tag:blogger.com,1999:blog-861602464371806452024-03-12T19:56:56.759-04:00Beolle IdeasWe write about creativity, innovation, research and business development. Curiosity is our passion.Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comBlogger65125tag:blogger.com,1999:blog-86160246437180645.post-31681703638272725562024-03-05T18:46:00.006-05:002024-03-05T19:53:27.422-05:00Small Language Models<p> Open source models will continue to grow in popularity. Small Language Models (SLMs) are smaller, faster to train with less compute. They can be used for tackling specific cases while being at a lower cost. </p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsnTiR3N6sws8BJn-s-YZkjeXpuEbFWLWAmaaMEGDq01DZVXDMVs_X0djx0RXMSFsErQG_2jd-fHGbJYU-8ckyjY96ngQvYEl7Db1NX0cbFV4fYUAeRfOZakjnrhS7EYOltJ95U8zeT5scBKVDZ4Upd6nzYD5NhwbIU8Ctf-gygGVbtGq-vPmGNXvKLA4/s2400/pexels-photo-4976337.jpeg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2400" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsnTiR3N6sws8BJn-s-YZkjeXpuEbFWLWAmaaMEGDq01DZVXDMVs_X0djx0RXMSFsErQG_2jd-fHGbJYU-8ckyjY96ngQvYEl7Db1NX0cbFV4fYUAeRfOZakjnrhS7EYOltJ95U8zeT5scBKVDZ4Upd6nzYD5NhwbIU8Ctf-gygGVbtGq-vPmGNXvKLA4/s16000/pexels-photo-4976337.jpeg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by <a href="https://www.pexels.com/photo/water-droplets-on-a-leaf-4976337/" target="_blank">Tobias Bjørkli via Pexels</a></td></tr></tbody></table><br /><h3 style="text-align: left;"> SLMs can be more efficient</h3><p></p><p>SLMs are faster in inference speed, and they also require less memory and storage.<b> </b></p><h3 style="text-align: left;"> SLMs and cost</h3><p>Small Language models<b> </b>can run on less powerful machines, making them more affordable. This could be ideal for experimentation, startups and/or small size companies. <b><br /></b></p><h3 style="text-align: left;">Here is a short list<br /></h3><ul style="text-align: left;"><li>Tiny Llama. The 1.1B parameters AI Model, trained on 3T Tokens.</li><li>Microsoft’s Phi-2. The 2.7B parameters, trained on 1.4T tokens.</li><li>Gemini Nano. The 6B parameters.</li><li>Deepseek Coder</li></ul>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-45248720907229963552024-01-12T20:03:00.002-05:002024-01-13T01:31:48.013-05:00AI and prompt engineering<p>On this occasion we would like to present our take and summary about prompt engineering.</p><p>Like everyone else, at Beolle we have been researching the AI space lately, running experiments. On this occasion, our investigation has made us present our take and summary about prompt engineering. <br /><br />(<b>Skip Ahead note</b>: If you like to get right to it then skip to the <a href="#what-are-prompts">section What are prompts</a>.)</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglP9y3eNwYd36QgY1KUOnFhnaG25LqepbZTGqyTsSwH2dPI5nQcbLpkCKowOti33hbJM9K2A_h6bryD_QaKvP7SfdJpW9zHM3e_TBKqvUGr5JRZQhY2twhEzTcmllGI6IfB8NhhLoOITlbxF-_3HLYt5AKqBy_xiA14g-qaNQ9snbsidMevq334y58_zk/s1024/digital-brain-circuits-designerAndDalle.jpeg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1024" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglP9y3eNwYd36QgY1KUOnFhnaG25LqepbZTGqyTsSwH2dPI5nQcbLpkCKowOti33hbJM9K2A_h6bryD_QaKvP7SfdJpW9zHM3e_TBKqvUGr5JRZQhY2twhEzTcmllGI6IfB8NhhLoOITlbxF-_3HLYt5AKqBy_xiA14g-qaNQ9snbsidMevq334y58_zk/s16000/digital-brain-circuits-designerAndDalle.jpeg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Generated image with Microsoft Designer and DALL-E 3 + Modified by Beolle team<br /></td></tr></tbody></table><br />
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<h3 style="text-align: left;"><i>(Parenthesis)</i></h3><p> AI has disrupted all industries, and it will continue to do so as we explore new territories. We are still in discovery mode. Sectors and industries are building their know-how, evolving and using this technology; determining the value it brings to the business.</p><p>The investment by tech players and executives, in traditional and Gen AI (Generative AI) capabilities, continues rising. The consequence has been an accelerated growth in a short matter of time. Venture capital investment in AI has grown 13x over the last ten (10) years.</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwIUJ_gwo0yF-J50sGfVbVRjr32q1vp1hH6oc1hKcrAEocKBO6jgnpXk3-Vxt_CCBWJBYYOkr69ZEjy-lpXmMqbSSQ6rFY9elc4cBFg9nGxholAFZq0PQS0OV4JZSxjICLqkN0imfmSyQiXfWmLfd8ZsOfTskwk49F-VH_2fHfRkeCt2sVMeMStInxlYI/s1122/Mckinsey-genAI-impacting-business.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="952" data-original-width="1122" height="544" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwIUJ_gwo0yF-J50sGfVbVRjr32q1vp1hH6oc1hKcrAEocKBO6jgnpXk3-Vxt_CCBWJBYYOkr69ZEjy-lpXmMqbSSQ6rFY9elc4cBFg9nGxholAFZq0PQS0OV4JZSxjICLqkN0imfmSyQiXfWmLfd8ZsOfTskwk49F-VH_2fHfRkeCt2sVMeMStInxlYI/w640-h544/Mckinsey-genAI-impacting-business.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Mckinsey partial image from report on GenAI impact on business<br /></td></tr></tbody></table><br /><p><br /></p><p>If you like to read more about the Mckinsey report, and get the full images then go to <i><a href="https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier#introduction" target="_blank">The economic potential of generative AI: The next productivity frontier.</a></i> <br /></p><h3 style="text-align: left;"><i>(Parenthesis - end) </i></h3>
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<h2 id="what-are-prompts" style="text-align: left;">What are prompts?</h2><p>Prompts are queries that users can provide to the Large Language Model (LLM) in order to bring forth responses. They enable us to interact with the model in plain, natural language. </p><p><b>Prompt Engineering</b> is asking the right question to get the best output from the LLM. </p><p>Good Prompt Engineers will allow companies to get the best out of the AI models. They are creative and persistent, with good technical knowledge, an understanding of the models and the domain, as well as they are great at experimentation (exploring different parameters and settings for fine-tuning the prompts). Even though it would be a plus, you don’t need to know how to code.</p><p>By looking at the NLP progression, you can see how things have evolved to where we are (Well, at least at the time of this article creation as things continue evolving constantly and quickly in this space), which is prompt engineering:</p>
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<th style="color:#A93226"><b>Models/patterns</b> </th>
<th style="color:#A93226"><b>Engineering progression</b></th>
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<td>Initially we had <b>supervised learning (Non-Neural Networks).</b> <br />
This could use SVM (Support Vector Machine), which is a type of supervised learning algorithm that can be leveraged, as an example, for classification and regression tasks.
</td>
<td>Here is where <b>Feature Engineering</b> comes. This is when transforming the raw data into Features that can be used by ML models. <br />
A Feature is a variable/attribute that serves as input. </td>
</tr>
<tr>
<td>Following, <b>Supervised learning (Neural Networks)</b>.
<br />Neural Networks are based on a collection of Artificial Neurons, called units. The units are organised within layers. The units are connected, passing signals (inputs) between them.
</td>
<td><b>Architecture Engineering.</b>
<br />
A way to look at this Engineering is the Long Short-Term Memory (LSTM). In LSTM the information (data) is gated by the layers, determining what data will be passing through the workflow, and which will be discarded.
<br />
Within this engineering you can leverage embeddings + LSTM for processing tasks such as classification and sentiment analysis.
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<b>Pre-train and fine-tuning.</b> <br />
Using pre-trained LMs.
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<b>Objective Engineering.</b><br />
The model gets trained for an objective, meaning to perform a specific task.
<br />
The fine-tuning technique becomes handy, as you gain efficiency by taking an existing model and specialising it by feeding it the new datasets based on the needs of your specialisation.
</td>
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<td> <b>Pre-train, prompt, predict. </b>
<p>Defining inputs that fits the model. </p>
</td>
<td>
<b>Prompt Engineering.</b>
</td>
</tr>
</tbody>
</table>
<h2 style="text-align: left;">
How to Structure your prompt </h2><ul style="text-align: left;"><li><b>Instruction</b>. A statement that tells the model what is required. You can also frame the instruction as a question. </li><li><b>Context</b>. Information that can guide the model in a desired direction. </li><li><b>Constraints</b>. (Optional). This can be used to limit the scope by being explicit, keeping the focus on the context. </li><li><b>Input data</b>. (Optional). </li><li><b>Examples</b>. (Optional) The model will have further guidance regarding the answer, and its format, when examples are part of the prompt.
Example: Provide a list with the 7 wonders of the world. Only use reliable sources, and list those sources.
</li></ul>
<h2 style="text-align: left;">
Prompt Types</h2><ul style="text-align: left;"><li>Direct prompting or Zero shot. It only contains the instruction in the prompt. </li><ul><li>Prompt: Can you give me a list of ideas for blog posts for tourists visiting New York City for the first time? </li></ul><li>Prompting with examples. </li><ul><li>One-shot. Instruction + one clear example. </li><ul><li>Prompt: Come up with a list of ideas for blog posts for visitors to South America. </li><ul><li>1. Have you visited Machu Picchu? Here are a few tips<br /></li></ul></ul><li>Few-shots. Instruction + more than one example. </li></ul><li>Chain-of-thought prompting: This type of prompt provides a series of related prompts to the model. </li></ul><h2 style="text-align: left;">Last thoughts</h2><ol style="text-align: left;"><li>Provide as many details as needed within your prompt. </li><li>Include the majority of the elements explained within the “How to structure your prompt” section. </li><li>Be mindful of hallucinations. Hallucinations are responses with contradictions or inconsistencies, plain and simple the responses are incorrect, either completely, or partially. Chain-of-thought-prompting can help reduce this risk as you request the LLM to explain its reasoning. </li><li>Play with the temperature parameter when prompting and working with LLMs. A higher temperature can move the model response farther from context as it yields to be more creative and open. While a lower one makes things more factual and accurate.
</li></ol>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-84661948789452886862024-01-05T17:40:00.004-05:002024-01-08T22:11:41.093-05:00Productivity framework for 2024<p>Recently I was at a Christmas party and I found myself giving advice to a friend on being more productive. I shared the approaches that I take which helped me become more productive at work and in my personal life. <u>The conversation with my friend inspired me to share my approaches in this blog</u>. </p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9f8wUhcyfvWPnuyBYR13I0bfJLtLgwnruJ583Yv65nrp1zw9Bx5HJAZmk8syIiVFvdOpY2V1mPCoU7qNMmA7_Ytrh6iNNhxmRnjv01ezV8iWAvaWMrZo-h39FV0fOlHKaOBd9GnlcIKOqBGlPfSM7X5lQVoeoyLnu11NQqp-rcd9R0XcPxd7JUvwGMrc/s5866/pexels-moose-photos-clock-middle-screen.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3916" data-original-width="5866" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9f8wUhcyfvWPnuyBYR13I0bfJLtLgwnruJ583Yv65nrp1zw9Bx5HJAZmk8syIiVFvdOpY2V1mPCoU7qNMmA7_Ytrh6iNNhxmRnjv01ezV8iWAvaWMrZo-h39FV0fOlHKaOBd9GnlcIKOqBGlPfSM7X5lQVoeoyLnu11NQqp-rcd9R0XcPxd7JUvwGMrc/s16000/pexels-moose-photos-clock-middle-screen.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by<a href="https://www.pexels.com/photo/gray-double-bell-clock-1037993/" target="_blank"> Moose Photos from Pexels</a></td></tr></tbody></table><br /> <p></p><p>My productivity framework has five key pillars and to remember them I use the mnemonic, <b>POFOR</b> = <b>P</b>lan your tasks, <b>O</b>rganize yourself, <b>F</b>ocus on your tasks, <b>O</b>ptimize yourself with habits and <b>R</b>eflect to ensure you are being productive on the right tasks. <br /></p><h3 style="text-align: left;">Plan</h3><p>Planning is very crucial as it sets the tone for the rest of the pillars. I always found I was more productive when I planned my tasks compared to when I didn’t, and hence planning has become my rule of thumb. I recommend taking 30 minutes at the end of each day to plan your next day. This means prioritizing your tasks and blocking your calendar accordingly. By not doing so, you are at risk of others booking your time on your behalf, turning your calendar into "meetings' nightmare". This can negatively impact your productivity, force you to work off hours and disrupt your work for the following days. In the worst-case scenario, it can trigger a domino effect that can cause burnout. </p>
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<p><q>...five key approaches and to remember it I use the mnemonic, POFOR = Plan your tasks, Organize yourself, Focus on your tasks, Optimize yourself with habits and Reflect...</q> - <a href="https://blog.beolle.com/p/about.html">Herak</a></p>
<p><i> - Photo by <a href="https://www.pexels.com/photo/person-holding-burning-paper-in-dark-room-33930/" target="_blank">Eugene Shelestov</a></i></p>
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<h3 style="text-align: left;">Organize</h3><p>Another pillar of being productive is organizing your work, resources, and artifacts. I recommend using Brian Forte’s <u>PARA</u> framework to organize your digital work. <u>PARA </u>stands for <u>P</u>rojects, <u>A</u>reas, <u>R</u>esources, <u>A</u>rchive. The key approach here is to have the projects you are actively working-on under the <u>P</u>rojects folder. Once a Project is completed you move it to <u>A</u>rchive. You keep your recurring tasks, like status updates, presentation decks, under <u>A</u>reas. You store your reference documents under <u>R</u>esources. </p><h3 style="text-align: left;">Focus </h3><p>Focus is key to ensure you remain productive during the execution of your planned tasks. I apply three key strategies to stay focused:</p><ul style="text-align: left;"><li><b>I avoid external distractions</b>. I keep my phone away or upside down when I am doing deep work. I stopped my notifications from Teams, Slack, Outlook and blocked 30 minutes' time slots during the day to check my messages.</li><li><b>I time box my tasks</b>. I personally use the Pomodoro technique. However a general time boxing of your preferred period works as well. The key is to break down tasks into smaller tasks and work on them during the timebox.</li><li><b>I resist intrinsic distraction: </b>We are constantly being trained by social media to seek instant gratification. How many times have you found yourself reaching for your phone unconsciously when working on tough tasks?</li><ul><li>My approach is to be aware of when this happens and apply a 10 minutes rule. I try to resist the temptation for 8-10 minutes', and often I find the need for that distraction fades away, letting me focus on my work.</li></ul></ul><h3 style="text-align: left;">Optimize</h3><p>Every framework has optimization as part of its building blocks, therefore, in mine I focus on <b>incremental improvements</b>. </p><p>One thing that helped me with my productivity was to <b>resist perfectionism</b> on all tasks, thus giving all task the same "weight" which is not practical. Instead I adopted <u>LNO framework, by Shreyas Doshi</u>.</p><p>This framework has allowed me to prioritize my tasks by their potential impact and exercise perfectionism on the highly impactful tasks also referred as Leveraged tasks. Here's a breakdown of LNO framework. </p><ul style="text-align: left;"><li><b>L</b> stands for <b>L</b>everage. These are tasks that can lead to double digits' gains (~10X). As Shreyas' says, these are the ones that you "Do a great job, let your perfectionist shine."<br /></li><li><b>N</b> stands for <b>N</b>eutral. These are tasks where the effort to gains ratio is approx. 1X. Effort = Reward.<br /></li><li><b>O</b> stands for <b>O</b>verhead. These are tasks that have less than 1X gain/return. Effort > Reward.<br /></li></ul><h3 style="text-align: left;">Reflect </h3><p>Let’s assume your goal is to write and publish a book, of which you have drafted the idea three (3) months back. You managed to establish a cadence for this work, and have scheduled session in your calendar, leading you to a publication milestone in 5 months’ time. However you also have been focusing at learning how to code. You have set both with the same level of priority, and you have started to deviate your efforts towards coding, instead of writing your book. In this hypothetical scenario, this will not help you reach your main goal of writing your book and hence when you reflect back you will realize that your "productivity" went to a completely different goal. The worst case scenario would be that we don’t fully accomplish any of the two, falling into a counter-productive situation.</p>
