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About Us

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Welcome everyone!

For quite some time Herak and I wanted to improve our skills, share with everyone the things that we found interesting in our profession, articles that we came across and articles that we wanted to write.

So we thought: Why not start a blog!? A blog where we can discuss subjects like new tech trends, software development, innovative IT projects /businesses.

And here we are. We hope you'll enjoy reading our posts and provide us feedback. In that way we can improve our blog and share more interesting and informative articles in the future.

Kind regards,

Carlos and Herak

Carlos GC.

Carlos has extensive experience as a seasoned leader and  technical architect. He is currently assuming the role of VP of Technology and Product owner at a Digital Experience design agency.

He is an ex-KPMG that supported 113 firms, globally. He has experience in the Digital Agency field. He has served as a consultant for both government and private sector projects involving IT Infrastructure and Software development for companies in Canada, the United States, and the Dominican Republic. His work spans industries such as finance, digital marketing, pharmaceuticals, healthcare (hospital systems), and security.
 
Carlos holds a BS on Software Engineer, a Post-graduate in IT management and an Associate Degree for MBA.

He loves writing and 2 of his passions are creativity and Aikido. Futbol (soccer) and Tennis are two of his favourite sports.



Articles by Carlos

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AI Beyond the Hype: Responsible Adoption for Lasting Impact
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The value of listening
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AI Agents is the new thing to talk about

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Herak

Herak is an accomplished Senior Product Manager with a wealth of experience in global product launches at KPMG. His prior roles include positions at renowned agencies, where he supported digital transformation initiatives for esteemed brands such as Gillette, PepsiCo, Monster Worldwide, BMW, Mini, Nissan, and Infiniti.

Currently, he works at Adobe, where he assists clients in their digital transformation endeavours through Adobe's digital experience tools, including AEM, Adobe Campaign Manager, Adobe Analytics, and Adobe Target.

Beyond his professional pursuits, Herak is passionate about public speaking, having held numerous executive positions at the Toastmasters Club. Additionally, he enjoys pursuits such as rock climbing and snowboarding.



Articles by Herak

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Productivity framework for 2024
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What it means to be product led
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Apple's Mail Privacy Protection and email marketing

More articles from this author

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Trending posts

Apple's App Tracking Transparency sealing Meta's fate

Anonymous
If you have been following the recent news on Meta (formerly Facebook) you may have read that Meta recently projected their ad revenue will be cut by a staggering $10 billion in 2022 due to Apple’s new App Tracking Transparency feature (also known as ATT). This has resulted in Meta’s stock to plummet by over 20%. Photo by julien Tromeur on Unsplash - modified by Beolle So what is Apple’s ATT and how does it impact ad revenue? Apple has been releasing multiple privacy features for the last few years. This included Apple’s Mail Privacy Protection and Apple’s App Tracking Transparency feature. You can learn more about Apple’s Mail Privacy Protection in our earlier post by clicking here .  Apple’s App Tracking Transparency (ATT) was launched in iOS 14.5 and iPadOS 14.5 where it prompted users to select if they wanted the app to track their activities across other apps on the device. The prompt is displayed when the user opens an app like Facebook or Instagram for the first time o...
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AGILE For DIGITAL AGENCIES

Introduction Some Digital agencies have a project process where waterfalls still plays a big part of it, and as far as I can tell, the tech team is usually the one suffering as they are at the last part of the chain left with limited budget and time for execution. I do believe that adopting an Agile approach could make a Digital Agency better and faster. In this article I’m presenting you just another point of view of why it make sense looking at Agile Methodology.  Why Agile for a Digital Agency? The Agile movement started in the software development industry, but it has being proven to be useful in others as well. It becomes handy for the type of business that has changing priorities, changing requirements and flexible deliverables. In the Digital Agency of today you need a different mindset. Creative will always play a huge role (“the bread and butter”). But the “big guys” need to understand that without technology there is no Digital Agency. Technical resources ...
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Assembling MLOps practice - part 2

 Part I of this series, published in May, discussed the definition of MLOps and outlined the requirements for implementing this practice within an organisation. It also addressed some of the roles necessary within the team to support MLOps. Lego Alike data assembly - Generated with Gemini   This time, we move forward by exploring part of the technical stack that could be an option for implementing MLOps.  Before proceeding, below is a CTA to the first part of the article for reference. Assembling an MLOps Practice - Part 1 ML components are key parts of the ecosystem, supporting the solutions provided to clients. As a result, DevOps and MLOps have become part of the "secret sauce" for success... Take me there Components of your MLOps stack. The MLOps stack optimises the machine learning life-cycle by fostering collaboration across teams, delivering continuous integration and depl...
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Unlocking the Future of Brand Visibility with Adobe's LLM Optimizer

The rapid rise of AI tools like ChatGPT, Gemini, and Perplexity is transforming how consumers interact with brands and make purchasing decisions. These tools are quickly becoming the go-to resources for research, leading to higher conversion rates and more informed buying choices. As traffic from AI technologies continues to surge, brands must adapt to stay relevant in this evolving landscape. Leaves falling - search box - Created with Adobe Express Enter Adobe’s innovative LLM Optimizer, an AI-first tool designed to help brands navigate the complexities of this new reality and ensure they capitalize on the benefits of AI-driven engagement. Here’s how LLM Optimizer can drive significant value for your brand through Generative Engine Optimization (GEO): 1. Gain Insights into Your Brand's Current Standing. LLM Optimizer empowers brands to understand their visibility in AI-driven search results. By providing comprehensive reports on current mentions, citations, and recommendations in ...
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