Skip to main content

The Amazon rainforest is everyone's responsibility


The objectives, displayed on the header of this blog, are “curious – creativity – Innovation – Research”. Usually we write about business and technology.

 Today our curiosity and creativity are driving our research to one focus: what is happening in the Amazon rainforest.

I have selected this topic because of the amount of data that is currently available, which allows us to be objective. This is just one of many problems impacting our daily lives, which also it is not unique only to the Amazonas,but also affects others, like Siberia, Greenland, Canary Island, Peru, Dominican Republic, California forests and the list goes on…

Nevertheless, aside of the data collected from other articles, and sources, you will find within this article, opinions of our own, therefore this article should be taken as such: an informative blog article for others to be curious and do research of their own, validating or correcting this and contributing/collaborating with the end goal: "a message".

In this article I try to illustrate the importance of caring about subjects like this. How important they are for our existence. How it is equally important for business, therefore why business organizations should consider investing on initiatives with the purposes of protecting environments such as this that has a direct correlation with their business models and their existence, based on their financial gain, meaning, being profitable. 

Let’s start where it hurts
The reality check is that we (humans) are the highest consumer of goods. Our population, as a species, is allowing us to impact the environment around us at a pace that increases with time. There is a direct correlation that cannot be ignored, which is requesting a change in our way of living, in our way of collaboration, on our way of accepting and respecting us, and the environment around us.

Still, some of us resist, because we fall into one of the 3 buckets below:
  •     Ignorance
  •     The saying: "but I am just 1 person"
  •     Interests (political, financial or both)
We will leave the “Interests” bucket for last...

There are approaches for the first 2 buckets:
  • The 1st bucket: Newton’s 3rd law, “for every action there is a reaction”. In this case we are not talking about physical objects, but still the concept holds. “Ignorance” can be solved with “education”. Education is one of the best investments a country can do for it's people, which has a direct connection with the economy
  • The 2nd bucket. Everything starts with you. That 1 person. Each and every one of us can be that “object that hits water creating a ripple effect, expanding across the water” – ripple effect. In the Americas alone, in 2016, the population was estimated at 1.002 billion. By the power of simplicity, and simple math, if we take 10% from that population, at 1.00 USD dollar each, we land on 100,200,000.00 USD dollars that could support a cause that could alleviate a situation which is happening at the Amazon rainforest. That is just considering regular people alone, without counting the ones that really manage a lot of income such as: the governments of the different nations and the large corporations (...which both are part of the 3rd bucket...)

The 3rd bucket is about the group that has interests
… interests which control their “modus operandi”.

Let us review 3 of the 10 Principles of economics from Gregory Mankiw:
  • Principle 2: the cost of something is what you give up to get it. “Bygones will be bygones”. But it is not the case of items such as the Amazon rainforest. The health of that organism is not only for the Brazilian nation, and nearby countries, but for all, with its most direct continent: the Americas. There is no business, regardless of the economic benefits, that could be higher that safeguarding the Amazonas, because without organisms such as this, there won't be a planet for humans as we know it. It is pure basic necessity: survival. The planet will continue, but humans, at least life as we know it and currently experience it, will be a “bygone”
  • Principle 4: People respond to incentives. Incentives plays an important/central role in the study of economics. Then a key incentive here is that without organisms such as the Amazonas our way of living, as humans, is no longer achievable
  • Principle 8: A country’s standard of living depends on its ability to produce goods and services. A simple observation here is that once, for example, farmers (and others that want to own the Amazonas) destroy "organisms" such as this then issues, like disasters (droughts, heat waves, earthquakes, etc.), will rise and nothing will grow on the land. Nothing to grow means no food, no food means starvation, which leads to nothingness…

Which brings us to the issue of this blog post
  • Currently the Amazonas is burning (straight 16+ days), and regardless of what others are trying to say, it is not at the regular pace, but the opposite
  • The Amazon rainforest, the world’s largest tropical forest, provides 20% oxygen of the planet’s atmosphere. Therefore, this is not only a Brazilian problem, but everyone’s problem
  • "The Amazon River carries rainwater that lands in the Amazon rainforest, covering some 2.1 million square miles, into the ocean"
    The Amazon River carries rainwater that lands in the Amazon rainforest, covering some 2.1 million square miles, into the ocean. And with it, it carries vital nutrients like phosphorus, nitrogen and silicon. These nutrients feed a huge algae bloom. Phytoplankton (tiny plants in the oceans (algae), provides 50 – 80% of oxygen. Which means that rainforests, such as the Amazonas, contributes to that percentage)
  • Amazon rainforest can contain more than 125 species of mammals, 60 species of amphibians, 100 species of reptiles, 150 species of butterflies, and more than 400 species of birds

The Amazonas is the home of many animal species
  • In many ecosystems, wildfires are a natural and essential phenomenon. They clear out decaying brush, restore nutrients to soil, and even help plants germinate. But in recent years, humans have made the destruction from wildfires worse at every step. People are building ever closer to areas ready to ignite. And people end up igniting the majority of wildfires, whether through downed power lines, errant sparks, or arson
  • The Amazonas, though, does not burn naturally, meaning that humans are the ones starting the fires:
    • Farmers to use land
    • To move away the natives living within the Amazon
    • Illegal logging operations
  • This year so far, scientists have recorded more than 75,000 fires in Brazil. That's nearly double 2018's total of about 40,000 fires. The surge marks an 83% increase in wildfires over the same period of 2018, Brazil's National Institute for Space Research reported

  • Already, 2019 has the highest number of fires observed in a single year since researchers began keeping track in 2013 – and there are still four months to go.
  • The blazes have created a layer of smoke estimated to be 1.2 million square miles wide