<script src="https://beollejs.s3.amazonaws.com/uikit3618/js/uikit-icons.min.js"></script>Herak Sikderhttp://www.blogger.com/profile/12841341071655645886noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-59020906631233042722023-11-15T17:32:00.002-05:002024-01-07T10:58:12.641-05:00Upcoming updates to Gmail and Yahoo Mail in Feb 2024<p>Gmail and Yahoo Mail recipients can comprise over 65-70% of an organization's email target lists. Hence, organizations must ensure they prepare for the upcoming requirements for Gmail and Yahoo Mail for senders.</p><p>Recently, Google and Yahoo jointly announced they will implement stricter controls to ensure their users receive relevant emails and can unsubscribe effectively. </p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSVAbbo-T5mM8T4pIxftUO2Mo1UvjBbNel8aSzBXXgVaybx8vWRUhSD79rYOPP5khb2KrRavGjPT129xozq_6sYPTn3dq9hv_YFDCnh4LLAYdrnn1jIXsPPeCys4z8rpU1j_Shq8PUSjTiKiEWH7g84QiJXpuj9u9e5pX8u7t_QHjvTzwukONtJmXO0zw/s1248/laptop-gmail%20logo-solen-feyissa-unsplash.png" style="margin-left: auto; margin-right: auto;"><img alt="laptop-gmail-img" border="0" data-original-height="1024" data-original-width="1248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSVAbbo-T5mM8T4pIxftUO2Mo1UvjBbNel8aSzBXXgVaybx8vWRUhSD79rYOPP5khb2KrRavGjPT129xozq_6sYPTn3dq9hv_YFDCnh4LLAYdrnn1jIXsPPeCys4z8rpU1j_Shq8PUSjTiKiEWH7g84QiJXpuj9u9e5pX8u7t_QHjvTzwukONtJmXO0zw/s16000/laptop-gmail%20logo-solen-feyissa-unsplash.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by <a href="https://unsplash.com/photos/macbook-pro-on-black-textile-TaOGbz_S-Qw?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash" target="_blank">Solen Feyissa on Unsplash</a></td></tr></tbody></table><br /> <p></p><p>In this article, we summarize these upcoming Gmail and Yahoo Mail requirements and provide resources for additional readings if you choose to explore further.</p><p><b>Key date:</b> According to Adobe, Google and Yahoo Mail will implement these requirements in Feb 2024. </p><h2 style="text-align: left;">There are three (3) essential requirements</h2><h3 style="text-align: left;">1. Authenticate your email sending domain</h3><p>We wrote a detailed article on the three pillars of Email Authentication in <a href="https://blog.beolle.com/2022/06/essence-of-email-deliverability-spf.html" target="_blank">Essence of email deliverability - SPF, DKIM, DMARC and segmentation </a>. In summary, Google and Yahoo will require the sender domain to have proper authentications, including a DMARC record for the sender email domain.</p><p>The objective is to help the recipients feel more confident about the email's source. </p><h3 style="text-align: left;">2. Enable 1-Click unsubscribe and honour unsubscribes within two days (2)</h3><p>1-Click unsubscribe is the List-Unsubscribe header functionality in Gmail and Yahoo Mail inboxes. Recipients can easily unsubscribe by clicking the 1-Click unsubscribe link from the inboxes. </p><p>The objective is to make it easier for recipients to unsubscribe from unwanted emails. </p><p>According to Adobe, the 1-Click unsubscribe requirement won't apply to transactional emails, e.g. emails with Billing information or outage notifications. However, the 1-Click unsubscribe requirement will apply to other triggered emails like Cart Abandoned. </p><p>More importantly, senders must honour unsubscribes within two (2) days, regardless of the legal requirements at the region. <br /></p>
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<q>Google and Yahoo Mail will implement these requirements in Feb 2024.</q>
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- Photo by <a href="https://unsplash.com/photos/man-writing-on-white-board---kQ4tBklJI?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash" target="_blank">Campaign Creators on Unsplash</a></i></p>
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<h3 style="text-align: left;">3. Spam complaints Rates</h3><p>Google and Yahoo provided strong guidelines to keep the spam rate below 0.10% and avoid a spam rate of 0.30% or higher over a sustained period. </p><p>The objective is to reduce spam and ensure recipients receive only relevant emails from authenticated senders. </p><h2 style="text-align: left;">In conclusion</h2><p>It's pertinent for email marketers to attend to these upcoming changes to Gmail and Yahoo Mail, given the large market share of these providers and also to ensure their subscribers and clients continue to receive relevant emails.</p>
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<h3 style="text-align: left;">Reference</h3><ol style="text-align: left;"><li><a href="https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/additional-resources/guidence-around-changes-to-google-and-yahoo.html" target="_blank">Guidance around the announced changes at Google and Yahoo | Adobe Experience Cloud</a></li><li><a href="https://blog.google/products/gmail/gmail-security-authentication-spam-protection/" target="_blank">Gmail introduces new requirements to fight spam (blog.google) </a></li><li><a href="https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam" target="_blank">Postmaster @ Yahoo & AOL — More Secure, Less Spam: Enforcing Email Standards </a></li></ol>
<span id = "readtime-2-mins-to read"></span>Herak Sikderhttp://www.blogger.com/profile/12841341071655645886noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-72141791020970000572023-09-23T19:41:00.009-04:002024-01-07T11:04:19.073-05:00Demystifying OKR Scoring<p>You have probably read that one of the many good things about OKRs is that it provides structure and clarity to work towards common goals. It helps connect company, teams and individuals’ objectives to measurable results.</p><p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2TLMgSt0YsBlwMmGPe-gDOPrEqdB2lVU0XbHfjhybr35bE1VFbLkkN8StFEs6zXecr7ORmL8-Q0DQh_j-iRLRdhAKWYrjCOgvoqbgkKIi08mp7OeHT9qAiPN3NprnbKZ6B-8uiiW_Wr_60jYhwV81z9fHP4iBQK_o90Cb9vym9sbm33R2jiRbigzriYM/s7952/pexels-garreth-brown-5729367.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="5301" data-original-width="7952" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2TLMgSt0YsBlwMmGPe-gDOPrEqdB2lVU0XbHfjhybr35bE1VFbLkkN8StFEs6zXecr7ORmL8-Q0DQh_j-iRLRdhAKWYrjCOgvoqbgkKIi08mp7OeHT9qAiPN3NprnbKZ6B-8uiiW_Wr_60jYhwV81z9fHP4iBQK_o90Cb9vym9sbm33R2jiRbigzriYM/s16000/pexels-garreth-brown-5729367.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-b3c9a47d-7fff-a5cd-e0eb-eebb1fc12e86" style="font-weight: normal;"><span face="Arial,sans-serif" style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by Garreth Brown via <a href="https://www.pexels.com/photo/mobile-phone-and-darts-on-table-5729367/" target="_blank">Pexels</a></span></b></td></tr></tbody></table><br /><p></p><p>In a previous Beolle article, Herak wrote about HOSKR and OKRs. <br /></p><p>In this iteration we will focus on the OKR scoring.</p><h2 style="text-align: left;">Measuring the “How”</h2><p>The KRs in OKRs are the Key Results. With them we measure the progress towards the Objectives we have set. So how do we score them in a way that makes sense, and measure the success?</p><h3 style="text-align: left;">Few “gotchas” before we start</h3><ol style="text-align: left;"><li>Grades are an indication where you're going.</li><li>In OKRs, scoring between .6 to .7 is your target. Scores between .8 and 1.0 are rare, meaning they are not the usual. If you find yourself completing all your OKRs within this range then something is not correct, for example, your Objectives are not Ambitious enough, meaning you always knew you (or your company or your team) were going to achieve it without much effort.</li><li>Low grading isn't to be punished.</li><li>Scores matter less than the process. If you are taking too long during the scoring gathering, preventing you, or the team, from “doing”, then reconsider and correct the approach. </li><li>Company-wide scoring enforces the commitment.</li><li>The scoring is a guide of what to keep doing, what to change, what not to keep doing. </li><li>The sweet spot for the amount of KRs within the same Objective is three (3). Having said that, you could have more, if you think that makes sense to your OKR.</li><li>Focus on the results when scoring, meaning on fulfilling the outcome. Needs to be clear why you are giving that grade. Be ready to explain it. </li><li>Always welcome your team members’ opinions.</li><li>Publicly grade organizational OKRs. </li></ol>
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<h3 class="uk-card-title">You may also like this Beolle Article</h3>
<p>Goal setting frameworks for Product Management - OKR and HOSKR, by Herak Sikder. </p></a><a class="uk-button uk-button-secondary btn-font-custom" href="https://blog.beolle.com/2021/01/goal-setting-frameworks-for-product.html">Read more</a>
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<h3 style="text-align: left;">How to score the OKRs?</h3><ol style="text-align: left;"><li>Have regular meetings to check how the OKRs are doing.</li><li>Place the grading. Where 0 means no progress, and 1.0 means complete.</li><li>Calculate a score for the objective, which is an average from the gradings. <b>Tip</b>: My personal preference is keeping it simple by avoiding different weights. Keeping an equal weight for all will simplify the use of the tool and the reporting. </li><li>Once calculated, the team needs to review the scoring together. Chat about challenges and blockers getting in the way to meet the Objectives. This allows them to identify the areas of improvement, determining if they stay course, or if there are opportunities to pivot. </li><li>Assign to work, teams and individuals to execute, and the cycle begins again. </li></ol><h3 style="text-align: left;">There are a few ways to work on the scoring. I will stick with the traditional grading scale approach. </h3><p>You want to review your OKRs frequently. With proper tools, you can log your process as close to real-time as possible. Tracking often will help with accuracy. </p><p></p><p></p><p><img border="0" data-original-height="64" data-original-width="64" height="64" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyHQ8FDBmZt2Ld_kjxaUMsTmG5qiRJdEtPH6peSx4FKhhyjQHNipR8jv-dFET2ViLJIvdcidNvbSvBTXF_-eCFHfAYoGdeuZEYcRPjzy9y-4ZYPd3NCk0rYrFaZf22za4hkxQrVLkMTqNLESl9pnBf8Ok7rH3Kxa4kg9JAHifkIPx-jFukL9fi6rSe0PE/s1600/icons8-traffic-light-64.png" width="32" /><u>In the traditional grading: </u>
<br /></p><ol style="text-align: left;"><li>You score your KRs in a scale of 0.1 to 1.0</li><li>Leverage colours, representing rate of success.</li><ol><li><span style="color: #38761d;"><b>Green </b></span>is from 0.7 to 1.0. This is for a status of completed/delivered/DONE. </li><li><span style="color: #f1c232;"><b>Yellow </b></span>is from 0.4 to 0.6. This is for “progress has been made, but we felt short”</li><li><span style="color: #cc0000;"><b>Red </b></span>is from 0 to 0.3. This is for “we have failed to make significant progress”</li></ol></ol>
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<p class="uk-h4 be-custom-p be-custom-p-color-1">0.3</p>
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<p class="uk-h4 be-custom-p be-custom-p-color-2">0.4</p>
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<p class="uk-h4 be-custom-p be-custom-p-color-2">0.5</p>
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<p class="uk-h4 be-custom-p be-custom-p-color-2">0.6</p>
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<p class="uk-h4 be-custom-p be-custom-p-color-3">0.7</p>
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<p class="uk-h4 be-custom-p be-custom-p-color-3">0.8</p>
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<p class="uk-h4 be-custom-p be-custom-p-color-3">0.9</p>
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<p class="uk-h4 be-custom-p be-custom-p-color-3">1.0</p>
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<p><q>Ideally, OKR scores fall between 0.6 to 0.7 (60 to 70 percent). If scoring below 0.6, your team is underperforming. If consistently scoring above 0.7 or completing 100 percent of the results, your goals might be insufficiently ambitious</q></p>
<p> -<a href="https://www.pexels.com/photo/woman-draw-a-light-bulb-in-white-board-3758105" target="_blank"> Photo by Andrea Piacquadio</a></p>
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<p><br /><b>As an example</b>, let us say you want to determine the Monthly objective score from Obj1, that has 3 KRs. <br />Obj1 score = (KR1 + KR2 + …+ KRn-1 + KRn)/Amount of KRs</p>
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<p>Excel - OKR example.</p>
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<p><br /></p><h3 style="text-align: left;">What about tools?</h3>
<p>Here are some examples:</p><p></p><p></p>
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<p><img border="0" data-original-height="270" data-original-width="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0LQhEMfpj6GgRdvAHY2Me3UoXzUePqKhLJLZqgJVVGKGQm6eqMqMk7giAAqrrd4uCmRk05YblYrv3vsZOTNXWDHdGoWOip-yUKNn_gTv3Ua-1GI1DiNofSqCzQcxKVoMybIgDnjiv7X9XZcajytuVtFFMmpfd9BTc-7bJ9kqXpEI4MUJTPO4RcObP9i4/s1600/excel-icon.jpeg" width="100" /></p>
<h3 class="uk-card-title">Microsoft Excel Sheet</h3>
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<p><img border="0" data-original-height="474" data-original-width="474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMXR3Go74rzsv7BlMz0LEZNwXHWZlOsH0CLsayuTTC7rzW02xzBbbY_Dho3u-xvs0OrARniZUbE7Z43meIZ3ux0xfYX4iqRK5LDjrBfY1Ad_8jv5NgkjWOXgNrFuLP7rIfrTcKs7tS2bZ1VGQrCoBfDzDBUIQAuF7u1mB7hTyGlxJLWKou5f1E8DW6F7g/s320/smartsheets-icon.jpeg" width="100" /></p>
<h3 class="uk-card-title">SmartSheets have good templates set for OKRs.</h3>
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<p><img border="0" data-original-height="512" data-original-width="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisxBcj0YSt7jp6m3aYkqxUuQ9SL3o7BgSPQNVQqIf6XDo9DbwIooXaJjQVajkCWzBu-V_V2-lhCRLjRRlvPzdZK2NIYAX3p2x25jeNNcmxvN83DTIAzoYokJA2fwLNv2p12W7NNLNj0a0PtdH7BzouJ9ggiwnZh79n0d1b9bziYHIXkZtq-tRVkW8wz7A/s320/trello-icon.png" width="100" /></p>
