These days, simply mentioning “AI” isn’t going to win anyone over. Clients expect authentic, data-driven results—not just bold claims or industry jargon. The expanding reach of AI brings some real concerns with it, such as errors, bias, and privacy risks are all in the mix. If those issues aren’t addressed, trust can erode quickly. It also affects an organisation’s dynamics, operations, and culture—regardless of size—including shifts in client relationships as expectations evolve. What can set a tech-consulting firm apart, among other things, is the dedication to building AI solutions on foundational values like fairness, transparency, accountability, privacy, security, and reliability. In other words, Responsible AI can be hard work, and it is a genuine differentiator. If an organisation can ensure the solutions implemented are ethical, clear, and consistently trustworthy, then it is likely it will foster customer confidence and loyalty. Photo by Google DeepMind from Pexels ...