I had the pleasure of attending a number of sessions at the 2022 Adobe Summit and one of those sessions was by Don Mayberry on the importance of email nurturing in driving business outcomes. Don shared many interesting perspectives on email nurturing and strategies that really resonated with me. Don described these concepts through the lens of Marketo Engage but they can be easily applied using other marketing automation tools in the market including Adobe Campaign Classic, Salesforce Marketing Cloud, HubSpot, etc.  Photo by Richard Horvath on Unsplash Here are the key three (3) takeaways: Don compared the importance of nurturing email campaigns in generating sales to the nurturing of a young plant until it bears fruit. He highlighted that nurturing email campaigns may not lead to sales conversion right away however if done correctly it will sow the seed for future conversions. Don shared six (6) nurture tracks for email marketing.  The Red Carpet Track - An example of this is