<h3 class="uk-card-title">Trello. Leveraging cards and the waterfall chart.</h3>
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<p><img border="0" data-original-height="270" data-original-width="387" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKbV0-ovp7hI9p8su4cc4gtkbl32dXj3F0CZjPsyrNHQ1xGj6hINszPDycPIzc3bHVjmb0D99sSJB9ZJpzHESt-qTKXCTyUEbGZKEmOSycRnojSoQRE-RJARGCi2eOwqOXg_Bk6wZRJ_FK0FCNjczgItfy9u0XNGD4x5SB9g9bhOy1laaNcGVtZ5_JYJE/s320/hive_logo.png" width="100" /></p>
<h3 class="uk-card-title">Hive.</h3>
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<h2 style="text-align: left;">Note from the author</h2><p>As a SAFe certified, and a person that enjoys the Scaled Agile Framework, it is always great to revisit the SAFe material that presents the Strategic Themes that connects the enterprise strategy to the portfolio vision. In there you will also find the relationship between Value Stream KPIs and the Strategic Themes. <br />Why this is relevant to the topic in this article is because the two (2) frameworks are linked together, complimenting each other, as OKRs are directly or indirectly related to the KPIs (See the image below).<br />If you want to read about this connection, then follow the <a href="https://scaledagileframework.com/value-stream-kpis/" target="_blank">value stream kpis</a> link. </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZdvOrClzIHGp0pt8KJuwLFwcovp5p8KnpEuJGF8OCAmSHJQ7DG1pIrpteCylz3D7MaCCtzvnrahvKB5O0Ew7HsRI8IUD188ddQKZENAOb7dpMdws8nlTkOGP0tOhDKql1YlsC6_nzXgmxBfHxhmXYsf6jv0IHg5kFOb1IOeP0J5KUi5e8hfSNkmV97_o/s1465/SAFe-KPIs-strategic%20themes-okrs.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="630" data-original-width="1465" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZdvOrClzIHGp0pt8KJuwLFwcovp5p8KnpEuJGF8OCAmSHJQ7DG1pIrpteCylz3D7MaCCtzvnrahvKB5O0Ew7HsRI8IUD188ddQKZENAOb7dpMdws8nlTkOGP0tOhDKql1YlsC6_nzXgmxBfHxhmXYsf6jv0IHg5kFOb1IOeP0J5KUi5e8hfSNkmV97_o/s16000/SAFe-KPIs-strategic%20themes-okrs.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Value stream KPIs are derived from strategic themes and local concerns</td></tr></tbody></table><br /><p><br /></p>
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Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-35012124396112358042023-07-14T17:07:00.017-04:002023-10-10T22:09:11.632-04:00AI with great power comes responsibility<p>Generative AI continues to be front and centre of all topics. Companies continue to make an effort for making sense of the technology, investing in their teams, as well as vendors/providers in order to “crack” those use cases that will give them the advantage in this competitive market, and while we are still in this phase of the “AI revolution” where things are still getting sorted.</p><p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8CO_D59aaw2gcqNgHiBSMkp2OxpVCf3N9xaUDUBF0GZTwJ5Z-YJdjlHjnHDXJTp9yGXkDcvVQGCt3-xHYNq5Y-iWfikmJoIbjhau5JvGNBQeJklN1rXquPtxdNZjDMXISDuePrK36HqyawWLE44XWKTM09B-VnptVgeKIObyTICh2gZx_5D-0y0fAk8g/s2400/google-deepmind-Lsf2CjZUygs-unsplash.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1800" data-original-width="2400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8CO_D59aaw2gcqNgHiBSMkp2OxpVCf3N9xaUDUBF0GZTwJ5Z-YJdjlHjnHDXJTp9yGXkDcvVQGCt3-xHYNq5Y-iWfikmJoIbjhau5JvGNBQeJklN1rXquPtxdNZjDMXISDuePrK36HqyawWLE44XWKTM09B-VnptVgeKIObyTICh2gZx_5D-0y0fAk8g/s16000/google-deepmind-Lsf2CjZUygs-unsplash.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by <a href="https://unsplash.com/photos/Lsf2CjZUygs" target="_blank">Google DeepMind on Unsplash</a></td></tr></tbody></table><p></p><p>I bet that Uncle Ben’s advise could go beyond Peter Parker, as many of us can make use of that wisdom due to the many things that are currently happening. AI would not be the exception when using this iconic phrase from one of the best comics out there.</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZnfocN3QveFZj9g3AFCeZpolMMHZUN123oxmjuJJ7d1RgQFbMQ-f4p_KCGCjTFCy9oNDS7ibw3JF2xpdEsgKdHDZ6SoK5yeeL-OMY0XqDU20e_m4-L3-xkD_iq7Ua1LORIC0MZwtmMibRrK12SSZtn3Xvx6pIhyhf6WiTandX1I67FvCyx3gRlMnLWyY/s872/uncle-ben-peter-parker-by-LeeGarbett.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="872" data-original-width="564" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZnfocN3QveFZj9g3AFCeZpolMMHZUN123oxmjuJJ7d1RgQFbMQ-f4p_KCGCjTFCy9oNDS7ibw3JF2xpdEsgKdHDZ6SoK5yeeL-OMY0XqDU20e_m4-L3-xkD_iq7Ua1LORIC0MZwtmMibRrK12SSZtn3Xvx6pIhyhf6WiTandX1I67FvCyx3gRlMnLWyY/s320/uncle-ben-peter-parker-by-LeeGarbett.jpg" width="207" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Uncle Ben and Peter Parker - Spiderman<br /></td></tr></tbody></table><br /><p></p><p>A short list of products out there in the space of generated AI:</p><p>
</p><div class="uk-child-width-expand@s" uk-grid="">
<div class="uk-grid-item-match">
<div class="uk-card uk-card-default uk-card-body">
<h3>Text to image</h3>
<ul>
<li> <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMLPx_gwbFlVi3mIlgPJI6JmGB2PJ6e-NuB5EoaMtzx__z_QBysgwWdbK-ux1YOXOVmDnK54FzyRfVPAE-N0HTAwUp3c6dmojNN1K9qoJjS8VrSkqwrIo2jCswHH7WkLYm5AdWhnBiHRS68kdfopPcLMYmiPGUi6pLEIGvpbR1NMt-YOd5scFcooU4iqM/s1600/openai-logo.png" width="18" /> <a href="https://openai.com/dall-e-2" target="_blank">Dall.E-2</a> </li>
<li> <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlkXUNbg3LOzSeoZboShXUt-GRyXYBCQmGIxcZyfh33lIznYGTiTmnlSaDF_dzc_aXkGDzGXYS6G37UNZDDXhdnFyRN2vkd-swTspKYUUN2CXUy_jgSE2yEagrWhnfPk9rvyZujz0hDQdXssdr6S2BkL5HY7Q-M0c65f0hqDMCM-syr0x5_usb9-tCFw4/s1600/fotor-logo.png" width="18" /> <a href="https://www.fotor.com/" target="_blank">Fotor</a> </li>
<li> <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYLb_Mr6KviAzKyc_fthBU-7G5iJQJbQHZba3i4Xdj35KELu--UDrZcKMHy1Uy-HLjJyj6ODT49ICIimlEg-ma1CNZXEESExo-OiyHneM_TVe2rqFa2-wth357kEqENgNqp97nrVdBfaRWxExHh1v02dQjpD2dlLrdsvjWDIBEjpGEX55Lpg4KVkRNfZU/s320/midjourney.png" width="18" /> <a href="https://www.midjourney.com" target="_blank">Midjourney</a> </li>
<li> <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhycW8FvwBQulJ46ZXUwr7ymIG_0OXECLcLtrh4IYRqhyu0OUT7FSFW2PSOoTOKKmpEAeUFU6kJLSveaqb8d65m_6TIYU15KztXuO84Ads2lidMsFq84BEIia2riOMFIXj6EmEtpu4PIrLWa-J6GfUOTEBEd5swFfynLOEpjEAMrnRjZklpksC-z6C0c1U/s1600/nightcafeai-logo.png" width="18" /> <a href="https://creator.nightcafe.studio/" target="_blank">NightCafe</a> </li>
<li> <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpZcLC2ytx3ukCDRBsVLInstfFnn4gD4YOXu6mNQBO3auLrFmDay8dM3RpkI09ZRs1otsJmRMCu6y8jJsQ5PUguH495yJfHUzxFxnZbfdG4M-JwlKWUOnHENxug5TzFGCLd4fALr0aQBFCiA27OfFZinDPnlIq0l-FmK6On3CHtALkox2WWNpIfoqvG14/s561/adobe-logo.png" width="18" /> <a href="https://www.adobe.com/sensei/generative-ai/firefly.html" target="_blank">Adobe Firefly </a></li>
</ul>
</div>
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<div class="uk-card uk-card-default uk-card-body">
<h3>Video Creation</h3>
<ul>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIGvIwEo7H-2hKpYw0W6V0diWxwBidJ1uoljm-FAwShnvuaJjKWJ32uHvLXiYW974Q6weODVCawOoiyDkCtNJw2AT3qGHGTEoDpsCNaMiz2Se35ee29DCwcFraxfjGgxMjBu-_YVCc9CZzWnwCqlMhxevNpx9Tsm-aU6CsVH3W-Tl9FIZ72h09oaq2P4Q/s185/pictory-logo.png" width="18" /> <a href="https://pictory.ai/" target="_blank">Pictory</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikuVUOtcv5rUyPGFAcfouJfRblaNJ0DtjiGiO2wWL6UIWswg1xexREEQICh0aO-3yhii8n54lh_Z0yMJUjupGW7msw-g8mQfvH-dJ-ae6xF4ZEdwLv1yyEsUlrY9A6YRSk4zUtWw8vT4GNqH3K3bT84LT0FHyG446I_pDK8fIoH2QyLeRQ1scCRJvoZCc/s1600/synthesia-logo.png" width="18" /> <a href="https://www.synthesia.io/" target="_blank">Synthesia</a></li>
</ul>
</div>
</div>
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<div class="uk-card uk-card-default uk-card-body">
<h3>Text to speech</h3>
<ul>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhRBTGTimqdWeadP9ArveV1mZBU4dIhGXgYK4_HWHnvjhp9FRnoOu_j_0WWuMOk6hciLZrjc2x0PhKoTACjZx7YFn2WEUpnb1A0FNke8PScwZu8Ci_8fzO91EBujREQ2jwHbYSbNRTSni1NVV3j2jcO5ifvLguXSzCWG8AvMvV9Hx0sSJx2E_FpLMGmkw/s178/lovo-logo.png" width="18" /> <a href="https://lovo.ai/" target="_blank">Lovo</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOuA4AYYWA0-wFD18dTxNOrnKvakv9YWB6_JraHCyi0eJegLD-QH90XUaaI4nUx4Xtp3z-e3RnNZfIvrZp-vAbA1KP6AIQ-dL4BeILtw78CmMAWDqJ7HwQHvnYII2pZHpOi6Ai1QFWT8dG20t9fRn7elS12Y8wNhwO2lGJpjQLTPHn2h6oAAhKf7F2KcI/s151/speechify-logo.png" width="18" /> <a href="https://speechify.com/" target="_blank">Speechify</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8TdjLHxWTIwuhbEyZ89HMmE7ytie72Ueje0L-kGee4QRJxTL_4Rst-OqjR4xPRqi_icTPXTh3t9Z8JqyLv6MzcHEKc6-n5tp6lhKNlrJfFTDNBv_wi9DtlaxLVjBoBuMyUG_GHUA_Nai85F7e9bf2lJrsYHt7rfu9DRPeEZI-XoHLS-Gr2Qrsu-ftdlQ/s163/resembleai-logo.png" width="14" /><a href="https://www.resemble.ai/" target="_blank"> Resemble.ai</a></li>
</ul>
</div>
</div>
</div>
<div class="uk-child-width-expand@s" uk-grid="">
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<div class="uk-card uk-card-default uk-card-body">
<h3>Copywriting</h3>
<ul>
<li><a href="https://www.jasper.ai/" target="_blank"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj55LNNsvBjm5-Rv3yA2Bpl6r3X1QWvWLZqlnzW27HcNxvkl843nleSC7dkE-LaszxoK2sp7RRS0ufDaIUhZ9GMkDQoDYul7A-ZyynvDTGgDH-hX7kXp6De7Qh9Toa31JwVcilA6vSb9QL6KAPq-8LbPrgmeN7T8cPk6nYmAs9a2E86T-YMAF8sD64RPYw/s1104/jasper-logo.png" width="18" />Jasper</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieIP8sSV5dbpIXOg9TzUCpPAs4u2kZJFEhle6hOzo_5AwdHt3NdRc-YZavYtVxgSnnMTDQqMhfkwRT3dXZGLEPQSvoYSdT1WzWn9FvY-6tBW6Z6tXPgWoxZzq6R-mp2VudR526xeyfM-FXdQ2yedPnybvzD7uXX6Kh6UnFPwdiuCs93H2d5RMOlX9sil8/s1600/novelai-logo.png" width="16" /> <a href="https://novelai.net/" target="_blank">NovelAI</a></li>
<li><img src="" width="18" /> <a href="http://Copy.ai" target="_blank">Copy.ai</a></li>
<li><img src="" width="18" /><a href="https://you.com/" target="_blank"> YOU.com</a></li>
</ul>
</div>
</div>
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<div class="uk-card uk-card-default uk-card-body">
<h3>Conversation</h3>
<ul>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwdFVitTgjT1TlkBG-sb718v12JKgR-PUBSt-FyukrHIwdM2UV1E4FlKb8KVM0sZEqQ2RPe_8GAqb27asBLy4KhPkAkkWB1RnBeLNBvirs7fubY54NAOkqJXural4ruTtXG2LAbsgFqj8kZD1Bg90e1j21mx7olxOMHaFoNO5ogeX7n0V6uNydYNWl7qg/s69/Observeai-logo.png" width="18" /> <a href="http://Observe.ai" target="_blank">Observe.ai</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKpXg_Fjqr5XTJCVJ5wieUrIbVf_z8ZBsesv0VFJYAALYJhyODpFH0UtTj5LkNFp8pIfxmWLl8JVmdWXHgXmXZkgPQEnP2XC5es3dM2qrB5vMvJge3XQmJv1evgTI0c0sJFHa7Yb7L-8KRmX2MWvz1bVlvg_GXyq4WxzLp1dJwPNqkvKbbOKxyoYiF690/s76/certainly-logo.png" width="18" /> <a href="https://certainly.io/" target="_blank">Certainly</a></li>
</ul>
</div>
</div>
<div class="uk-grid-item-match">
<div class="uk-card uk-card-default uk-card-body">
<h3>Artistic</h3>
<ul>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg33mhiIMxSB_G41OH5ZbRPymz6SmVEgYnPzReTxZaTAtU4ztuUWZHqYQS5UcXCAovQ49Gq5VCVMzZiNL0_-v7VO2BfaqZqRYqU3TORgCC-P3E5sqb2Q4ynLnqe9MhpKl4R4Nx3GkECATst1PZ1ioNVK7IkUwDMFjOujBcX6GRQ05dCdGHWTJZ696A2bcw/s729/kaiberai-logo.png" width="14" /><a href="https://kaiber.ai/" target="_blank"> Kaiber.ai</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNBa5wqdZwXwFb__Pfe7keJ8ZsVkChm3y8Fo1A6F8pgSOuxxqSShezVpOQN1cev3XRoDGwZPS4zltaOZbgg27bwOUhOP1l8Kn9E0tiygCRSyTz7ID67cYrqEFNQW4A3jeHH4DR3RYTv82-cP4XnzY6ByG0E2UNRnFMSork54bsLQeaJL7J-C5GLvNnZ6o/s113/lalal-logo.png" width="18" /><a href="https://www.lalal.ai/?fp_ref=save" target="_blank"> Lalal.ai</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieIP8sSV5dbpIXOg9TzUCpPAs4u2kZJFEhle6hOzo_5AwdHt3NdRc-YZavYtVxgSnnMTDQqMhfkwRT3dXZGLEPQSvoYSdT1WzWn9FvY-6tBW6Z6tXPgWoxZzq6R-mp2VudR526xeyfM-FXdQ2yedPnybvzD7uXX6Kh6UnFPwdiuCs93H2d5RMOlX9sil8/s1600/novelai-logo.png" width="16" /> <a href="https://novelai.net/" target="_blank">NovelAI</a></li>
</ul>
</div>
</div>
</div>
<div class="uk-child-width-expand@s" uk-grid="">
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<div class="uk-card uk-card-default uk-card-body">
<h3>NLP/chat</h3>
<ul>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMLPx_gwbFlVi3mIlgPJI6JmGB2PJ6e-NuB5EoaMtzx__z_QBysgwWdbK-ux1YOXOVmDnK54FzyRfVPAE-N0HTAwUp3c6dmojNN1K9qoJjS8VrSkqwrIo2jCswHH7WkLYm5AdWhnBiHRS68kdfopPcLMYmiPGUi6pLEIGvpbR1NMt-YOd5scFcooU4iqM/s1600/openai-logo.png" width="18" /> <a href="https://openai.com/blog/chatgpt" target="_blank">ChatGPT</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeXZzwuSVfyXz3wiehLMRa3xY-ca5agg3di7A1L1fgX15aUPv-WA5KhcOfFw-nTY8uci3T3fyYv8DSZng87IqsNoV_hBGZtEV1d2GsESvjbx-JXbuhZIOgshmcXwz84dHhB5hRtM-ObAfbwptH4hgGJfvLEI35ispoLgTSsQROjmEkJx310SLO4YQDqsY/s264/bing-logo.png" width="14" /> <a href="https://www.bing.com/" target="_blank">Bing</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7-B9eaF5frw9r0JugOIfoPvaUlfXRqPTxxts8UG2yq5kTi0QRNSGTBQGl_yStcyxWafwYF5XoAR6Az9zWLanbEJRTw9YDNy0ibfzJen49uHwIFW3VulPyhba4ASXq5wYlVThLu616JujB9r5Q-zdFRMvKxbBnDAXHrGSVPyUZeQZqrzdrqPuLsEKo0Gs/s320/google-logo.png" width="16" /> <a href="https://bard.google.com/" target="_blank">Google Bard</a></li>
<li><img src="" width="42" /> <a href="https://you.com/" target="_blank">YOU.com</a></li>
</ul>
</div>
</div>
<div class="uk-grid-item-match">
<div class="uk-card uk-card-default uk-card-body">
<h3>Code</h3>
<ul>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCSY5kVPZ1EC1ffrb7ileGhqUS-0wEhleNe8pq8IRREILVM94zgwwYNym4SatmXtMrExoNNEkjnau5Hnv5EEOdezrkaisLXNC6jXa2XCVxpdLz-GsjDhStMETwRquUgnm0Fdxy3AL4kEDdNrnqfveScoYE0aIZn1lq_HeVeIyFLmXAHXQ0L3AQ9kJgNWE/s682/copilot-logo.png" width="18" /> <a href="https://github.com/features/copilot" target="_blank">Github Copilot</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXpjHj_F3C3dDqCntNRQPOMXvQH-tJu7yTTZ_ZSqGtR8dC4_pp951ZYm7qR095FgvcjzDXFlBvD_5HG77At5R46-te9rF7VfrUa7W8n0a1UB8LeQ1TxVMBqV7MqTd73NbuvoCK71Pq6nQmFOlVutAL6F_8Re5iH0mqbQjTZTcXjycceVQp-tLB_gJJw5M/s1600/tabnine-logo.png" width="18" /> <a href="https://www.tabnine.com/" target="_blank">Tabnine</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqom-PhffbahHoZxSVqBHN6i9EZwnIm4dxXfrZ_zBYn5NmSmgnbWv0Voy4vzoCdP2ElBxOLxLzftx38GwQQGO2CBlHDqYuX9vT8RFWac4UpPXsn1mNQgcgh_L5A7b3eeblZHuzRNNfQaDJvZ6I9ytELFSGUyQU_gqQjYR00Z1YT3eiJQr93-0LSNxi28s/s1800/amazon-aws-logo.png" width="18" /> <a href="https://aws.amazon.com/codewhisperer/" target="_blank">Amazon CodeWhisperer</a></li>
<li><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSwBtymcEkA4MypDa2st9IPoUJcZspoX_Hmw7Y-OfaXqmcfRjLB6L0yVkueG69IoK3jREez0wurwc3kNEpLu05pSRs8e6KbChzAEXaTnSGXbBJirNBw7vaXcySmI1iCSzmoNCpuL7k7kc1PaKmoLdwqbHZGmpwW6G9259o6Q7VuertMFMPij_y0hjxfsA/s320/mutableai-logo.png" width="18" /><a href="https://mutable.ai/" target="_blank"> Mutable.ai</a></li>
</ul>
</div>
</div>
