The rapid rise of AI tools like ChatGPT, Gemini, and Perplexity is transforming how consumers interact with brands and make purchasing decisions. These tools are quickly becoming the go-to resources for research, leading to higher conversion rates and more informed buying choices. As traffic from AI technologies continues to surge, brands must adapt to stay relevant in this evolving landscape. Leaves falling - search box - Created with Adobe Express Enter Adobe’s innovative LLM Optimizer, an AI-first tool designed to help brands navigate the complexities of this new reality and ensure they capitalize on the benefits of AI-driven engagement. Here’s how LLM Optimizer can drive significant value for your brand through Generative Engine Optimization (GEO): 1. Gain Insights into Your Brand's Current Standing. LLM Optimizer empowers brands to understand their visibility in AI-driven search results. By providing comprehensive reports on current mentions, citations, and recommendations in ...