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AWS Lambda and containers

Did you know that you can package and deploy containerized AWS Lambda functions? This capability was introduced in 2019. Amazon AWS also provides base images in Python, Nodes, Java, .Net, and other supported runtimes. Photo by Tom Fisk from Pexels There are prerequisites and limitations which you can take a deeper dive in this article from AWS documentation. In general, consider Lambda for event-driven applications, meaning for solutions that are not continuously running.The AWS Lambda container approach supports: Consistency in the set of tools used for the Lambda-based applications Your image can be up to 10 GB You get the same benefits as the function packages, such as familiar container tooling, automatic scaling, high availability, and others There are existing base images for Lambda, available on ECR public and Docker hub that you can leverage In addition, AWS has made available a set of packages  that implement the Lambda Runtime API, allowing developers to seamlessly extend th

Essence of email deliverability - SPF, DKIM, DMARC and segmentation

Recently I attended a lively discussion on email deliverability hosted by Litmus, one of the leading providers of email marketing tools. As email marketers one of the core metrics we often rely on is email deliverability and the discussion was around how to improve the email deliverability in today’s world where our audiences are ever inundated with emails. In addition we often find ourselves operating in a very competitive landscape vying for these audiences' precious attention. Photo by Ivan Samkov from Pexels   Hence it’s becoming increasingly important to ensure our emails are reaching our audiences’ inbox and driving engagement. This is why email clicks and engagement are strong indicators of the performance of our email campaigns instead of just the delivery rate of our campaigns partly thanks to Apple’s Mail Privacy Protection . So let’s start with the distinction between email delivery and email deliverability . This is very well articulated by Dimiter Batmaziam in the Li

Adobe Summit 2022 - Email nurturing takeaways

I had the pleasure of attending a number of sessions at the 2022 Adobe Summit and one of those sessions was by Don Mayberry on the importance of email nurturing in driving business outcomes. Don shared many interesting perspectives on email nurturing and strategies that really resonated with me. Don described these concepts through the lens of Marketo Engage but they can be easily applied using other marketing automation tools in the market including Adobe Campaign Classic, Salesforce Marketing Cloud, HubSpot, etc.  Photo by Richard Horvath on Unsplash Here are the key three (3) takeaways: Don compared the importance of nurturing email campaigns in generating sales to the nurturing of a young plant until it bears fruit. He highlighted that nurturing email campaigns may not lead to sales conversion right away however if done correctly it will sow the seed for future conversions. Don shared six (6) nurture tracks for email marketing.  The Red Carpet Track - An example of this is

Adobe Summit 2022 - Experience Platform

 Our hero image features many air balloons flying, scattered in a blue sky. Each of them has characteristics in their designs that are “part of a whole”, which in this case is an exhibition that is part of a festival. Now, let us leverage this analogy, mapping it to the elements that are relevant for this post’s agenda. Think about the pieces of data scattered through different systems, which combined (behaviour and PII data) becomes part of a whole: an enriched consumer profile that can provide you a “360 view”. This allows corporations to find opportunities, and turn them into value: “enabling ways to engage with that customer(s) to meet a cluster of business goals.” Photo by Lad Fury from Pexels   The objectives for this article are: To provide our takeaways from two (2) Adobe summit 2022 sessions, related to the Adobe Experience Platform and Real-time CDP (Customer Data Platform). Those sessions being S401 (AEP a modern foundation - by Klaasjan Tukler) and  S408 (DMP vs CDP:

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Agreed