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<br /><p></p><p>I mean, if you think, like me, that <a href="https://code.visualstudio.com/docs/editor/intellisense" target="_blank">IntelliSense </a>was/is cool, then products such as <a href="https://github.com/features/copilot" target="_blank">Copilot </a>and <a href="https://www.tabnine.com/" target="_blank">Tabnine</a>, will blow your mind, as you get your own “AI pair programmer” providing you with:<br /></p><ul style="text-align: left;"><li>Suggestions as you code</li><li>Writing functions based on the comments you provided</li><li>Creates unit test for the code you wrote</li></ul><p>Allowing you to accelerate the velocity of your development team. <b>According to GitHub research</b>, Copilot is a big success, improving focus by <span style="font-size: large;">74%</span>. It also made users feel <span style="font-size: large;">88%</span> more productive and efficient by automating repetitive tasks by a staggering <span style="font-size: large;">96%</span>. <br /></p><p>AI is also a game changer for how we are levering the current search engine providers, and how those tools are, and will continue to evolve because of it (<a href="https://www.bing.com/" target="_blank">Bing </a>is a good example on how they made AI accessible as part of their search offering). This is because now users can perform their searches asking complex questions. In addition, users are able to receive personalized results, as well as receiving direct, and immediate, feedback. </p><p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="335" src="https://www.youtube.com/embed/etTE-mjLiTw" width="637" youtube-src-id="etTE-mjLiTw"></iframe></div><br /><p></p><h3 style="text-align: left;">AI and its challenges</h3><p>While experiencing all the great use cases and advantages that Generative AI is providing at one’s fingertips, we are also discovering new challenges (or existing ones that have immediately become more complex). Just to mention a few:</p><ol style="text-align: left;"><li>Copyright issues, </li><li>Lack of accuracy within the suggestions provided by the algorithm,</li><li>Cheating the system/processes,</li><li>Students submitting papers generated by AI systems,</li><li>Candidates utilizing AI for resumes and interviews,</li><li>PII data risks</li></ol><h4 style="text-align: left;">The lawsuit cases appear to be just the beginning: </h4><ul style="text-align: left;"><li>OpenAI, creators of ChatGPT, receives a lawsuit alleging it stole people’s data (for more go to the <a href="https://www.businessinsider.com/openai-chatgpt-generative-ai-stole-personal-data-lawsuit-children-medical-2023-6" target="_blank">business Insider article here</a> ) </li><li>“Microsoft and its computer code-sharing website GitHub, as well as artificial intelligence firm OpenAI, are being sued in California. A proposed class-action lawsuit claims the firms’ AI-powered programming tool Copilot infringes copyright by using millions of lines of human-written code without proper attribution. It is the first big copyright lawsuit over AI and potential damages could exceed $9 billion.” </li></ul>
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<h3 style="text-align: left;">Conclusion</h3><p style="text-align: left;">While this AI “hype” that we are experiencing can be exciting for some, scary for others, challenging for a few, as technology has accelerated faster than expected; the reality is that “Generative AI” is among us. <br />It will be an important aspect to adopt/tackle/leverage by companies, as well as by individuals,<b> and therefore it needs to be used with the proper ethics and responsibility.</b></p><b></b><p></p><p></p><p></p><b></b><p></p>
<span id="readtime-3-mins-to read"></span>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-25848203388606628822023-05-07T22:14:00.017-04:002023-10-10T22:10:35.260-04:00Gaming trends: What to expect<p>Gaming continues with an accelerated evolution and significant business growth. The incredible virtual worlds are receiving thousands of real-time players, becoming another avenue for networking, as well as entertainment. This is just impossible to ignore.</p><p>The gaming industry is one of the most dynamic and innovative sectors, constantly evolving and adapting to new technologies, consumer preferences, and market opportunities.</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH7FRC72H9wb2hAD-jQfEh7s4XNAtjDvXtkuGrLh8LaSshoh-FXmfEvV-XSvHz4IWbmjI15IHa9zm3Ndj3FXdk0nJ6f72daOhsqV8AFMAGNJ-7Gp4MNNEBYxNmUcRh7SFcaj-FRBW5FcEm4YtVdt7cLpnKwrbjCM7X0gPd_9fZskycp1Gjz5iGilPR/s6000/pexels-mikhail-nilov-7887258.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="4000" data-original-width="6000" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH7FRC72H9wb2hAD-jQfEh7s4XNAtjDvXtkuGrLh8LaSshoh-FXmfEvV-XSvHz4IWbmjI15IHa9zm3Ndj3FXdk0nJ6f72daOhsqV8AFMAGNJ-7Gp4MNNEBYxNmUcRh7SFcaj-FRBW5FcEm4YtVdt7cLpnKwrbjCM7X0gPd_9fZskycp1Gjz5iGilPR/s16000/pexels-mikhail-nilov-7887258.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by <a href="https://www.pexels.com/photo/woman-wearing-a-virtual-reality-headset-7887258/" target="_blank">Mikhail Nilov via Pexels</a><br /></td></tr></tbody></table><br /> <p></p><p><a href="https://newzoo.com" target="_blank">Newzoo </a>forecast the game market will grow to $217.9 billion in 2023.</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjMdqfMl0D6GH9uDlL3Iaje3x08RFDjwwP9URxPA6groBOlHbsDjwO2IjusReSa_BP3sgR8k1PW_x-RNnZamRFlP8OlYWs7hkCyUOIeSwLSqgujQjTyOSeniz2AL9i5j9WNclvZFK6yBvouBZJLLtTJcqi5nDDOzp0hV6r1KN3R4UjqMXkjR6-0zwc/s1025/Newzoo-2020-GLobal-Games-Market.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="553" data-original-width="1025" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjMdqfMl0D6GH9uDlL3Iaje3x08RFDjwwP9URxPA6groBOlHbsDjwO2IjusReSa_BP3sgR8k1PW_x-RNnZamRFlP8OlYWs7hkCyUOIeSwLSqgujQjTyOSeniz2AL9i5j9WNclvZFK6yBvouBZJLLtTJcqi5nDDOzp0hV6r1KN3R4UjqMXkjR6-0zwc/s16000/Newzoo-2020-GLobal-Games-Market.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Newzoo 2020 Global Game Market<br /></td></tr></tbody></table><p><br /></p><h2 style="text-align: left;">Cloud and gaming</h2><p>There was a time, not too long ago, when you would buy your games and play them by inserting them into your console or computer. As more gamers demand access to high-quality games on any device, anywhere, anytime, cloud gaming will become a mainstream option for delivering games over the internet.</p><p>Games are now becoming available via subscription model. An example of this is the Microsoft Xbox game pass and Xbox Live Gold.</p><p>But aside from subscriptions, games can be accessed via cloud data centres, making it less of a need to own expensive hardware at home. I mean, even Netflix is offering games.</p><h2 style="text-align: left;">Metaverse</h2><p>Some may say that before Metaverse became a trending subject, gamers were, and are, used to get together in the virtual world. What we are experiencing is an evolution of such when even music concerts are making their way into Fortnite (i.e. Marshmello, Ariana Grande, and many others).</p><p>This is just one manifestation of what is coming as gaming companies are re-evaluating their platforms, and how user experiences will continue transforming the industry.</p><p>Many will continue to come to the different platforms for the purpose of driving exotic fast cars, playing FIFA (and many other sport games), exploring amazing kingdoms with Mario or partnering with Link when becoming a legend within Zelda… AND there will be others that will come to many of these worlds for the purposes of socializing.</p><h2 style="text-align: left;">Extended Reality (XR)</h2><h3 style="text-align: left;">XR brings together:</h3><ul style="text-align: left;"><li>Virtual Reality (VR)</li><li>Augmented Reality (AR)</li><li>Mixed Reality (MR)</li></ul><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBICdg5q5s7sMU3g90kACbaixMelIyruG1gNnYsJ3p9FQcK52n9XNISTcWQ_XmhTcxBw9O63RLhqiCgttIy9DUnwwzuMgPHl4iXKZzunQ_4idIRHl9oDGhHLDmIB23nCDhCpUmgZ_W2q_AN0P4sQmWaWRgluXOzmYUKDRFaeohUJhAAPiOYsK2NrzL/s5847/pexels-cottonbro-studio-8721340.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3898" data-original-width="5847" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBICdg5q5s7sMU3g90kACbaixMelIyruG1gNnYsJ3p9FQcK52n9XNISTcWQ_XmhTcxBw9O63RLhqiCgttIy9DUnwwzuMgPHl4iXKZzunQ_4idIRHl9oDGhHLDmIB23nCDhCpUmgZ_W2q_AN0P4sQmWaWRgluXOzmYUKDRFaeohUJhAAPiOYsK2NrzL/s16000/pexels-cottonbro-studio-8721340.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by<a href="https://www.pexels.com/photo/a-woman-in-a-tank-top-using-a-virtual-reality-headset-8721340/" target="_blank"> cottonbro studio via Pexels</a><br /></td></tr></tbody></table><p>XR brings the immersive experience for gamers. XR gaming is expected to become more mainstream in 2023.</p><p>Just VR alone provides the immersive gaming experience that gamers are looking for. The moment a player wears those VR headsets they get transported to a place that allows them to interact with their surroundings (digitally speaking), making the experience engaging and emotional. VR provides accessibility and inclusivity to games removing the barrier of traditional controllers for those that may encounter them challenging because of a physical disability. Perhaps VR may introduce gaming to even that audience that previously showed no interest in video games.</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_f_uSyNxnGxY_LLJV3L85RX4mttHMDbzhfBqTV47tmFEodAARxh8IBc9bXwE_ClLgA5CeL2qL2BZEON6OGDpdBDKHJ0nKYM3I10DhKBqBMqxP4ZybHS3myeReE6GsqvbeSed_RNCLVankJmXi6aCyPmA0zSaZhTuKPk5uAyJcxdfqS4Uk9dG0B8n3/s1030/minecraft-screen.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="565" data-original-width="1030" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_f_uSyNxnGxY_LLJV3L85RX4mttHMDbzhfBqTV47tmFEodAARxh8IBc9bXwE_ClLgA5CeL2qL2BZEON6OGDpdBDKHJ0nKYM3I10DhKBqBMqxP4ZybHS3myeReE6GsqvbeSed_RNCLVankJmXi6aCyPmA0zSaZhTuKPk5uAyJcxdfqS4Uk9dG0B8n3/s16000/minecraft-screen.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Minecraft</td></tr></tbody></table> <p></p><p><b id="docs-internal-guid-50928a2d-7fff-9d7f-fac2-dbd97111cfbe" style="font-weight: normal;"><br /></b></p><b id="docs-internal-guid-50928a2d-7fff-9d7f-fac2-dbd97111cfbe" style="font-weight: normal;"></b><p></p>
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<h3 class="uk-card-title"><a href="https://www.meta.com/ca/quest/" target="_blank">Oculus</a></h3>
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</div><p></p><h2 style="text-align: left;">Blockchain</h2><p>“Play-to-earn” games that reward gamers with cryptocurrencies. Here are some of those companies working in this space:<br /></p><ul style="text-align: left;"><li>Axie infinity</li><li>Enter the Gotchiverse with Aavegotchi</li><li>Crabada </li></ul><h2 style="text-align: left;">eSports</h2><p style="text-align: left;">The competitive video gaming industry (aka eSports) continues with its popularity. This space goes beyond your average gaming time spent. It is a place to socialize virtually, and a place for content. <br />The broadcasting of eSports is at an all-time high. Twitch, as a live-streaming platform where content creators broadcast video games, as well as other content, has on average 7.7 million active streamers each month. </p><h2 style="text-align: left;">Mobile gaming </h2><p style="text-align: left;">Mobile gaming is already a huge segment of the gaming industry, with more than 2.7 billion mobile gamers worldwide in 2021. Mobile gaming is expected to grow even further in 2023, as more people adopt smartphones and tablets as their primary gaming devices.</p><h2 style="text-align: left;">Conclusion</h2><p style="text-align: left;">Gaming has been an ever-growing business. Comparing the old days, when using “floppy disks” to load the games into the computer, to where we are today, it is just an amazing journey. </p><p style="text-align: left;">As everything, you need to enjoy it responsibly in the right doses. Always make sure you find balance between the virtual and the real world. Every now and then, disconnect and spend time out with others.<br /><br /><br /></p>
<span id = "readtime-3-minutes-to read"></span>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-522783405745338712023-04-30T22:44:00.008-04:002023-07-04T22:23:26.868-04:00Analytics and Attribution models<p>The customer journey is packed with multiple touchpoints, making it challenging to determine which of these “moments” (actions taken by the user) have played the most significant role in the conversion of the customer. </p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCdH8-Fe0oafe0Rpy9dHY9OdbwsEDGVjW3cTDCCs5pShUVxToCnKDI1nqUCIoDv_OV_okhdrlDqh9ssqKfhNq_4pX-IAnIHNjaF9N-1vfmd2wf__p0Y1-bzzKg_O5Us_pHfrhVv3DxcwgXiyittCjcm7dUFlQisqY5yJFI_YTh3prYHbt_SCm5_Gzx/s5260/pexels-mikael-blomkvist-6483630.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3507" data-original-width="5260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCdH8-Fe0oafe0Rpy9dHY9OdbwsEDGVjW3cTDCCs5pShUVxToCnKDI1nqUCIoDv_OV_okhdrlDqh9ssqKfhNq_4pX-IAnIHNjaF9N-1vfmd2wf__p0Y1-bzzKg_O5Us_pHfrhVv3DxcwgXiyittCjcm7dUFlQisqY5yJFI_YTh3prYHbt_SCm5_Gzx/s16000/pexels-mikael-blomkvist-6483630.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by <a href="https://www.pexels.com/photo/ceramic-vase-beside-a-laptop-6483" target="_blank">Mikael Blomkvist from Pexels</a></td></tr></tbody></table><br /><p></p><p>Model attribution provides insights into how users interacts with your web and mobile apps. The decision-makers leverage the insights to understand what marketing efforts are driving “value”, allowing them to focus on the channels that provide the best Return on Investment (ROI). </p><p>There are several attribution models that can be used to assign credit. We will go through some of those in this article.</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAY6KdiVw8a7ePScYle8HQZvbiT-PAuJpQKImNeaPHYEYQ4FVlIBuVq8WfA89WHgR3qk2REhXZntajDLHxp0sZII5KigDfOO-JO52Mx3ccxjfun4subdaISJnu0NqFL8SUGUr6hRh8fgLDmnqoJF0GTMA6h4Vi_K0W6LPDnsYFkWvdoGsbu1yqxEud/s1280/customer%20journey%20map%20for%20article.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="720" data-original-width="1280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAY6KdiVw8a7ePScYle8HQZvbiT-PAuJpQKImNeaPHYEYQ4FVlIBuVq8WfA89WHgR3qk2REhXZntajDLHxp0sZII5KigDfOO-JO52Mx3ccxjfun4subdaISJnu0NqFL8SUGUr6hRh8fgLDmnqoJF0GTMA6h4Vi_K0W6LPDnsYFkWvdoGsbu1yqxEud/s16000/customer%20journey%20map%20for%20article.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Customer Journey - Beolle.com<br /></td></tr></tbody></table><br /><p></p><h2 style="text-align: left;">First touch attribution</h2><p>It is an awareness focus, being an introduction to the brand. This model gives the conversion credit to the first point of contact (i.e. a video or a social link). </p><h2 style="text-align: left;">Last touch attribution</h2><p>It is a model that gives the conversion credit entirely to the final touchpoint from which a lead has converted, which also means that is conversion focus.</p><p style="text-align: left;">Last touch is easy to implement, with little room for error. It is suitable for short sale cycles. Here are some of the providers that are using it:<br /></p><ul style="text-align: left;"><li>Amazon </li><li>Bing </li><li>Google </li><li>Adobe Analytics </li><li>Linkedin</li></ul><h2 style="text-align: left;">Multi touch attribution</h2><p>It determines the value of each touchpoint within the journey. One of the insights this model provides is the understanding of what matters most to the target audience that is going through the Customer Experience (CX). There are different types:<br /></p><h3 style="text-align: left;">Linear </h3><p>It gives equal credit for a conversion to all touchpoints within the customer journey. <br /></p><h3 style="text-align: left;">Time decay</h3><p>It organizes the touchpoints based on a percentage. A campaign of a short cycle can be a good case for this type of multi-touch attribution. <br /></p><h3 style="text-align: left;">U-shape</h3><p>In this case the first and last touchpoints have higher percentage value of credit. <br /></p><h3 style="text-align: left;">W-shape</h3><p>All touchpoints will have equal credit, except the first, middle and last touchpoints, which will hold a higher percentage. <br /></p><h2 style="text-align: left;">Conclusion</h2><p>It is recommended to work closely with your analytics team to determine which attribution model will work best for your business, identifying those “moments of truth”. </p><p>Understanding the most valuable touchpoints within the customer journey will be pivotal for defining, or to change course of an existing, digital marketing strategy that meets your business objectives.<br /><br /></p>
