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About Us

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Welcome everyone!

For quite some time Herak and I wanted to improve our skills, share with everyone the things that we found interesting in our profession, articles that we came across and articles that we wanted to write.

So we thought: Why not start a blog!? A blog where we can discuss subjects like new tech trends, software development, innovative IT projects /businesses.

And here we are. We hope you'll enjoy reading our posts and provide us feedback. In that way we can improve our blog and share more interesting and informative articles in the future.

Kind regards,

Carlos and Herak

Carlos GC.

Carlos has extensive experience as a seasoned leader and  technical architect. He is currently assuming the role of VP of Technology and Product owner at a Digital Experience design agency.

He is an ex-KPMG that supported 113 firms, globally. He has experience in the Digital Agency field. He has served as a consultant for both government and private sector projects involving IT Infrastructure and Software development for companies in Canada, the United States, and the Dominican Republic. His work spans industries such as finance, digital marketing, pharmaceuticals, healthcare (hospital systems), and security.
 
Carlos holds a BS on Software Engineer, a Post-graduate in IT management and an Associate Degree for MBA.

He loves writing and 2 of his passions are creativity and Aikido. Futbol (soccer) and Tennis are two of his favourite sports.



Articles by Carlos

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AI Beyond the Hype: Responsible Adoption for Lasting Impact
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The value of listening
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AI Agents is the new thing to talk about

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Herak Sikder

Herak is a Senior Technical Account Manager at Adobe, where he partners with Fortune 500 organizations to turn digital transformation ambitions into measurable outcomes. Backed by three Adobe certifications, he helps enterprises unlock the full value of Adobe Experience Manager, Real-Time CDP, and Analytics—streamlining workflows, accelerating adoption, and tying technology investments directly to business results.

His impact is grounded in a rare blend of product strategy and hands-on technical depth built over 15+ years. As a Senior Product Manager at KPMG, he led global platform launches across a network of 150+ member firms, rolled out advanced web templates that cut campaign costs by more than 60% year-over-year, and scaled marketing automation, web, and podcasting platforms used by marketers worldwide. Earlier, at leading agencies, he shaped digital experiences for some of the world's most recognizable brands—including Nissan, Infiniti, BMW, MINI, Audi, PepsiCo, Gillette, and Monster Worldwide—translating complex business needs into solutions that shipped.

A certified Scrum Master (CSM) and Certified Business Analysis professional (CCBA) with a background in Electrical Engineering, Herak bridges the gap between business goals and technical execution. Outside of work, he's a passionate public speaker and former Toastmasters executive, and can usually be found rock climbing or snowboarding.



Articles by Herak

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Productivity framework for 2024
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What it means to be product led
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Apple's Mail Privacy Protection and email marketing

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Trending posts

Apple's App Tracking Transparency sealing Meta's fate

Anonymous
If you have been following the recent news on Meta (formerly Facebook) you may have read that Meta recently projected their ad revenue will be cut by a staggering $10 billion in 2022 due to Apple’s new App Tracking Transparency feature (also known as ATT). This has resulted in Meta’s stock to plummet by over 20%. Photo by julien Tromeur on Unsplash - modified by Beolle So what is Apple’s ATT and how does it impact ad revenue? Apple has been releasing multiple privacy features for the last few years. This included Apple’s Mail Privacy Protection and Apple’s App Tracking Transparency feature. You can learn more about Apple’s Mail Privacy Protection in our earlier post by clicking here .  Apple’s App Tracking Transparency (ATT) was launched in iOS 14.5 and iPadOS 14.5 where it prompted users to select if they wanted the app to track their activities across other apps on the device. The prompt is displayed when the user opens an app like Facebook or Instagram for the first time o...
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Reimagining Digital Experience Management: How Agentic AI is Transforming Adobe Experience Manager

 Adobe Experience Manager (AEM) has introduced powerful new Agentic AI capabilities designed to continuously improve and adapt digital experiences at the speed of AI. By integrating advanced AI orchestrators through Agent-to-Agent (A2A) and Model Control Protocol (MCP) tools, AEM enables brands to automate complex workflows and enforce compliance seamlessly across enterprise ecosystems. Through a suite of specialized agents, teams can transition from manual, weeks-long processes into fast, AI-assisted workflows powered by simple natural language prompts. Photo by Tunahan KALAYCI via Pexels   Here is a breakdown of the key agents driving AEM’s new Agentic capabilities, their value propositions, their guardrails, and their current availability status. 1. Brand Experience Agent. Overview. The Brand Experience Agent accelerates digital modernization through specialized sub-agents—the Experience Modernization Agent, Experience Production Agent, and Experience Development Agent. Tog...
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Designing Habit Forming Mobile Application

Anonymous
Mobile Applications have become an integral part of our daily lives - we use mobile apps as alarm clocks to wake us up in the morning, to create to do lists when we start our day, to communicate with our colleagues at work via apps like Skype. We even check reviews of restaurants to visit on apps like Yelp and we seek entertainment on apps like Netflix and spotify. So what drives us to use these apps so seamlessly in our daily lives? Why we prefer some apps over others? Is there a science behind designing successful mobile apps like Facebook?  Photo by Peter C from Pexels A study in US revealed that a user between the age of 18 and 44 visits the Facebook app on average 14 times a day [1]. This shows that using the Facebook app is a daily routine for many of its users. This makes Facebook a great example of a habit forming mobile app which is designed with human psychology in mind that encourages habit forming behavior in its users .   I recently attended a seminar ...
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Steer for a talent transformation strategy (and avoiding AI fatigue)

 There was a debate on whether to feature the term “AI” in the title of this article. Honestly, a key motivation for pursuing the research that led to this post was sparked by the widespread excitement about AI appearing constantly in our LinkedIn feed, to the point of feeling the fatigue, and even a bit disappointed in the algorithm of this, and the others, social media and content curated apps.  We soon discovered that there is an entire concept called "AI fatigue", not exactly how we were feeling it, but more about the mixed emotions people in the workforce have regarding the use of AI tools. Photo by Mart Production via Pexels (background updated with AI and Adobe  tech) From micro blog posts to video podcasts, lately, most of the tech content we encounter revolves around AI. They often sound or read very similar, usually mentioning the same few top providers. The articles (and social posts... at least the popular ones with paid-campaigns behind it) tend to focus less...
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