Skip to main content

The world in our screens


There was a time, not too long ago, when studies were focusing on the time spent on screens by adults, teens, pre-teens and kids. Studies evaluated, outside of work or homework, how much time for video gaming,  other types of online entertainments and social media was being spent by the different groups. This was  to determine what was normal and what was unhealthy.The goal was to drive for balance and to remind/recommend other activities (including spending time outdoors and time with others) as a way to maintain a good/versatile community and promote social interactions away from the electronic devices. Making sure technology connects us, not separate us in an era where information is everywhere, and easy to access.

Ready Player One movie
In today's reality, with COVID-19, the impact has been significant, in many levels, putting to the test every single aspect of things. Interactivity has not escaped from it. Maintaining that physical distance (or social distancing) is key for protecting ourselves, and by doing so, protecting others.

Photo by Mohamed Almari from Pexels - image here 
It is  with that key requirement that we have seen an increase in usage of the streaming services, such as Netflix, Amazon Prime, Spotify, Disney+, YouTube, etc.

The usage of the internet has increased all around the world (by 50% in some places).  The working from home policy, that many companies have gone through for those type of jobs that allow it, as well as schooling from home, have been a challenge for all those video platforms used for web conferencing and team collaboration (i.e. Microsoft teams, Slack, WebEx, Zoom, GoToMeeting, BlueJeans, GotoMeeting, RedBooth, others), but most importantly for all the ISPs (Internet Service Providers).

Therefore, for the duration of this reality, until we gain control back from this COVID-19 virus, technology is bringing us closer in order to:
  • Work
  • Study
  • Talking and seeing each other as it is complicated to travel, or even see our loved ones and neighbors next to us, or across the street

Having said that, let us continue looking at the signs and the data when it comes to the usage in our daily lives. Let us avoid this point in history which marks a path where the increment of the usage for the digital space (for gaming, web conferences, social media, schooling, etc.) reduces the need of human contact in the future, taking us into a future shown through so many science fiction movies. Technology is a tool, a channel, to be used for our benefit, and not to work against us.

Let us keep in touch, let us be safe, let us continue using creativity and finding innovative ways for us to keep moving forward.

Before we close this article, in this current world crisis, let us say thank you for those in the front-line. Also, give thanks to you, and others that are staying at home.

Trending posts


Introduction Some Digital agencies have a project process where waterfalls still plays a big part of it, and as far as I can tell, the tech team is usually the one suffering as they are at the last part of the chain left with limited budget and time for execution. I do believe that adopting an Agile approach could make a Digital Agency better and faster. In this article I’m presenting you just another point of view of why it make sense looking at Agile Methodology.  Why Agile for a Digital Agency? The Agile movement started in the software development industry, but it has being proven to be useful in others as well. It becomes handy for the type of business that has changing priorities, changing requirements and flexible deliverables. In the Digital Agency of today you need a different mindset. Creative will always play a huge role (“the bread and butter”). But the “big guys” need to understand that without technology there is no Digital Agency. Technical resources are

Democratizing AI

Democratizing AI is all about empowering others to use it, by making it available to them. Audiences, such as marketers in a company, will be able to access AI capabilities as part of their MarTech solutions, without the need of being technical. It could also be schools, where the younger generations are learning how to use it in responsible, secure, innovative, and creative ways. This is the year where companies, after discovery phases and teams experimenting, are looking to activate and take advantage of the AI advances. Generated with Microsoft Designer   And so, questions emerge, such as “What to democratize when leveraging AI?” There are common scenarios, as well as specific ones, that will depend on the company, and the industry they belong to. A common scenario, seen in many industries, when democratizing data is the data visualization and reporting . In digital marketing, as an example, data scientists and data analysts can automate reporting, making them available to the clien

Small Language Models

 Open source models will continue to grow in popularity. Small Language Models (SLMs) are smaller, faster to train with less compute.  They can be used for tackling specific cases while being at a lower cost.  Photo by Tobias Bjørkli via Pexels  SLMs can be more efficient SLMs are faster in inference speed, and they also require less memory and storage.    SLMs and cost Small Language models can run on less powerful machines, making them more affordable. This could be ideal for experimentation, startups and/or small size companies. Here is a short list Tiny Llama. The 1.1B parameters AI Model, trained on 3T Tokens. Microsoft’s Phi-2. The 2.7B parameters, trained on 1.4T tokens. Gemini Nano.  The 6B parameters. Deepseek Coder

AI with great power comes responsibility

Generative AI continues to be front and centre of all topics. Companies continue to make an effort for making sense of the technology, investing in their teams, as well as vendors/providers in order to “crack” those use cases that will give them the advantage in this competitive market, and while we are still in this phase of the “AI revolution” where things are still getting sorted.   Photo by Google DeepMind on Unsplash I bet that Uncle Ben’s advise could go beyond Peter Parker, as many of us can make use of that wisdom due to the many things that are currently happening. AI would not be the exception when using this iconic phrase from one of the best comics out there. Uncle Ben and Peter Parker - Spiderman A short list of products out there in the space of generated AI: Text to image Dall.E-2 Fotor Midjourney NightCafe Adobe Firefly

This blog uses cookies to improve your browsing experience. Simple analytics might be in place for pageviews purposes. They are harmless and never personally identify you.