<span id = "readtime-2-minutes-to read"></span>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-9969994122590361242022-12-11T10:57:00.004-05:002023-10-10T22:12:23.956-04:00AI bias<p>Objectivity can be challenging. Machines are not shielded from this by any means.</p><p>As humans we are leveraging technology in a progressive manner, making our lives easier, becoming an extension of ourselves in our day-to-day existence. By trying to simplify things, complexity creeps in (it is ironic, I know!), and as we try to create something for the good, very often it can be used to go against the principle upon why they were created in the first place.</p><p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeZjoADiCtB6pOy4BhUpBcbPAGXGWi-B5jTJCaNz_3ieldGiusXPx6nZY6YSNeTc_6CYjglfUrFaTS7LrZlsCYvy7FqBdXDc870QBuCD4JYNk5dm_sVAswPtgI0x9-zjTIhiQYv1jAxGrVaA16riG-yarwHaY_y5jqiZsq5sOwaUUhKK3ZwwwgMIMF/s5192/pexels-pavel-danilyuk-8438918.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3466" data-original-width="5192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeZjoADiCtB6pOy4BhUpBcbPAGXGWi-B5jTJCaNz_3ieldGiusXPx6nZY6YSNeTc_6CYjglfUrFaTS7LrZlsCYvy7FqBdXDc870QBuCD4JYNk5dm_sVAswPtgI0x9-zjTIhiQYv1jAxGrVaA16riG-yarwHaY_y5jqiZsq5sOwaUUhKK3ZwwwgMIMF/s16000/pexels-pavel-danilyuk-8438918.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-6e2be14f-7fff-5425-063d-816d10f7b503" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by<a href="https://www.pexels.com/photo/elderly-man-thinking-while-looking-at-a-chessboard-8438918/" target="_blank"> Pavel Danilyuk from Pexel</a></span></b></td></tr></tbody></table><br /><p></p><p>Therefore, as creators of this technology, usually with the best intentions, it is understandable when model predictions become susceptible to bias.</p><p>Those in charge of building the models need to be aware of the common human biases that will find their way into the data used, allowing them to take proactive mitigation steps.</p><p>To help remove those biases then we need to have structure. A framework that allows us to build AI systems in an ethical manner that can benefit our communities. AI ethics is that “set of guidelines that advise on the design and outcomes of Artificial Intelligence (AI)”.</p><h2 style="text-align: left;">AI and bias</h2><p>Algorithm bias “describes systematic and repeatable errors in a computer system that create unfair outcomes” - <i>Wikipedia</i>.</p><p>Putting close attention to the algorithms, and the data, selected for the implementation of the solution “X” allows to identify, prevent and/or mitigate real concerns, such as systematic and unfair discrimination.<br />AI bias can happen due to cognitive biases, which is an unconscious error in thinking that leads you to misinterpret information from the world around you, affecting the rationality and accuracy of decisions and judgement.</p><p>The teams in charge of training the models can be ingesting those biases through the data collected.<br />Note: The use of incomplete data for data modelling training is another potential way to have AI bias as your outcome.</p>
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<span style="float: left; padding-right: 1%; padding-top: 3%; width: 5%;" uk-icon="icon: info"></span> <span style="float: right; width: 94%;">The use of incomplete data for data modeling training is another potential way to have AI bias as your outcome</span></div>
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<h3 class="uk-card-title">You may also like this Beolle Article</h3>
<p>AI with great power comes responsibility, by Carlos. </p><a class="uk-button uk-button-secondary btn-font-custom" href="https://blog.beolle.com/2023/07/ai-with-great-power-comes-responsibility.html">Read more</a>
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AI bias types in ML </h2><p>Here are a group of bias types that can be found in data (<i>Go to the Google Developers link in our references section for more details and examples</i>): </p><p>
Automation bias
Selection bias
Group Attribution bias
Implicit bias
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<h3 class="uk-card-title">Reporting bias</h3>
<p>When the frequency of events, properties, and/or outcomes captured in a data set does not accurately reflect their real-world frequency.</p>
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<h3 class="uk-card-title">Automation bias</h3>
<p>a tendency to favour results generated by automated systems over those generated by non-automated systems.</p>
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<h3 class="uk-card-title">Selection bias</h3>
<p>Occurs if a data set's examples are chosen in a way that is not reflective of their real-world distribution.</p>
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<h3 class="uk-card-title">Group Attribution bias</h3>
<p>A tendency to generalize what is true of individuals to an entire group to which they belong.</p>
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<h3 class="uk-card-title">Implicit bias</h3>
<p>occurs when assumptions are made based on one's own mental models and personal experiences that do not necessarily apply more generally.</p>
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Reference</h3><ul style="text-align: left;"><li>Google > <a href="https://developers.google.com/machine-learning/crash-course/fairness/types-of-bias" target="_blank">Machine learning</a><br /></li><li>Wikipedia > <a href="https://en.wikipedia.org/wiki/Algorithmic_bias" target="_blank">Algorithmic bias</a><br /></li><li>IBM > <a href="https://www.ibm.com/cloud/learn/ai-ethics" target="_blank">AI ethics</a></li><li><a href="https://www.simplypsychology.org/cognitive-bias.html#:~:text=What%20Is%20Cognitive%20Bias%3F%201%20Cognitive%20biases%20are,complex%20world%20in%20which%20we%20live.%20More%20items" target="_blank">Simply Psychology </a></li><li>AI Multiple > <a href=" https://research.aimultiple.com/ai-bias/#what-are-some-examples-of-ai-bias" target="_blank">Example AI bias</a> <br /></li></ul><div class="separator" style="clear: both; text-align: center;">
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<script src="https://beollejs.s3.amazonaws.com/uikit3618/js/uikit-icons.min.js"></script>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-23201651193812433252022-11-14T18:21:00.009-05:002023-10-10T22:14:01.058-04:00What it means to be product led<p>Many successful organizations including <i>Miro, Figma, Spotify, Atlassian</i> are using products as vehicles to drive customer acquisition and growth. These organizations use their products at the centre of their strategy to win customers and retain them. </p><p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfRhgdHHyag1WAd03lblVxVX1AzXkARyRCvRw-7fejNLq2lfDm2yPdgIbLqvMekUN4xofMxEbBn-xh-VW18P6qjHln3k0TfyzU_2Az-PNrkZNFdEI_65RdeuTQIEag2r5C07X7NCgYyaLAYIPL-OX9Kt4fdacm1kNtj2-8QApM3v5Plh_jEK2_hyWo/s6016/pexels-miguel-%C3%A1-padri%C3%B1%C3%A1n-194094.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="4000" data-original-width="6016" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfRhgdHHyag1WAd03lblVxVX1AzXkARyRCvRw-7fejNLq2lfDm2yPdgIbLqvMekUN4xofMxEbBn-xh-VW18P6qjHln3k0TfyzU_2Az-PNrkZNFdEI_65RdeuTQIEag2r5C07X7NCgYyaLAYIPL-OX9Kt4fdacm1kNtj2-8QApM3v5Plh_jEK2_hyWo/s16000/pexels-miguel-%C3%A1-padri%C3%B1%C3%A1n-194094.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span face="PlusJakartaSans, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Cantarell, "Helvetica Neue", Ubuntu, sans-serif" style="-webkit-text-stroke-width: 0px; color: black; display: inline; float: none; font-size: 14px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: pre; widows: 2; word-spacing: 0px;">Photo by <a href="https://www.pexels.com/photo/paper-boats-on-solid-surface-194094/" target="_blank">Miguel Á. Padriñán via Pexels</a></span></td></tr></tbody></table><br /><p></p><p>If you use any of these tools you are aware of the free trials and freemium versions of these products. These organizations use free versions to generate prospects, drive adoption and convert to paying customers. These organizations are always customer focused and drive to provide friction-less customer experience. </p><p>Recently I learned about the inner workings of these organizations by taking the course from Mind your Product and <i>Pendo</i>. Currently the course is available for free and I recommend signing up for the course while the offer is available. Please find the details at the end of the post. </p><p style="float: left;"><br /></p><p style="float: left;">I found the course very insightful and I summarized three (3) key pillars of being a product led organization below as discussed in the course: </p>
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<h3 class="uk-card-title">Being a product led organization</h3>
<p> means permeating product led goals across each function and departments to ensure everyone is aligned with the product led strategies.</p>
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<ol style="text-align: left;"><li>Put product at the centre of all operations and functions within the organization. This includes:</li><ul><li>Marketing team using the product as a marketing channel to identify prospects</li><li>Sales team identifying product qualified leads (PQL) using prospect’s product usage and adoption data </li><li>Product operations team delivering product outage messages in the product.</li></ul><li>Use products to drive activation and feature adoption. This includes providing in-app messages to guide activation and feature adoption. Then complementing this will self-serve training materials.
</li><li>Build products based on user usage, adoption and feedback. The key emphasis is to use product analytics to obsessively unearth what users do, want and say. Then use the generated data to drive conversion. The course shares an example of how New York Times uses product usage data to identify the optimal number of free articles the readers can be allowed to read to drive the maximum conversion. If the number of free articles are reduced it fails to engage the reader potentially driving the reader to a competitor's platform and if the number of free articles are too high then the readers will never convert to a paid customer. </li></ol><p>The course did a great job in outlining several benefits of being product led. This includes but is not limited to providing lower cost of sale to consumers. For example, by using the product as a channel for customer acquisition the organization can significantly reduce their acquisition cost and thus pass the savings to the consumer. More importantly, being product led drives product usage and adoption thus ensuring consumers get the most return on their investment. </p><p>If you want to learn more in depth of how to make your organization product led I highly recommend you to take the course - https://www.productledcertified.com/get-started. <br /></p>Herak Sikderhttp://www.blogger.com/profile/12841341071655645886noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-49906736226702324922022-10-23T18:49:00.001-04:002023-10-10T22:15:06.957-04:00Web3: business value and challenges<p>Even when it is yet to see if Web3 will be the next internet revolution in this new wave of distribution, perhaps my preference would be to see it from another angle, which is that Web2 and Web3 coexist, bringing the best cases from the centralization and decentralization universes delivering the ideal internet solutions. </p><p></p><p></p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDD-kE16gWSqceqA59U5VYzKRMZEC7h0TeSHrMWpzcyF4aZKTiYdIcapfgOoqhkeN1cTV8oeL84_TyfVrouXOfoNar1A1jgIRXWBeTuAMIjIjpLxlKhavDuK1h48GT15hJh69tnlKzDKrrhzYJoEAHj9abKGXkhb0i5YyhTGi9Zd2RFbw74ZeAClT7/s5109/compare-fibre-8xnaQKWjDrM-unsplash.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2741" data-original-width="5109" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDD-kE16gWSqceqA59U5VYzKRMZEC7h0TeSHrMWpzcyF4aZKTiYdIcapfgOoqhkeN1cTV8oeL84_TyfVrouXOfoNar1A1jgIRXWBeTuAMIjIjpLxlKhavDuK1h48GT15hJh69tnlKzDKrrhzYJoEAHj9abKGXkhb0i5YyhTGi9Zd2RFbw74ZeAClT7/s16000/compare-fibre-8xnaQKWjDrM-unsplash.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by <a href="https://unsplash.com/es/@comparefibre?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank">Compare Fibre</a> on Unsplash</td></tr></tbody></table><p></p><h2 style="text-align: left;">So, what is Web3, and what is the difference with Web2?</h2><p>The term Web3 came from Ethereum co-founder Gavin Wood, and it refers to a decentralized online ecosystem based on blockchain. If you have been reading about cryptocurrency, tokens, and blockchain then you have been learning about Web3.</p><p> Web2 term has been introduced for describing the current landscape related to a more centralized technologies controlled by, what some may call, “Big Tech” organizations, such as the social-based ones like Meta (Facebook); but also including Google, Netflix, Amazon, Microsoft, companies in the FinTech space, etc.</p>
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<p>dApps, which is the abbreviation for decentralized applications, are programs or digital apps that run on either blockchain or a peer-to-peer network of computers. These applications are essentially decentralized to a great extent and cannot be controlled by a single authority.</p>
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<th>Layers</th>
<th>Category</th>
<th>Product and/or service</th>
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<td style="background-color: #f8f8f8;"><b>Infra</b></td>
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<td><br /></td>
<td>Messaging</td>
<td><ul><li>LedgerMail</li></ul></td></tr>
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<td><br /></td>
<td>Audit</td>
<td><ul><li>Certik, Certora, others</li></ul></td>
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<td><br /></td>
<td>Videos</td>
<td><ul><li>Livepeer</li></ul></td>
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<td><br /></td>
<td>Decentralized naming</td>
<td><ul><li>ENS, Handshake</li></ul></td>
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<td><br /></td>
<td>Transact</td>
<td><ul><li>Alchemy pay, Metamask, Moonpay, others</li></ul></td>
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<td><br /></td>
<td>DAO</td>
<td><ul><li>Gitcoin, Coinshift, others</li></ul></td>
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<td><br /></td>
<td>Data Storage</td>
<td><ul><li>Filecoin, Arcana, others</li></ul></td>
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<td style="background-color: #f8f8f8;"><b>Nodes as Service for building on the blockchain</b></td>
<td>Nodes</td>
<td>Such as Alchemy, DFinity, Quicknode, others</td>
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<tr>
<td style="background-color: #f8f8f8;"><b>Protocol layer</b></td>
<td>Layer 2</td>
<td><ul>
<li> Harmony
</li>
<li>ZK Rollups >> Polygon Miden
</li>
<li>Others
</li>
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<td style="background-color: #f8f8f8;"><b>Protocol layer</b></td>
<td>Layer 1</td>
<td>
<ul>
<li>
Proof of Work consensus >> i.e. Bitcoin, Ethereum, etc.</li>
<li>Proof of Stake >> i.e. Cardano, Avalanche, etc.
