public speaking, having held numerous executive positions at the Toastmasters Club. Additionally, he enjoys pursuits such as rock climbing and snowboarding.



Articles by Herak

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Productivity framework for 2024
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What it means to be product led
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Apple's Mail Privacy Protection and email marketing

More articles from this author

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Trending posts

Democratizing AI

Democratizing AI is all about empowering others to use it, by making it available to them. Audiences, such as marketers in a company, will be able to access AI capabilities as part of their MarTech solutions, without the need of being technical. It could also be schools, where the younger generations are learning how to use it in responsible, secure, innovative, and creative ways. This is the year where companies, after discovery phases and teams experimenting, are looking to activate and take advantage of the AI advances. Generated with Microsoft Designer   And so, questions emerge, such as “What to democratize when leveraging AI?” There are common scenarios, as well as specific ones, that will depend on the company, and the industry they belong to. A common scenario, seen in many industries, when democratizing data is the data visualization and reporting . In digital marketing, as an example, data scientists and data analysts can automate reporting, making them available to the c...
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Apple's App Tracking Transparency sealing Meta's fate

Anonymous
If you have been following the recent news on Meta (formerly Facebook) you may have read that Meta recently projected their ad revenue will be cut by a staggering $10 billion in 2022 due to Apple’s new App Tracking Transparency feature (also known as ATT). This has resulted in Meta’s stock to plummet by over 20%. Photo by julien Tromeur on Unsplash - modified by Beolle So what is Apple’s ATT and how does it impact ad revenue? Apple has been releasing multiple privacy features for the last few years. This included Apple’s Mail Privacy Protection and Apple’s App Tracking Transparency feature. You can learn more about Apple’s Mail Privacy Protection in our earlier post by clicking here .  Apple’s App Tracking Transparency (ATT) was launched in iOS 14.5 and iPadOS 14.5 where it prompted users to select if they wanted the app to track their activities across other apps on the device. The prompt is displayed when the user opens an app like Facebook or Instagram for the first time o...
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SLA-SLO-SLI and DevOps metrics

Companies are in need of the metrics that will allow them to stay in business by making sure they meet the expectations of their customers. The name of the game is higher customer satisfaction by winning their trust and loyalty. To do so, you want to provide good products and services. Therefore you need to find ways to monitor performance, drive continuous improvements and deliver the quality expected by the consumer in this highly competitive market. Photos from AlphaTradeZone via Pexel and Spacejoy via Unsplash SLAs, SLOs and SLIs are a good way to achieve the above. They allow clients and vendors to be on the same page when it comes to expected system performance. If we go one level deeper, vendors/providers work on NFRs (Non-Functional Requirements) when working on their solutions. NFRs define the quality attributes of a system. I bring them up because the relationship between them and the SLAs is that they provide, in a way, foundational aspects for the SLA-SLO-SL...
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AI Agents is the new thing to talk about

Tech is evolving faster than ever in this AI era, that it feels every week there is something new to talk about, and what you learn weeks back is no longer relevant, or “that AI tools” already has gone through changes that you need to catch up with in order to stay relevant.  Fear not, embrace the challenges and learnings, and find applications for it that are good and ethical for this present, and the hereafter.  The new “craze” is AI agents, and for good reason!  Image generated with NightCafe In contrast with AI chatbots, an AI agent can execute tasks on your behalf. If you are thinking “ that this could be agents that we leave running independently for many days for a group of deliveries ”… Well then you are correct! Are there risks? Should we talk about trust and accountability? The answer for both is yes. I already hinted at it a couple of paragraphs above, when I wrote “ good and ethical ”. AI (Artificial Intelligence) agents are software that work autonomously,...
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Agreed