Skip to main content

What it means to be product led

[PLACEHOLDER]
Image

Many successful organizations including Miro, Figma, Spotify, Atlassian are using products as vehicles to drive customer acquisition and growth. These organizations use their products at the centre of their strategy to win customers and retain them. 

 

Photo by Miguel Á. Padriñán via Pexels

If you use any of these tools you are aware of the free trials and freemium versions of these products. These organizations use free versions to generate prospects, drive adoption and convert to paying customers. These organizations are always customer focused and drive to provide friction-less customer experience. 

Recently I learned about the inner workings of these organizations by taking the course from Mind your Product and Pendo. Currently the course is available for free and I recommend signing up for the course while the offer is available. Please find the details at the end of the post. 


I found the course very insightful and I summarized three (3) key pillars of being a product led organization below as discussed in the course: 

Being a product led organization

means permeating product led goals across each function and departments to ensure everyone is aligned with the product led strategies.

  1. Put product at the centre of all operations and functions within the organization. This includes:
    • Marketing team using the product as a marketing channel to identify prospects
    • Sales team identifying product qualified leads (PQL) using prospect’s product usage and adoption data 
    • Product operations team delivering product outage messages in the product.
  2. Use products to drive activation and feature adoption. This includes providing in-app messages to guide activation and feature adoption. Then complementing this will self-serve training materials.
  3. Build products based on user usage, adoption and feedback. The key emphasis is to use product analytics to obsessively unearth what users do, want and say. Then use the generated data to drive conversion. The course shares an example of how New York Times uses product usage data to identify the optimal number of free articles the readers can be allowed to read to drive the maximum conversion. If the number of free articles are reduced it fails to engage the reader potentially driving the reader to a competitor's platform and if the number of free articles are too high then the readers will never convert to a paid customer. 

The course did a great job in outlining several benefits of being product led. This includes but is not limited to providing lower cost of sale to consumers. For example, by using the product as a channel for customer acquisition the organization can significantly reduce their acquisition cost and thus pass the savings to the consumer. More importantly, being product led drives product usage and adoption thus ensuring consumers get the most return on their investment. 

If you want to learn more in depth of how to make your organization product led I highly recommend you to take the course - https://www.productledcertified.com/get-started. 

Trending posts

Apple's App Tracking Transparency sealing Meta's fate

Anonymous
If you have been following the recent news on Meta (formerly Facebook) you may have read that Meta recently projected their ad revenue will be cut by a staggering $10 billion in 2022 due to Apple’s new App Tracking Transparency feature (also known as ATT). This has resulted in Meta’s stock to plummet by over 20%. Photo by julien Tromeur on Unsplash - modified by Beolle So what is Apple’s ATT and how does it impact ad revenue? Apple has been releasing multiple privacy features for the last few years. This included Apple’s Mail Privacy Protection and Apple’s App Tracking Transparency feature. You can learn more about Apple’s Mail Privacy Protection in our earlier post by clicking here .  Apple’s App Tracking Transparency (ATT) was launched in iOS 14.5 and iPadOS 14.5 where it prompted users to select if they wanted the app to track their activities across other apps on the device. The prompt is displayed when the user opens an app like Facebook or Instagram for the first time o...
Read more

Assembling MLOps practice - part 2

 Part I of this series, published in May, discussed the definition of MLOps and outlined the requirements for implementing this practice within an organisation. It also addressed some of the roles necessary within the team to support MLOps. Lego Alike data assembly - Generated with Gemini   This time, we move forward by exploring part of the technical stack that could be an option for implementing MLOps.  Before proceeding, below is a CTA to the first part of the article for reference. Assembling an MLOps Practice - Part 1 ML components are key parts of the ecosystem, supporting the solutions provided to clients. As a result, DevOps and MLOps have become part of the "secret sauce" for success... Take me there Components of your MLOps stack. The MLOps stack optimises the machine learning life-cycle by fostering collaboration across teams, delivering continuous integration and depl...
Read more

AGILE For DIGITAL AGENCIES

Introduction Some Digital agencies have a project process where waterfalls still plays a big part of it, and as far as I can tell, the tech team is usually the one suffering as they are at the last part of the chain left with limited budget and time for execution. I do believe that adopting an Agile approach could make a Digital Agency better and faster. In this article I’m presenting you just another point of view of why it make sense looking at Agile Methodology.  Why Agile for a Digital Agency? The Agile movement started in the software development industry, but it has being proven to be useful in others as well. It becomes handy for the type of business that has changing priorities, changing requirements and flexible deliverables. In the Digital Agency of today you need a different mindset. Creative will always play a huge role (“the bread and butter”). But the “big guys” need to understand that without technology there is no Digital Agency. Technical resources ...
Read more

SLA-SLO-SLI and DevOps metrics

Companies are in need of the metrics that will allow them to stay in business by making sure they meet the expectations of their customers. The name of the game is higher customer satisfaction by winning their trust and loyalty. To do so, you want to provide good products and services. Therefore you need to find ways to monitor performance, drive continuous improvements and deliver the quality expected by the consumer in this highly competitive market. Photos from AlphaTradeZone via Pexel and Spacejoy via Unsplash SLAs, SLOs and SLIs are a good way to achieve the above. They allow clients and vendors to be on the same page when it comes to expected system performance. If we go one level deeper, vendors/providers work on NFRs (Non-Functional Requirements) when working on their solutions. NFRs define the quality attributes of a system. I bring them up because the relationship between them and the SLAs is that they provide, in a way, foundational aspects for the SLA-SLO-SL...
Read more

This blog uses cookies to improve your browsing experience. Simple analytics might be in place for pageviews purposes. They are harmless and never personally identify you.

Agreed