Many successful organizations including Miro, Figma, Spotify, Atlassian are using products as vehicles to drive customer acquisition and growth. These organizations use their products at the centre of their strategy to win customers and retain them.    Photo by Miguel Á. Padriñán via Pexels If you use any of these tools you are aware of the free trials and freemium versions of these products. These organizations use free versions to generate prospects, drive adoption and convert to paying customers. These organizations are always customer focused and drive to provide friction-less customer experience.  Recently I learned about the inner workings of these organizations by taking the course from Mind your Product and Pendo . Currently the course is available for free and I recommend signing up for the course while the offer is available. Please find the details at the end of the post.  I found the course very insightful and I summarized three (3) key pillars of being a product led organ