  • The Amazon has shrunk by 519 square miles (1,345 kms2)
  • Data from satellites showcase the deforestation at the rainforest. Some sources suggest the total deforested area in July 2019 was up 39% from the same month last year

  • Brazilian government has indicated that protecting the rainforest is not one of it's top priorities. The government is instead supporting development projects like a highway and hydroelectric dam in the Amazon
  • Brazilian government cut down on the seizing of illegally harvested timber. Last year (in 2018), 883,000 cubic feet of illegal timber was seized. As of May 15, the new government agencies had seized only 1,410 cubic feet, Pacific Standard reported
  • The Brazilian government lowered the number of fines it levied for illegal deforestation and mining (down 34% from the same period in 2018) and decreased its monitoring of illegal activity in the rainforest

Note: The state of Amazonas has declared an emergency. The hashtag #PrayforAmazonia has surged on social media as users blamed darkened skies above São Paulo on the fires.

Articles like this one are not enough, but awareness/education is part of it. It is important to assess the priorities so we can continue to build a future where innovation can flourish and we can keep being a creative society.

If we all find solutions, together, for this and other issues then we have a chance to write a good future for the generations to come.

Update to this article: 31 August 2019

 Important note: This blog is maintained and supported by a couple of bloggers. Since inception, and until date, we have not host any ads on our articles, therefore the following is not an ad, and there is NO gains for us. If you choose to follow then it is totally the reader's responsibility. 

There are many ways to help for this cause. For those that are far then you can do one (or both) of the following:
  1. Raising awareness (your voice)
  2. Pick an organization of your choice (and that you have trust) and do a donation. We did ours via EARTH ALLIANCE, which we have left here the link in case you would like to read about them

1. Where the Amazon meets the ocean

2. Vox - Wildfires are burning around the world. The most alarming is in the Amazon rainforest 

3. The Amazon Is Burning at a Record Rate, And The Devastation Can Be Seen From Space 

4. Amazon rainforest fires: What caused them and why activists are blaming Brazil’s president

5. Tropical Forests within the Encyclopedia Britannica online

6. 10 Principles of Economics 

7. Principle 4: People respond to incentives 

8. Seeing Forests for the Trees and the Carbon: Mapping the World’s Forests in Three Dimensions 

9. How much do oceans add to world’s oxygen 

10. Tropical forests are now emitting more carbon than oxygen, alarming new study finds 

11. 10 Reasons Forests Are Magical  

Trending posts


Introduction Some Digital agencies have a project process where waterfalls still plays a big part of it, and as far as I can tell, the tech team is usually the one suffering as they are at the last part of the chain left with limited budget and time for execution. I do believe that adopting an Agile approach could make a Digital Agency better and faster. In this article I’m presenting you just another point of view of why it make sense looking at Agile Methodology.  Why Agile for a Digital Agency? The Agile movement started in the software development industry, but it has being proven to be useful in others as well. It becomes handy for the type of business that has changing priorities, changing requirements and flexible deliverables. In the Digital Agency of today you need a different mindset. Creative will always play a huge role (“the bread and butter”). But the “big guys” need to understand that without technology there is no Digital Agency. Technical resources are

AI with great power comes responsibility

Generative AI continues to be front and centre of all topics. Companies continue to make an effort for making sense of the technology, investing in their teams, as well as vendors/providers in order to “crack” those use cases that will give them the advantage in this competitive market, and while we are still in this phase of the “AI revolution” where things are still getting sorted.   Photo by Google DeepMind on Unsplash I bet that Uncle Ben’s advise could go beyond Peter Parker, as many of us can make use of that wisdom due to the many things that are currently happening. AI would not be the exception when using this iconic phrase from one of the best comics out there. Uncle Ben and Peter Parker - Spiderman A short list of products out there in the space of generated AI: Text to image Dall.E-2 Fotor Midjourney NightCafe Adobe Firefly

Goal setting frameworks for Product Management - OKR and HOSKR

As a business analyst and product manager we often use various frameworks to synthesize and organize our product ideas and goals. I think of frameworks as tools in our product management tool kit which we use depending on the task at hand.  And speaking of goals, OKR is a very popular framework that I often use to set the goals for the products I am managing. However recently I participated the #ProductCon conference hosted by Product School  and I stumbled upon one of the talks in which Rapha Cohen, the CPO at Google Waze introduced a more effective framework for setting product goals. The framework is called HOSKR.  In this post I'll describe both the OKR and HOSKR frameworks in more details using examples. I hope this will provide you, our readers, more practical insights on how to effectively use these frameworks to set your product goals.  OKR OKR stands for O bjectives and K ey R esults. If you are reading this post then you are on our Beolle blog and I am going to use one o

Small Language Models

 Open source models will continue to grow in popularity. Small Language Models (SLMs) are smaller, faster to train with less compute.  They can be used for tackling specific cases while being at a lower cost.  Photo by Tobias Bjørkli via Pexels  SLMs can be more efficient SLMs are faster in inference speed, and they also require less memory and storage.    SLMs and cost Small Language models can run on less powerful machines, making them more affordable. This could be ideal for experimentation, startups and/or small size companies. Here is a short list Tiny Llama. The 1.1B parameters AI Model, trained on 3T Tokens. Microsoft’s Phi-2. The 2.7B parameters, trained on 1.4T tokens. Gemini Nano.  The 6B parameters. Deepseek Coder

This blog uses cookies to improve your browsing experience. Simple analytics might be in place for pageviews purposes. They are harmless and never personally identify you.