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Showing posts from June, 2021

Blue Ocean Strategy in the new reality

Photo by Kammeran Gonzalez-Keola from Pexels Since the COVID lockdown started over a year ago I have seen many restaurants in my neighborhood go through transformations - many became available in the top three delivery service: Ubereats, Doordash and Skipthedishes while the rest transformed to support pick up service and patio dining. However, among all of them, one of my favorite Indian restaurants impressed me the most.  The restaurant initially became available via the delivery services just after the lockdown in early 2020. I first ordered from the restaurant via Ubereats. In the delivery the restaurant included a pamphlet encouraging me to order from them directly on their website with an initial enticing offer. I ordered immediately after a few days from their website. I was guided to create an account and subscribe to their newsletter in the process.  The delivery for the order was on time and the food as always was delicious and of high quality. In a few days I re...

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Agreed