All you need to know about Google glass

[PLACEHOLDER]

Most of us who ply our trade in building and testing apps for iPhone and Android are getting ready for the next big thing - Google glass. Google released a beta version of the Google glass to a handful of developers to use and build apps. It already has third party apps from Facebook, Twitter, Evernote, etc. This is quite amazing for a product which is still in it’s infancy. You can also take photos, videos and make phone calls with the glass.

Check out the following article to find out more about the latest development in Google glass HERE

Please also enjoy this Video from TED (Ideas worth Spreading) by Sergey Brin:

CRM - Overview Diagram

CRM is an interesting topic. I had the opportunity to work for a company where I participated in a project for the integration of: Microsoft Dynamics GP Microsoft Dynamics CRM Sharepoint (for the intranet) I’ve also worked in the Digital Agency industry, involved in Web App solutions, where CRM strategies play an important role. For a client (Eg: An online company in retail selling shoes) would be beneficial to find a Shop (Digital Agency) that understands CRM from the strategic point of view and also offers services using software tools that facilitate the finding of insights, track consumer behaviors and helps to provide a personalize experience to the consumer; bringing value to the business. There are CRM solution providers out there that a Shop can partner with. To name a couple: Salesforce SDL There could also be a case where a Shop can create their own custom solution that could have as their center piece a BI system, created as a produc

Gaming trends: What to expect

Gaming continues with an accelerated evolution and significant business growth. The incredible virtual worlds are receiving thousands of real-time players, becoming another avenue for networking, as well as entertainment. This is just impossible to ignore. The gaming industry is one of the most dynamic and innovative sectors, constantly evolving and adapting to new technologies, consumer preferences, and market opportunities. Photo by Mikhail Nilov via Pexels Newzoo forecast the game market will grow to $217.9 billion in 2023. Newzoo 2020 Global Game Market Cloud and gaming There was a time, not too long ago, when you would buy your games and play them by inserting them into your console or computer. As more gamers demand access to high-quality games on any device, anywhere, anytime, cloud gaming will become a mainstream option for delivering games over the internet. Games are now becoming available via subscription model. An example of this is the Microsoft Xbox game pass and Xbox L

Analytics and Attribution models

The customer journey is packed with multiple touchpoints, making it challenging to determine which of these “moments” (actions taken by the user) have played the most significant role in the conversion of the customer. Photo by Mikael Blomkvist from Pexels Model attribution provides insights into how users interacts with your web and mobile apps. The decision-makers leverage the insights to understand what marketing efforts are driving “value”, allowing them to focus on the channels that provide the best Return on Investment (ROI). There are several attribution models that can be used to assign credit. We will go through some of those in this article. Customer Journey - Beolle.com First touch attribution It is an awareness focus, being an introduction to the brand. This model gives the conversion credit to the first point of contact (i.e. a video or a social link). Last touch attribution It is a model that gives the conversion credit entirely to the final touchpoint from which a lea

Your platform as a positive force in the world

If you are managing a platform, even if it is small, then you are leveraging one of the elements and popular channels used to build digital communities. These platforms, and channels, can come in the shape of websites, blogs, mobile apps, podcasts, vlogs, social media, or a combination of the ones mentioned. Photo by Tatiana Syrikova from Pexels There are many reasons for building a community, such as sharing knowledge, promoting businesses, branding, the need for engaging with others, etc. However as Spiderman’s Uncle Ben said: “With great power comes great responsibility.” If you like to build better communities with more collaboration and less silos then how would you do it? How can communities come together to drive a “ positive force ”? The current world is mired in conflicts. How long are we willing to go on in such disarray? All the continents are in some kind of “a demonstration of partisanship, intolerance and selfishness”. There are nations in the Americas, Africa, Middl

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