Photo by  Mateusz Dach  from  Pexels Emails are ubiquitous in our daily lives. We use emails to communicate with our friends, families, learn about new products, get offers and promotions, etc. Consequently as a marketer email marketing plays a pivotal role in acquiring new customers and nurturing existing customers.  However I personally have experienced a proliferation of emails during the pandemic. During the chronic lockdowns with the physical stores and restaurants being closed many small businesses have revamped their digital presence often adding email marketing to their repertoire of tools to reach their customers and prospects. I have seen my local shops setting up targeted websites (thanks to companies like Wix, Shopify, etc.) and often allowing visitors to subscribe to their newsletters. Email marketing solutions like Mailchimp and Campaign monitor have allowed these small businesses to quickly add email to their marketing channel with an easy pay a...

Low-code development platforms are dominating many conversations lately. Many believe that low-code development platforms will account for millions of USD in revenue in the next five (5) years. An article by Forbes highlights that “ it will account for more than 65% of application development activity by 2024 ”. Some believe it will be the answer to all their development needs. Photo by Tima Miroshnichenko from Pexels  But low-code is not a new concept. The difference now is that its audience has amplified. For developers (or even advanced users) who have been in the Microsoft  ecosystem for a while have already experienced the assembly of software solutions with little effort using tools such as Microsoft Excel, Access, Visual Studio (assembling forms) and others. Putting Microsoft aside, and prior to this “low-code revolution” which has reached high altitude in the last couple of years, there have been many online veterans which allow a user to assemble simple to mediu...