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</table><h2 style="text-align: left;">Web3 business value</h2><ol style="text-align: left;"><li>More control for the consumer. Users own their data, having the liberty to share it or keep it private<br />Less surveillance by the companies. </li><li>Smart contracts and NFTs can be used to connect directly to the owners of their work</li><li>It is to assume that web3 technologies could be more stable and accessible due to their decentralization and distribution.</li><li>Decentralization applications can host unlimited number of participants on both sides of any transaction</li></ol><p></p>
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<h3 class="uk-card-title"> <br /></h3><h3 class="uk-card-title">What is Proof of Work?</h3>
<p>Proof of work ( PoW) is a form of cryptographic proof in which one party (the prover) proves to others (the verifiers) that a certain amount of a specific computational effort has been expended.</p>
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<img alt="smart-contract-icon" border="0" data-original-height="739" data-original-width="1133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-k1WUxLPv1vEJW4NIv5TpvVawKrXgaaMyQwrIV1b1D4OteK42-c-JyxPa7u8qi0JvqWBYtf3HtyAWrjHps-KdSq-Y1Vx0Ev_F4T4x2da5V2qzwZImVeEBwabmgCiGNppucZVMVwtjkEAnJyWjsz9p-TAtgMKpWUPy3WyRKOcjTXOJjZrCJhBn0EQz/s16000/smart-contract-image.png" /></div>
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<h3 class="uk-card-title">What is Smart Contract?</h3>
<p>Smart contracts are simply programs stored on a blockchain that run when predetermined conditions are met. They typically are used to automate the execution of an agreement so that all participants can be immediately certain of the outcome, without any intermediary’s involvement or time loss. They can also automate a workflow, triggering the next action when conditions are met.</p>
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<h3 style="text-align: left;">Some of the challenges with Web3</h3><ul style="text-align: left;"><li>Harder to moderate and filter content, giving a window to cybercrimes, hate speech, and misinformation. <br />Scalability. Web3 is slower due to the P2P.</li><li>Web3 uses more computing power, which means the need for more energy. This implies a higher carbon footprint. </li><li>Accessibility is an issue as due to the gap with the integration into the modern web browsers </li></ul><p style="text-align: left;"><br /></p><h2 style="text-align: left;">Closing remarks</h2><p style="text-align: left;">While some may say that Web3 is the future of the internet, in an uncensored world, I believe that the future lies in the middle that has the right balance between the Web2 and Web3 space.<br /><br /></p>
<span id="readtime-3-mins-to read"></span>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-57576304271930548992022-10-02T15:40:00.006-04:002022-10-02T19:38:59.120-04:00Fiona storm impact in the Caribbean and the Atlantic<p>We want to dedicate this space to bring awareness regarding the Fiona storm, and what it has left behind during its trajectory. Let us put our part, helping each other, and being part of our communities, moving forward with positive outcomes. </p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgywjZpu9-BoZvZYFPMVwtPuK3whaEZv0hro2pKEImND3MGerE4QXdsDMyBakRl4rn8VzzBbzfrgts3q2b3ywmRxOoNUWF025MBCNpqslGYbxj_Bekq9f2D5IngnbrfP43hitPvdPzLqV4mhQnqdndAxQ0lghJxp-mG9FGNZsRIhufI5NzEVrUJnfzI/s1280/puerto-rico-fiona-hurricane-impact-no-writing.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="801" data-original-width="1280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgywjZpu9-BoZvZYFPMVwtPuK3whaEZv0hro2pKEImND3MGerE4QXdsDMyBakRl4rn8VzzBbzfrgts3q2b3ywmRxOoNUWF025MBCNpqslGYbxj_Bekq9f2D5IngnbrfP43hitPvdPzLqV4mhQnqdndAxQ0lghJxp-mG9FGNZsRIhufI5NzEVrUJnfzI/s16000/puerto-rico-fiona-hurricane-impact-no-writing.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by "unknown" source. Puerto Rico<br /></td><td class="tr-caption" style="text-align: center;"><br /></td></tr></tbody></table><br /><br />The impact of the Fiona storm has reached many regions. It was not only a powerful tropical storm, but also able to take advantage of the cold waters, becoming one of the biggest storm systems able to do so. It caused widespread damage over the Caribbean and the Eastern of Canada. <br /><br />Puerto Rico, Dominican Republic, Turks and Caicos and other Caribbean nations, as well as Canada (Nova Scotia, Newfoundland, PEI) suffered from the impact of such a strong system. This storm has left:<br /><br /><ul style="text-align: left;"><li>At least twenty-one (21) deaths confirmed throughout the Caribbean and Canada</li><li>Many have lost their properties, as the land and houses’ foundation caved to the amount of water and strong winds</li><li>Many are suffering from the lack of water and electricity</li><li>Bridges blockage, preventing from people to move freely</li><li>Food and water much needed </li><li>The lack of medicine and the need of medical attention for those that have been:</li><ul><li>Injured</li><li>Or that needed assistance from before, but they are prevented to reach to hospital facilities</li></ul></ul><br />
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<h3 class="uk-card-title">Rio Chavon in Dominican Republic</h3>
<p>Fiona Tropical System impacting the east side of Dominican Republic. This is a look at Chavon River. <i>Photo by Ricardo Roja</i></p>
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<p></p><h3 style="text-align: left;">There are many ways to help, but here are some ideas:</h3><ul style="text-align: left;"><li>Awareness. Use your digital, and social, platforms for bringing attention to others. You could help propagate the different ways to help those in need within the regions that have been impacted by the storm</li><li>Lending a hand. Those closer to the community with availability and proper training. The power of the community is amazing when it comes together for something good. An example can be that If trees are in the way, within your neighborhood, then come together to help with clearing the way</li><ul><li>Of course, safety first, if there are electric wires and things that can harm you then avoid putting yourself (and your loved ones) in danger and leave it to the professionals<br /></li></ul><li>Food, water, and medicine (basic and over the counter) donation</li><li>For those in the Caribbean, there are local and international trusted organizations that you can donate to</li><li>For Canadians, there are many organizations, such as the Canadian Red Cross that are currently receiving donations in order to assist Canadians that have been significantly impacted by this storm</li></ul><p> </p>
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<p>Fiona Hurricane impacting Eastern Canada. <i>Photo by Pauline Billard.</i></p>
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<h3 class="uk-card-title">Dominican Republic - Floods</h3>
<p>A car is under water due to the heavy rains. <i>Photo source "unknown"</i></p>
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<h3 class="uk-card-title">Puerto Rico - Impacted by Fiona</h3>
<p>Puerto Rico was heavily impacted by the storm. <i>Photo by Alejandro Granadillo</i></p>
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<p>Fiona Hurricane impacting Eastern Canada. <i>Photo by Pauline Billard.</i></p>
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Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-70904352278397191042022-07-31T23:41:00.003-04:002023-10-10T22:16:14.396-04:00AWS Lambda and containers<p>Did you know that you can package and deploy containerized AWS Lambda functions? This capability was introduced in 2019. <br /><br />Amazon AWS also provides base images in Python, Nodes, Java, .Net, and other supported runtimes. <br class="Apple-interchange-newline" /></p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaRFzsZ2qghBWSsbw0ajRZwGK4r3-osf277CltFn2Ku_OSKXn3hqwzmKw3IBZv4Fj_H9xJiFvTHHoFXtm34BeNOo48V6Jc_n6zYNO4lTt0nuc1k6-03bC4yVaK9KwHW0BYUejChD3Hix4QrEpBIbbPgd6AA_Om0BYXVlHfneAGdpvHDzWwLIA3QroP/s1920/pexels-tom-fisk-3856433-modified-lambda.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1640" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaRFzsZ2qghBWSsbw0ajRZwGK4r3-osf277CltFn2Ku_OSKXn3hqwzmKw3IBZv4Fj_H9xJiFvTHHoFXtm34BeNOo48V6Jc_n6zYNO4lTt0nuc1k6-03bC4yVaK9KwHW0BYUejChD3Hix4QrEpBIbbPgd6AA_Om0BYXVlHfneAGdpvHDzWwLIA3QroP/s16000/pexels-tom-fisk-3856433-modified-lambda.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-0e7a3045-7fff-367d-bb0b-eca29504811d" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by <a href="https://www.pexels.com/photo/drone-shot-of-a-cargo-ship-on-port-3856433/" target="_blank">Tom Fisk from Pexels</a></span></b></td></tr></tbody></table><p><br />There are prerequisites and limitations which you can take a deeper dive in <a href="https://docs.aws.amazon.com/prescriptive-guidance/latest/patterns/deploy-lambda-functions-with-container-images.html" target="_blank">this article</a> from AWS documentation. <br /></p><p style="text-align: left;">In general, consider Lambda for event-driven applications, meaning for solutions that are not continuously running.The AWS Lambda container approach supports:<br /></p><ul style="text-align: left;"><li>Consistency in the set of tools used for the Lambda-based applications</li><li>Your image can be up to 10 GB</li><li>You get the same benefits as the function packages, such as familiar container tooling, automatic scaling, high availability, and others</li><li>There are existing base images for Lambda, available on ECR public and Docker hub that you can leverage</li><li>In addition, AWS has made available a set of packages that implement the Lambda Runtime API, allowing developers to seamlessly extend the preferred base images to be Lambda compatible</li><li>For local testing of the Lambda functions packaged as container images, AWS has included an open-source lightweight web-server, Lambda Runtime Interface Emulator (RIE), allowing to accept HTTP requests to the locally running container image </li></ul><p></p><div class="separator" style="clear: both; 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text-decoration: none; vertical-align: baseline; white-space: pre;"><b id="docs-internal-guid-85f6ed5b-7fff-24c8-a4e6-344b124b2fa2" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span></b></span></b><b id="docs-internal-guid-bf45eaba-7fff-c5a3-edcb-37b27bfa8f82" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><b id="docs-internal-guid-85f6ed5b-7fff-24c8-a4e6-344b124b2fa2" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"></span></b></span></b></p><hr /><b id="docs-internal-guid-bf45eaba-7fff-c5a3-edcb-37b27bfa8f82" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><b id="docs-internal-guid-85f6ed5b-7fff-24c8-a4e6-344b124b2fa2" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span></b></span></b><p></p><h3 style="text-align: left;"><b id="docs-internal-guid-bf45eaba-7fff-c5a3-edcb-37b27bfa8f82" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><b id="docs-internal-guid-85f6ed5b-7fff-24c8-a4e6-344b124b2fa2" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Reference:</span></b></span></b></h3><ul style="text-align: left;"><li><b id="docs-internal-guid-bf45eaba-7fff-c5a3-edcb-37b27bfa8f82" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><b id="docs-internal-guid-85f6ed5b-7fff-24c8-a4e6-344b124b2fa2" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://aws.amazon.com/blogs/aws/new-for-aws-lambda-container-image-support/ " target="_blank">New for AWS Lambda container image support</a> </span></b></span></b></li></ul>
<span id = "readtime-1-min-read"></span>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-83950004218204886342022-06-08T23:28:00.003-04:002022-09-18T17:05:30.062-04:00Essence of email deliverability - SPF, DKIM, DMARC and segmentation<p>Recently I attended a lively discussion on email deliverability hosted by Litmus, one of the leading providers of email marketing tools. As email marketers one of the core metrics we often rely on is email deliverability and the discussion was around how to improve the email deliverability in today’s world where our audiences are ever inundated with emails. In addition we often find ourselves operating in a very competitive landscape vying for these audiences' precious attention.</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8dCNMN21rtheEc-JU1ZMatAhaR1aCRhN3AwavtU_7bcyBd0zh6dX8VGlbEGDYPP2slmWTADseTFE-Ga8y0uMdZMbEFKL4cwJltgIUTn1h_qmTw-k0W2yR5PQx_Wzq92Kut7GGOMJ0XJP7PAhQRXPn5pUElkytqULUKGuV_U-2CVxWyMZ-3sUhPzNt/s1920/pexels-ivan-samkov-4240541.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1280" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8dCNMN21rtheEc-JU1ZMatAhaR1aCRhN3AwavtU_7bcyBd0zh6dX8VGlbEGDYPP2slmWTADseTFE-Ga8y0uMdZMbEFKL4cwJltgIUTn1h_qmTw-k0W2yR5PQx_Wzq92Kut7GGOMJ0XJP7PAhQRXPn5pUElkytqULUKGuV_U-2CVxWyMZ-3sUhPzNt/s16000/pexels-ivan-samkov-4240541.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-1c2d55d7-7fff-7048-8c17-86e58494c88f" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by Ivan Samkov from <a href="https://www.pexels.com/photo/woman-using-her-smartphone-4240545/" target="_blank">Pexels</a></span></b></td></tr></tbody></table> <p></p><p>Hence it’s becoming increasingly important to ensure our emails are reaching our audiences’ inbox and driving engagement. This is why email clicks and engagement are strong indicators of the performance of our email campaigns instead of just the delivery rate of our campaigns partly thanks to <a href="https://blog.beolle.com/2021/10/apples-mail-privacy-protection-and.html">Apple’s Mail Privacy Protection</a>. <br /><br />So let’s start with the distinction between <b>email delivery</b> and <b>email deliverability</b>. This is very well articulated by <i>Dimiter Batmaziam</i> in the Litmus webinar. <br /><br /><i>Dimiter </i>describes <b>email delivery</b> as when email is successfully delivered to the receiving entity and a status code of 250 is received. This means that there weren’t any hard or soft bounces and the email was successfully delivered. However he also calls out that this doesn’t mean that the email has reached the recipient’s inbox! The email still has to go through various spam filters before it reaches the recipient inbox. This is where email deliverability comes into play</p><p><b>Email deliverability</b> is when an email reaches the recipient’s inbox after passing through all the spam filters. Consequently email deliverability is always hard to measure as unlike the email delivery the mailbox provider does not share any status codes informing the Email Service Provider (ESP) if the email reached the recipient’s inbox. <br /><br />This is why measuring email deliverability is not an exact science and relies more on the engagement metrics to identify the success of the email. Consequently it is very important to ensure the essence of email deliverability is embedded in your email marketing practice to ensure your emails reach the recipients inbox and drive engagement. </p><h2 style="text-align: left;">There are two (2) facet to ensure email deliverability is high: <br /></h2><ol style="text-align: left;"><li>Email authentication </li><li>Email segmentation<br /></li></ol><h3 style="text-align: left;">1. Let’s start with email authentication. There are three (3) pillars to email authentication:</h3><ul style="text-align: left;"><li><u>SPF (Sender Policy Framework)</u>: SPF allows the receiving entity, Mailbox Providers (MBPs) to verify that the email is received from an IP address which is authorized to send email. This is an authentication protocol that lists the authorized IP addresses in a DNS TXT record that are authorized to send emails on behalf of the email subdomain. </li><li><u>DKIM (Domainkeys Identified Mail)</u>: DKIM is a digital signature included in outgoing email which lets the receiving entity verify that the message came from the authenticated sender. </li><li><u> DMARC (Domain-based Message Authentication, Reporting & Conformance)</u>: DMARC helps to specify to the receiving entity what to do if an email from the sender fails SPF or/and DKIM. This prevents unauthorized use of the email subdomain and also helps the sender to monitor all the emails which are using the sender subdomain.</li></ul><p>You can learn more about the email authentications by referring to the links at the end of this post.</p><h3 style="text-align: left;">2. Here’s few things you can do to ensure your segmentation is at par:</h3><ul style="text-align: left;"><li>At a very foundational level this means you send email to your audience with the right content, at the right time at the right frequency. The objective of this is to ensure your emails are relevant to your targeted audiences and result in continued engagement. This in turn fuels email deliverability. </li><li>You should allow the user to unsubscribe from your emails. This is never preferable however it’s better than allowing the user flagging your email as spam and impacting your deliverability. </li><li>You should allow the user to inform you which content they want, when they want and at what frequency they want. This can be achieved by providing the user with a preference centre. Then use the provided information to orchestrate your email campaigns. </li></ul><p style="text-align: left;"><b>In conclusion</b>, email deliverability is becoming increasingly important to email marketers. High email deliverability fuels the effectiveness of the email campaigns. Hence getting the basic right will ensure all the hard work which is being put behind a creatively designed and curated email meets its potential. </p><hr /> <h4 style="text-align: left;">References:</h4><ul style="text-align: left;"><li><a href="https://page.litmus.com/send-email-to-inbox.html" target="_blank">Experts Explain: Why do emails go to spam (or the inbox)</a> </li><li><a href="https://www.litmus.com/" target="_blank">Litmus</a> </li><li><a href="https://www.higherlogic.com/blog/spf-dkim-dmarc-email-authentication/" target="_blank">SPF, DKIM, DMARC: The 3 Pillars of Email Authentication</a><br /></li></ul>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-72462325748497755152022-05-03T00:06:00.001-04:002022-09-18T23:37:37.960-04:00Adobe Summit 2022 - Experience Platform<p> Our hero image features many air balloons flying, scattered in a blue sky. Each of them has characteristics in their designs that are “part of a whole”, which in this case is an exhibition that is part of a festival.<br /><br />Now, let us leverage this analogy, mapping it to the elements that are relevant for this post’s agenda. Think about the pieces of data scattered through different systems, which combined (behaviour and PII data) becomes part of a whole: an enriched consumer profile that can provide you a “360 view”. This allows corporations to find opportunities, and turn them into value: “enabling ways to engage with that customer(s) to meet a cluster of business goals.”</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjglki4Ru-2n9EeEmB6BQKS4F-EEsyjBKw5SSWOcT8_7tbFC-z1nJig119FH7b6SiW1LmrmXmd8Ie8w4WhZSTYIs7pDGAD2sHVYcjVJwQjGNoJqVSC82eA8l7q3pyANUHp7dao8dVkk-bhbry5tsFW2TpCmcBo2twLsakFccdt4exu_7F2unj4YnkKw/s1920/pexels-lad-fury-3091115(2).jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1280" data-original-width="1920" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjglki4Ru-2n9EeEmB6BQKS4F-EEsyjBKw5SSWOcT8_7tbFC-z1nJig119FH7b6SiW1LmrmXmd8Ie8w4WhZSTYIs7pDGAD2sHVYcjVJwQjGNoJqVSC82eA8l7q3pyANUHp7dao8dVkk-bhbry5tsFW2TpCmcBo2twLsakFccdt4exu_7F2unj4YnkKw/s16000/pexels-lad-fury-3091115(2).jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><div class="level__left">
