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About Us

Welcome everyone!

For quite some time Herak and I wanted to improve our skills, share with everyone the things that we found interesting in our profession, articles that we came across and articles that we wanted to write.

So we thought: Why not start a blog!? A blog where we can discuss subjects like new tech trends, software development, innovative IT projects /businesses.

And here we are. We hope you'll enjoy reading our posts and provide us feedback. In that way we can improve our blog and share more interesting and informative articles in the future.

Kind regards,

Carlos and Herak


Carlos G.

Carlos has extensive experience as a seasoned technical architect and lead. He is currently assuming the role of VP of Technology and Product owner at a Digital Experience design agency.

Prior to his current role he has worked in professional services (at KPMG), Digital Agencies, consultant for the government and private sector for projects related to IT Infrastructure and Software developments for Canada, United States and Dominican Republic companies. He has worked in the sectors of finance, digital marketing, pharmaceutical, health (hospital systems), security.
 
Carlos holds a BS on Software Engineer, a Post-graduate in IT management and an Associate Degree for MBA.

Here is a list of part of his technical knowledge: .Net C#, Java, Python,  MSQL, MySql, Postgres, AngularJS, JavaScript, Windows Server, CMS systems (Adobe Marketing Cloud (including Adobe Experience Manager, Adobe Target and Adobe Campaign), Sitecore, AgilityCMS, Interwoven TeamSite, N2, Wordpress, Strapi), e-Commerce (BroadLeaf), AWS.

He loves writing and 2 of his passions are creativity and Aikido. Futbol and Tennis are two of his favorite sports.




Herak

Herak is an accomplished Senior Product Manager with a wealth of experience in global product launches at KPMG. His prior roles include positions at renowned agencies, where he supported digital transformation initiatives for esteemed brands such as Gillette, PepsiCo, Monster Worldwide, BMW, Mini, Nissan, and Infiniti.

Currently, he works at Adobe, where he assists clients in their digital transformation endeavours through Adobe's digital experience tools, including AEM, Adobe Campaign Manager, Adobe Analytics, and Adobe Target.

Beyond his professional pursuits, Herak is passionate about public speaking, having held numerous executive positions at the Toastmasters Club. Additionally, he enjoys pursuits such as rock climbing and snowboarding.



Trending posts

AGILE For DIGITAL AGENCIES

Introduction Some Digital agencies have a project process where waterfalls still plays a big part of it, and as far as I can tell, the tech team is usually the one suffering as they are at the last part of the chain left with limited budget and time for execution. I do believe that adopting an Agile approach could make a Digital Agency better and faster. In this article I’m presenting you just another point of view of why it make sense looking at Agile Methodology.  Why Agile for a Digital Agency? The Agile movement started in the software development industry, but it has being proven to be useful in others as well. It becomes handy for the type of business that has changing priorities, changing requirements and flexible deliverables. In the Digital Agency of today you need a different mindset. Creative will always play a huge role (“the bread and butter”). But the “big guys” need to understand that without technology there is no Digital Agency. Technical resources are

AI with great power comes responsibility

Generative AI continues to be front and centre of all topics. Companies continue to make an effort for making sense of the technology, investing in their teams, as well as vendors/providers in order to “crack” those use cases that will give them the advantage in this competitive market, and while we are still in this phase of the “AI revolution” where things are still getting sorted.   Photo by Google DeepMind on Unsplash I bet that Uncle Ben’s advise could go beyond Peter Parker, as many of us can make use of that wisdom due to the many things that are currently happening. AI would not be the exception when using this iconic phrase from one of the best comics out there. Uncle Ben and Peter Parker - Spiderman A short list of products out there in the space of generated AI: Text to image Dall.E-2 Fotor Midjourney NightCafe Adobe Firefly

Designing Habit Forming Mobile Application

Mobile Applications have become an integral part of our daily lives - we use mobile apps as alarm clocks to wake us up in the morning, to create to do lists when we start our day, to communicate with our colleagues at work via apps like Skype. We even check reviews of restaurants to visit on apps like Yelp and we seek entertainment on apps like Netflix and spotify. So what drives us to use these apps so seamlessly in our daily lives? Why we prefer some apps over others? Is there a science behind designing successful mobile apps like Facebook?  Photo by Peter C from Pexels A study in US revealed that a user between the age of 18 and 44 visits the Facebook app on average 14 times a day [1]. This shows that using the Facebook app is a daily routine for many of its users. This makes Facebook a great example of a habit forming mobile app which is designed with human psychology in mind that encourages habit forming behavior in its users .   I recently attended a seminar on the de

AI and prompt engineering

On this occasion we would like to present our take and summary about prompt engineering. Like everyone else, at Beolle we have been researching the AI space lately, running experiments. On this occasion, our investigation has made us present our take and summary about prompt engineering. ( Skip Ahead note : If you like to get right to it then skip to the section What are prompts .) Generated image with Microsoft Designer and DALL-E 3 + Modified by Beolle team   (Parenthesis)  AI has disrupted all industries, and it will continue to do so as we explore new territories. We are still in discovery mode. Sectors and industries are building their know-how, evolving and using this technology;  determining the value it brings to the business. The investment by tech players and executives, in traditional and Gen AI (Generative AI) capabilities, continues rising. The consequence has been an accelerated growth in a short matter of time. Venture capital investment in AI has grown 13x over the las

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