CRM is an interesting topic. I had the opportunity to work for a company where I participated in a project for the integration of: Microsoft Dynamics GP Microsoft Dynamics CRM Sharepoint (for the intranet)     I’ve also worked in the Digital Agency industry, involved in Web App solutions, where CRM strategies play an important role. For a client (Eg: An online company in retail selling shoes) would be beneficial to find a Shop (Digital Agency) that understands CRM from the strategic point of view and also offers services using software tools that facilitate the finding of insights, track consumer behaviors and helps to provide a personalize experience to the consumer; bringing value to the business. There are CRM solution providers out there that a Shop can partner with. To name a couple: Salesforce SDL There could also be a case where a Shop can create their own custom solution that could have as their center piece a BI system, created as...

Introduction Some Digital agencies have a project process where waterfalls still plays a big part of it, and as far as I can tell, the tech team is usually the one suffering as they are at the last part of the chain left with limited budget and time for execution. I do believe that adopting an Agile approach could make a Digital Agency better and faster. In this article I’m presenting you just another point of view of why it make sense looking at Agile Methodology.  Why Agile for a Digital Agency? The Agile movement started in the software development industry, but it has being proven to be useful in others as well. It becomes handy for the type of business that has changing priorities, changing requirements and flexible deliverables. In the Digital Agency of today you need a different mindset. Creative will always play a huge role (“the bread and butter”). But the “big guys” need to understand that without technology there is no Digital Agency. Technical resources ...