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<div class="js-copy-attribute-content photo-page__adp-cta__container__attribution">Photo by <b><a href="https://www.pexels.com/@ladfury?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels">Lad Fury</a></b> from <b><a href="https://www.pexels.com/photo/colorful-hot-air-balloons-soaring-under-blue-sky-3091115/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels">Pexels</a></b></div>
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</div></td></tr></tbody></table><p> </p><p><b>The objectives for this article are:</b> <br /></p><ol style="text-align: left;"><li>To provide our takeaways from two (2) Adobe summit 2022 sessions, related to the Adobe Experience Platform and Real-time CDP (Customer Data Platform). Those sessions being</li><ul><li>S401 (AEP a modern foundation - by Klaasjan Tukler) and </li><li>S408 (DMP vs CDP: Why and when to evolve - Nina Caruso and Chris Stolz)</li></ul><li>To complete the cycle of our short series dedicated to the Adobe Summit 2022. Our previous article <b><a href="https://blog.beolle.com/2022/04/adobe-summit-2022-email-nurturing.html" target="">Adobe Summit 2022 - Email nurturing takeaways</a></b> focused on email nurturing. This article connects the dots, where orchestration and integration comes into play. The combination of systems, such as CDP and Email Service Provider (ESP), provides significant value to businesses, by leveraging the capabilities of :</li><ul><li>Having the data in one place</li><li>Segmentation and activation (to orchestrate outcome driven user journeys)</li><li>Integration with channels, such as email, sms, social channels to engage with consumers</li></ul></ol><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdGzgO6088X4nq0VTgqpeXDYb1BIP4Gm_7A4fHrDMIYNQHYn6wYK-PMzrGrKacZVKvkbuCCzTKadG8JzxdfMWFY5ej3_ZxcU_2gbolUElLnD7RgdBwDGfGxysYzyCoje1_ALhh0C3EKBIYWeiUE8IB3mpgMhqm2frkyZ3JPmWNSjpQGKIvNtQvRn7T/s1893/AdobeSummit2022-S401-KlaasjanTukker-diagram3.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="875" data-original-width="1893" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdGzgO6088X4nq0VTgqpeXDYb1BIP4Gm_7A4fHrDMIYNQHYn6wYK-PMzrGrKacZVKvkbuCCzTKadG8JzxdfMWFY5ej3_ZxcU_2gbolUElLnD7RgdBwDGfGxysYzyCoje1_ALhh0C3EKBIYWeiUE8IB3mpgMhqm2frkyZ3JPmWNSjpQGKIvNtQvRn7T/s16000/AdobeSummit2022-S401-KlaasjanTukker-diagram3.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Adobe Summit 2022 - S401 - Experience Cloud <br /></td></tr></tbody></table><br /> <p></p><h2 style="text-align: left;">Let's get to it</h2><h3 style="text-align: left;">Takeaways from the sessions. The value provided by a CDP:</h3><p>Customer experience is a differentiator when it comes to conversion as customers are more likely to engage when the brand presents them with personalized experiences. </p><p>According to the “Future of Marketing Research Series, Adobe 2021” study only 25 - 50% of marketing content from brands is currently being personalized.</p><p>There is no doubt that personalized experiences are good for business as digital experiences provide:<br /></p><ul style="text-align: left;"><li>Brand awareness,</li><li>Customer retention,</li><li>Repeated visitors,</li><li>Customer lifetime value,</li><li>Others</li></ul><p>As personalization at scale becomes more relevant to companies, many executives start to ponder what can be done in order to deliver to the consumers what they expect, and how to measure the “value” to the company that comes out of this exchange. How to determine when to respond to signals, and when not to, as they attempt to deliver customized experiences to the right customers on the right channel at the right time, making sure that experience carries on with them as part of their journey.</p><p>The challenges that comes with personalization at scale:<br /></p><ul style="text-align: left;"><li>Data silos</li><li>Privacy and security</li><li>Content velocity</li><li>Cross-channel coordination</li><li>Knowing the right next step </li></ul><p style="text-align: left;">When it comes to technology, companies might be using a Data Management Platform (DMP) for audience enrichment. They also might be on the on-site personalization based on behaviours. But new challenges are upon us:<br /></p><ul style="text-align: left;"><li>The many changes happening because of data regulations (GDPR, CASL, CCPA), etc. </li><li>As well as browsers that has been restricting 3rd party cookies and </li><li>Customers that expect personalization with trust (respect their preferences)</li></ul><p style="text-align: left;">Because of it the following items start disappearing for the DMPs:<br /></p><ul style="text-align: left;"><li>Cookies and devices IDs</li><li>3rd party data</li><li>Because of (1) and (2) then the value around audience building and Ad focus activation reduces. Therefore this has a negative impact to the uses cases of acquisition, targeting and suppression </li></ul><p>Therefore, the considerations for Customer Data Platforms (CDPs) are rising. Multiple types of data sources, such as CRM, POS (Point-of-Sale), Sales, surveys, behaviour, etc., provide the CDP with the capabilities of profile building, with embedded governance, allowing to unlock use cases of consolidation data management and multi-channel orchestration and real-time experience activation unlocking. </p><p>“Continuous Intelligence” is made possible when as part of your systems to bring known and unknown data the companies start leveraging products such as the Adobe Experience Platform (AEP) in order to learn from those signals received from the customer’s interactions, processing those learnings in order to properly understand and respect the wishes for those trusting us with their data as we are reacting by serving them content, services and/or products.</p><p>In AEP, the customer profile is dynamic in nature. The data from the different sources comes in the Experience Data Model, providing the normalization in order to get this into the customer’s profile. That includes many attributes, including the customer’s preferences that are a “big deal” as we live in an era where data privacy matters thanks to the data regulations within the different regions and countries. <br /><br /></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CCgF9wPuN3mWDsYZBbdXIiQYVsy95cEtlomo7qkcxSAi8XfECJR9JQocYnTw5ZCXyTqLEx16BuyA3Mk0SdB6n2mPqTY0ZvcOwciuU9bXDEoaEZlUs1-fjw0Mcyr-lRdbTeXPTeEZrcqzWlZVnkAlZDlZ2ygCnKj_x9KD-q8M14-1ze1IhWJFjXJS/s1844/AdobeSummit2022-S401-KlaasjanTukker-diagram.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1034" data-original-width="1844" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CCgF9wPuN3mWDsYZBbdXIiQYVsy95cEtlomo7qkcxSAi8XfECJR9JQocYnTw5ZCXyTqLEx16BuyA3Mk0SdB6n2mPqTY0ZvcOwciuU9bXDEoaEZlUs1-fjw0Mcyr-lRdbTeXPTeEZrcqzWlZVnkAlZDlZ2ygCnKj_x9KD-q8M14-1ze1IhWJFjXJS/s16000/AdobeSummit2022-S401-KlaasjanTukker-diagram.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Adobe Summit - S401 - Real-time CDP<br /></td></tr></tbody></table><p></p><h3 style="text-align: left;">CDP orchestration. Activation towards email nurturing:</h3><p>In our article <b><a href="https://blog.beolle.com/2022/04/adobe-summit-2022-email-nurturing.html" target="">Adobe Summit 2022 - Email nurturing takeaways</a></b> we mentioned six (6) nurture tracks. We also highlighted the importance of sending the right content to the right person at the right time, therefore curating email content considering the consumers’ position in the marketing funnel.</p><p>We will focus only on the two (2) following items and see how a CDP can help to achieve the campaign goals:<br /></p><ol style="text-align: left;"><li><b>The Gopher track</b>: The objective of this track is to pop up to the users at a set cadence and stay relevant even if the user is not ready to buy right now. This track can create a fertile environment for future leads to generate</li><li><b>MOFU</b>: User is in the mid-funnel, close to making the buying decision</li></ol><p>A CDP permits the Continuous Intelligence cycle by building a “deep understanding around the consumer” in order to deliver impactful and engaging experiences.</p><p>ESPs were never built for having a single view of the consumer. CDPs on the other hand can achieve the 360 view as they are a central location that feeds on different sources. The combination of CDP and ESP allows marketers to orchestrate their email campaigns, delivering to consumers the type, and amount, of communications they are expecting to drive higher conversions. </p><h4 style="text-align: left;">To put it altogether here is the following scenario:</h4><ol style="text-align: left;"><li>A marketer from one of the biggest comic books in the Americas has been looking at the reports on their dashboard (powered by the CDP) noticing a group of customers that got converted into known a year back during one of their promotions displayed via their social media related to collectional editions owned previously by famous actors. In that period they did a second (2nd) purchase, but then never did another again. They still have maintained in their email list, with occasional open click events captured (this is our “Gophers”)</li><li>The company has received a group of well preserved used comics owned by a group of European celebrities, famous in the late 90’s. They are planned to be sold at premium price</li><li>Knowing all this, and based on its early analysis, the marketer decides to create a segment called “Gophers May - August 2022” within the CDP, planning to use it for its campaign that will run before summer ends</li><li>The designers and email author teams work on the campaign with a couple of variations:</li><ul><li>Regular customers</li><li>Newsletter customers (has never purchases)</li><li>Gophers standard</li><li>Gophers re-target (for a flow in case the Gophers do not react after a few days of receiving the Gophers standard)</li></ul><li>The marketer sets for the CDP to send the segment “Gophers May - August 2022” with profile IDs, so the ESP can do it’s thing</li><li>Within the first week the Marketer starts seeing in the CDP how that dormant/”occasionally-see-emails” consumer has been active by engaging with the email and looking at the product pages of the campaign while being logged in. It also has noticed that those consumers have started the shopping path but without fulfillment </li><ul><li>The marketer brings the team to start hypotheses on what to do in order to help this potential buyers commit to the purchase (The users in our MOFU)</li></ul></ol><h2 style="text-align: left;">Summary</h2><p style="text-align: left;"></p><ul style="text-align: left;"><li>Consumers are looking for personalized experiences. At the same time, they are looking for companies that respect their preferences, and that can be trusted with their data</li><li>Think on how you are architecting the solution for the purposes of segmentation and activation </li><li>The CDP allows for all of the data to reside in one place, allowing an easier orchestration</li><li>Data management has a positive impact on hard and soft (vanity) metrics</li><li>CDP systems are a control centre for orchestrating marketing across different channels (email, web, e-commerce, display)</li><li>A movement to better data management and systems such as a CDP requires a structural and cultural change in the companies</li><li>A CDP without a strategy, is just another tool that will yield little to no success</li></ul><p></p><hr /><p></p><h3 style="text-align: left;">References</h3><ul style="text-align: left;"><li><a href="https://business.adobe.com/summit/2022/sessions/apac-adobe-experience-platform-a-modern-foundation-s401.html" target="_blank"><b id="docs-internal-guid-b0f31095-7fff-3b5c-97f8-149d66b211ae" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">S401 (AEP a modern foundation - by Klaasjan Tukler)</span></b></a> </li><li><b id="docs-internal-guid-940281ef-7fff-e639-8edc-d1302e43a778" style="font-weight: normal;"><a href="https://business.adobe.com/summit/2022/sessions/na-dmp-vs-cdp-how-and-why-to-evolve-s408.html" target="_blank"><b id="docs-internal-guid-375760bf-7fff-0d47-a4eb-c50afdfe022b" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">S408 (DMP vs CDP: Why and when to evolve - Nina Caruso and Chris Stolz)</span></b></a></b></li></ul>
<span id = "readtime-7-mins-read"></span>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-89400178698434186592022-04-01T18:26:00.001-04:002022-09-18T22:01:51.760-04:00Adobe Summit 2022 - Email nurturing takeaways<p>I had the pleasure of attending a number of sessions at the <b>2022 Adobe Summit</b> and one of those sessions was <i><u>by Don Mayberry</u></i> on the importance of email nurturing in driving business outcomes. Don shared many interesting perspectives on email nurturing and strategies that really resonated with me. Don described these concepts through the lens of Marketo Engage but they can be easily applied using other marketing automation tools in the market including Adobe Campaign Classic, Salesforce Marketing Cloud, HubSpot, etc. </p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLKjHXW1SnIllHZsq1LVPVsugSPEfV8ViavpBWgO64pjYw6GlZ2VXcN7gJ94rcqbQAWMvyrt-e5Ds9pXUrxTay8FQe9GJNOuRJTbLtVvBQKuDCbrxkxQ223Y_6u8DfOLf3hmThGtqUcVBsd9VZiNRQ61c3r0DkSgAMAcqhQgpVLJ7Z__BvVxPWrRlY/s3840/richard-horvath-WOA3QKFjlo8-unsplash.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2400" data-original-width="3840" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLKjHXW1SnIllHZsq1LVPVsugSPEfV8ViavpBWgO64pjYw6GlZ2VXcN7gJ94rcqbQAWMvyrt-e5Ds9pXUrxTay8FQe9GJNOuRJTbLtVvBQKuDCbrxkxQ223Y_6u8DfOLf3hmThGtqUcVBsd9VZiNRQ61c3r0DkSgAMAcqhQgpVLJ7Z__BvVxPWrRlY/s16000/richard-horvath-WOA3QKFjlo8-unsplash.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by <a href="https://unsplash.com/@orwhat?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Richard Horvath</a> on <a href="https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a>
</td></tr></tbody></table><br /><br /><p></p><h3 style="text-align: left;">Here are the key three (3) takeaways: </h3><ol style="text-align: left;"><li>Don compared the importance of nurturing email campaigns in generating sales to the nurturing of a young plant until it bears fruit. He highlighted that nurturing email campaigns may not lead to sales conversion right away however if done correctly it will sow the seed for future conversions.</li><li>Don <u>shared six (6) nurture tracks</u> for email marketing. </li><ol><li><b>The Red Carpet Track</b> - An example of this is a welcome email once a user subscribes to a newsletter or signs up for a service. This is a great opportunity to welcome a new user or customer to the product and service. </li><li><b>The Boomerang Track</b> - An example of this is to re-engage prospects who are rejected by the sales team. The prospects may not be ready at that time for a sales conversion however by using the reason behind the rejection by the sales team a targeted engagement track could be orchestrated to convert these cold leads into hot leads.</li><li><b>The Gopher Track</b> - We are all familiar with this track. An example is the monthly newsletter track or weekly flyer emails. The objective of this track is to pop up to the users at a set cadence and stay relevant even if the user is not ready to buy right now. This track can create a fertile environment for future leads to generate.</li><li><b>The Gorilla Glue Track</b> - This is the retention track. This is the opportunity marketers should capitalize on to keep the loyal customers engaged and come back for recurring sales. This is the track to keep customers glued to your service or product. This is an opportunity to show customers that you value their business.</li><li><b>The Baby, Come Back Track</b> - This is the track to win back your audience. This must be a targeted engagement campaign to bring back audiences who are not engaging with the email content by using targeted messaging and offers. A great example would be to send them a survey and use the responses to better cater the content in the emails.</li><li><b>The Detective Track</b> - This is the track to reach out to users with insufficient data to score them. An example of a detective track will be an email campaign to carry out progressive profiling. For example, you have users who are attending your thought leadership webinars but you do not have their company or job title to accurately score them. This is the track to identify these users and send them a targeted campaign to capture these relevant information. <br /></li></ol><li>Don also highlights <u>the importance of curating the content of the emails based on the user’s position in the marketing funnel</u>. Don emphasizes the importance of sending the right content to the right person at the right time.
