Skip to main content

The world in our screens

[PLACEHOLDER]

There was a time, not too long ago, when studies were focusing on the time spent on screens by adults, teens, pre-teens and kids. Studies evaluated, outside of work or homework, how much time for video gaming,  other types of online entertainments and social media was being spent by the different groups. This was  to determine what was normal and what was unhealthy.The goal was to drive for balance and to remind/recommend other activities (including spending time outdoors and time with others) as a way to maintain a good/versatile community and promote social interactions away from the electronic devices. Making sure technology connects us, not separate us in an era where information is everywhere, and easy to access.

Ready Player One movie
In today's reality, with COVID-19, the impact has been significant, in many levels, putting to the test every single aspect of things. Interactivity has not escaped from it. Maintaining that physical distance (or social distancing) is key for protecting ourselves, and by doing so, protecting others.

Photo by Mohamed Almari from Pexels - image here 
It is  with that key requirement that we have seen an increase in usage of the streaming services, such as Netflix, Amazon Prime, Spotify, Disney+, YouTube, etc.

The usage of the internet has increased all around the world (by 50% in some places).  The working from home policy, that many companies have gone through for those type of jobs that allow it, as well as schooling from home, have been a challenge for all those video platforms used for web conferencing and team collaboration (i.e. Microsoft teams, Slack, WebEx, Zoom, GoToMeeting, BlueJeans, GotoMeeting, RedBooth, others), but most importantly for all the ISPs (Internet Service Providers).

Therefore, for the duration of this reality, until we gain control back from this COVID-19 virus, technology is bringing us closer in order to:
  • Work
  • Study
  • Talking and seeing each other as it is complicated to travel, or even see our loved ones and neighbors next to us, or across the street

Having said that, let us continue looking at the signs and the data when it comes to the usage in our daily lives. Let us avoid this point in history which marks a path where the increment of the usage for the digital space (for gaming, web conferences, social media, schooling, etc.) reduces the need of human contact in the future, taking us into a future shown through so many science fiction movies. Technology is a tool, a channel, to be used for our benefit, and not to work against us.

Let us keep in touch, let us be safe, let us continue using creativity and finding innovative ways for us to keep moving forward.

Before we close this article, in this current world crisis, let us say thank you for those in the front-line. Also, give thanks to you, and others that are staying at home.

Trending posts

AWS Lambda and containers

Did you know that you can package and deploy containerized AWS Lambda functions? This capability was introduced in 2019. Amazon AWS also provides base images in Python, Nodes, Java, .Net, and other supported runtimes. Photo by Tom Fisk from Pexels There are prerequisites and limitations which you can take a deeper dive in this article from AWS documentation. In general, consider Lambda for event-driven applications, meaning for solutions that are not continuously running.The AWS Lambda container approach supports: Consistency in the set of tools used for the Lambda-based applications Your image can be up to 10 GB You get the same benefits as the function packages, such as familiar container tooling, automatic scaling, high availability, and others There are existing base images for Lambda, available on ECR public and Docker hub that you can leverage In addition, AWS has made available a set of packages  that implement the Lambda Runtime API, allowing developers to seamlessly extend th

Essence of email deliverability - SPF, DKIM, DMARC and segmentation

Recently I attended a lively discussion on email deliverability hosted by Litmus, one of the leading providers of email marketing tools. As email marketers one of the core metrics we often rely on is email deliverability and the discussion was around how to improve the email deliverability in today’s world where our audiences are ever inundated with emails. In addition we often find ourselves operating in a very competitive landscape vying for these audiences' precious attention. Photo by Ivan Samkov from Pexels   Hence it’s becoming increasingly important to ensure our emails are reaching our audiences’ inbox and driving engagement. This is why email clicks and engagement are strong indicators of the performance of our email campaigns instead of just the delivery rate of our campaigns partly thanks to Apple’s Mail Privacy Protection . So let’s start with the distinction between email delivery and email deliverability . This is very well articulated by Dimiter Batmaziam in the Li

Adobe Summit 2022 - Email nurturing takeaways

I had the pleasure of attending a number of sessions at the 2022 Adobe Summit and one of those sessions was by Don Mayberry on the importance of email nurturing in driving business outcomes. Don shared many interesting perspectives on email nurturing and strategies that really resonated with me. Don described these concepts through the lens of Marketo Engage but they can be easily applied using other marketing automation tools in the market including Adobe Campaign Classic, Salesforce Marketing Cloud, HubSpot, etc.  Photo by Richard Horvath on Unsplash Here are the key three (3) takeaways: Don compared the importance of nurturing email campaigns in generating sales to the nurturing of a young plant until it bears fruit. He highlighted that nurturing email campaigns may not lead to sales conversion right away however if done correctly it will sow the seed for future conversions. Don shared six (6) nurture tracks for email marketing.  The Red Carpet Track - An example of this is

Adobe Summit 2022 - Experience Platform

 Our hero image features many air balloons flying, scattered in a blue sky. Each of them has characteristics in their designs that are “part of a whole”, which in this case is an exhibition that is part of a festival. Now, let us leverage this analogy, mapping it to the elements that are relevant for this post’s agenda. Think about the pieces of data scattered through different systems, which combined (behaviour and PII data) becomes part of a whole: an enriched consumer profile that can provide you a “360 view”. This allows corporations to find opportunities, and turn them into value: “enabling ways to engage with that customer(s) to meet a cluster of business goals.” Photo by Lad Fury from Pexels   The objectives for this article are: To provide our takeaways from two (2) Adobe summit 2022 sessions, related to the Adobe Experience Platform and Real-time CDP (Customer Data Platform). Those sessions being S401 (AEP a modern foundation - by Klaasjan Tukler) and  S408 (DMP vs CDP:

This blog uses cookies to improve your browsing experience. Simple analytics might be in place for pageviews purposes. They are harmless and never personally identify you.

Agreed