<div class="uk-section uk-section-muted"><q> <span class="uk-text-lead">Don emphasizes the importance of sending the right content to the right person at the right time.</span></q></div>
</li><ol><li><b>Top-of-the-Funnel (TOFU):</b> If a user is at the top of the funnel this may mean keeping the user engaged and the content relevant by sending the user relevant eBooks, blog posts and research data. </li><li><b>Middle-of-the-Funnel (MOFU):</b> If the user is in the mid-funnel then it may mean the user is close to making the buying decision and hence it’s relevant to send the user buying guides, service catalogue, RFP templates, etc. </li><li><b>Bottom-of-the-Funnel (BOFU):</b> If the user is at the bottom of the funnel then it’s crucial to support the user in his buying decision but sending the user content which includes pricing, demos, customer case studies, service or product reviews, sales contact and most importantly offers <br /></li></ol></ol><p></p><p></p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDnym4eZrPA_M8_kppAwQBH7fUTXcdNxhP2qzpMWWchGfZo3uo-WFq72Qaf7Z5aMUd96a7gmYEANapF3UJv2kvyltxdRqAJeyNynVoYaWuPOt8spRaXZUb1CjZGJ8HdrCdFo2XNXJ0r0suwmcgAYhmzum_AuX_ruANfb22LdgKpGj3SY7l9vW3Fzcy/s1032/marketing-funnel-beolleblog.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="626" data-original-width="1032" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDnym4eZrPA_M8_kppAwQBH7fUTXcdNxhP2qzpMWWchGfZo3uo-WFq72Qaf7Z5aMUd96a7gmYEANapF3UJv2kvyltxdRqAJeyNynVoYaWuPOt8spRaXZUb1CjZGJ8HdrCdFo2XNXJ0r0suwmcgAYhmzum_AuX_ruANfb22LdgKpGj3SY7l9vW3Fzcy/s16000/marketing-funnel-beolleblog.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Marketing Funnel - by BeolleBlog<br /></td></tr></tbody></table><br /><p><br /></p><p><b>In conclusion</b> Don’s message is to build strong email nurturing campaigns within the marketing operation to nurture the hot leads and customers of tomorrow. <br /><br />You can watch the full session <a href="https://business.adobe.com/summit/2022/sessions/beyond-the-batch-and-blast-nurturing-customer-rela-tw105.html" target="_blank">here</a>. <br /></p><p>We hope you enjoyed this article. In our next article, we will be talking about CDP (Customer Data Platform), and the value added when combining it with the elements mentioned in our “Email nurturing takeaways” above.<br /></p><br />
<span id="readtime-4-mins-read"></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-37797661446195463122022-03-08T23:02:00.001-05:002022-03-08T23:02:51.935-05:00Your platform as a positive force in the world<p>If you are managing a platform, even if it is small, then you are leveraging one of the elements and popular channels used to build digital communities. These platforms, and channels, can come in the shape of websites, blogs, mobile apps, podcasts, vlogs, social media, or a combination of the ones mentioned.</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjbbbpg_3fmOWlhlr2FVtvxwqTF4HQ3vy3F7k3nZr8YTGEoSeY-Z7f15oRqVx9seE9mZbIfMb4anYATZ5KFwX2WJMtt9F4l7iG8G_RmRWy3AfcMh5G1Wv3gir1goKUz1a1ZJ46Nr8hOl-_TVn2yGwOc2nuVoZRqpWa3pLMNjFQX6p6Ye4kELxXHXkkW=s1920" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1280" data-original-width="1920" src="https://blogger.googleusercontent.com/img/a/AVvXsEjbbbpg_3fmOWlhlr2FVtvxwqTF4HQ3vy3F7k3nZr8YTGEoSeY-Z7f15oRqVx9seE9mZbIfMb4anYATZ5KFwX2WJMtt9F4l7iG8G_RmRWy3AfcMh5G1Wv3gir1goKUz1a1ZJ46Nr8hOl-_TVn2yGwOc2nuVoZRqpWa3pLMNjFQX6p6Ye4kELxXHXkkW=s16000" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-f6c0d139-7fff-30f7-562c-3feca1bdb210" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by</span><a href="https://www.pexels.com/@tatianasyrikova?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Tatiana Syrikova</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> from</span><a href="https://www.pexels.com/photo/anonymous-man-with-baby-on-shoulders-walking-away-3932687/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Pexels</span></a></b></td></tr></tbody></table><br /> <p></p><p>There are many reasons for building a community, such as sharing knowledge, promoting businesses, branding, the need for engaging with others, etc.</p><p>However as Spiderman’s Uncle Ben said: “With great power comes great responsibility.”</p><p>If you like to build better communities with more collaboration and less silos then how would you do it? How can communities come together to drive a “<b>positive force</b>”?</p><p>The current world is mired in conflicts. How long are we willing to go on in such disarray? All the continents are in some kind of “a demonstration of partisanship, intolerance and selfishness”. There are nations in the Americas, Africa, Middle East, and others that have been in conflicts for years. Most recently, the world is experiencing a war in Europe - one that perhaps the world has not seen since WWII.</p><p></p>
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<h3><q>How can communities come together to drive a “positive force”?
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<br /><p class="uk-text-small"><b id="docs-internal-guid-e0881f28-7fff-9c9f-2784-1065466d887f" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by</span><a href="https://www.pexels.com/@kindelmedia?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Kindel Media</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> from</span><a href="https://www.pexels.com/photo/wooden-blackboard-near-a-potted-plant-7054549/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Pexels</span></a></b></p>
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<p>Our planet is also getting impacted by the reckless behaviour of humanity. Our actions are accelerating the natural process of change of our planet, to the point that with the rise in temperatures the world continues to provide evidence, via the increased numbers of natural disasters. The following natural disasters are a prelude to the dire future that awaits us if we do not change:</p><ul style="text-align: left;"><li>The melting of our cooling system (the ice caps in the poles) that’s resulting in the rise of the sea level</li><li>The proliferation of drought and forest fires</li><li>The increase in hurricane, tropical storms and winter blizzards</li><li>Illness</li></ul><p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEicp9CPHvihYF0ppOe0fKYqyxkCP0u4qNztIo7vHhIxSIwtOD6I61TzDJXAy-FTxoWEurpsIqCF2q4MlJzG7gYVmXBWdeA3KZ_DjbGz7-znNQi1LfM7l7X2Ulh5AR6hdZYW6QCHDxIzxBsiVLS4BGP1ln-A-VYBB6Vq8X7MKn9IigtvOa1L4-fduV6h=s1280" imageanchor="1" style="margin-left: auto; margin-right: auto;">
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<p>Our planet is also getting impacted by the reckless behaviour of humanity. Our actions are accelerating the natural process of change of our planet, to the point that with the rise in temperatures the world continues to provide evidence, via the increased numbers of natural disasters.</p>
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<div class="js-copy-attribute-content photo-page__adp-cta__container__attribution">Photo by <strong><a href="https://www.pexels.com/@luisdelrio?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels">Luis del Río</a></strong> from <strong><a href="https://www.pexels.com/photo/person-walking-between-green-forest-trees-15286/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels">Pexels</a></strong></div>
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</div></td></tr></tbody></table><br /> </p><p>This is not to scare you, but to serve you as a reminder. Humans are creative beings. Humans like to solve problems, therefore what better problem to solve than “building a better world together, and without conflicts”. This is a reminder that we can do better. As long as there is one person that is willing to do a good deed then there is hope for building better communities.</p><p>There is a saying that goes like this: “for every one (1) negative deed, you have to do five (5) positive ones.” As you can see there is a 5:1 ratio.</p><p>For those individuals reading this blog, we hope that we have inspired you over the years to carry out small, good deeds that can change the conversation, that can change our communities for the better.</p><p>Hence for those groups (small, medium, or big) running any type of digital platform I want to provide you five (5) ideas to create positive change in our world:</p><ol style="text-align: left;"><li>To support at least 1 “good deed” as part of your platform, and as part of your company’s (or teams’) goals and culture</li><li>To have a voice (a set of sponsors/leaders), within your leadership, for awareness of the good deed(s). This is based on honesty, and not for raising the platform’s awareness for profit purposes. This is not for publicity, but for contributing to communities’ with valuable deliverables. This is bigger than your platform and/or company. The support for building a better world for us and our next generation is always the best investment</li><li>To collaborate with like minded people to bring about positive change. There are many organisations that supports good deeds and you are stronger in numbers than as an individual</li><li>To donate. There are many legitimate global organisations out there doing great work, such as RedCross, Ocean Cleanup, World Wildlife (WWF), UNICEF, and many others. There are also many ways to donate locally to hospitals, schools, diversity and inclusion causes, etc.</li><li>To educate our fellow citizens with truthful and fact based information. Do not promote disinformation. You have a moral duty to provide correct information, in order to contribute to the order of things and to help inspire others on delivering <b>positive change</b></li></ol><p><b>In conclusion</b> those of us who manage public platforms have the opportunity to bring about positive change in a world mired with conflicts and only by working together and supporting like minded people can we create a better world for us and our future generation. <br /></p>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-79283396650299307772022-02-27T18:20:00.002-05:002023-10-10T22:22:41.873-04:00Big O notation<p> Big O notation is a mathematical notation used for describing the limiting behaviour of a function. <br /><br />As a developer (programmer), you could use Big O to understand the performance of an algorithm. By using this concept a developer can evaluate a function’s run-time based on the input(s) passed. </p><p>A developer can also use it to compare algorithms' efficiency within the same domain. This comparison can well be for evaluating the performance. The algorithm that yields the lower Big O value is identified as the optimal one. <br /></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj1Y6COqYUt3eELrFXnlACH5E80KEeHb5-osFFuzucxbuUDWO4jrNzDQ-q59peZ2kKhIi_1rLGG7YEx8vWPhGT_tQsb_xv3SD1pmzoN5p6TEA-0cLki0Y0NcjMmdDnKvGDNm4kCS_ZqIj9vcfQw-xMKB1bcUIyz4Uo3P8A6iuwNGVLR4ZFpgRkJNOuC=s5184" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3888" data-original-width="5184" src="https://blogger.googleusercontent.com/img/a/AVvXsEj1Y6COqYUt3eELrFXnlACH5E80KEeHb5-osFFuzucxbuUDWO4jrNzDQ-q59peZ2kKhIi_1rLGG7YEx8vWPhGT_tQsb_xv3SD1pmzoN5p6TEA-0cLki0Y0NcjMmdDnKvGDNm4kCS_ZqIj9vcfQw-xMKB1bcUIyz4Uo3P8A6iuwNGVLR4ZFpgRkJNOuC=s16000" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><div class="level__left">
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</div></td></tr></tbody></table><br /><p>What is the "O" in Big O? “The letter O is used because the growth rate of a function is also referred to as the order of the function” - wikipedia (<a href="https://en.wikipedia.org/wiki/Big_O_notation" target="_blank">https://en.wikipedia.org/wiki/Big_O_notation</a>).</p><p>In the list below you can see the various functions:</p>
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<th>Notation</th>
<th>Name</th>
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<td>O ( 1 )</td>
<td>Constant</td>
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<td>O ( log log n )</td>
<td>Double logarithmic</td>
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<td>O ( log n )</td>
<td>Logarithmic</td>
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<td>O (( log n ) ^c )</td>
<td>Polylogarithmic</td>
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<td>O ( n )</td>
<td>Linear</td>
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<td>O ( n log ∗ n )</td>
<td>n log-star n</td>
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<td>O ( n log n ) = O ( log n ! )</td>
<td>Linearithmic, Loglinear, Quasilinear, or "n log n"</td>
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<td>O ( n ^2 )</td>
<td>Quadratic</td>
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<td>O ( n ^c )</td>
<td>Polynomial or Algebraic</td>
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<td>O ( c ^n )</td>
<td>Exponential</td>
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<td>O ( n ! )</td>
<td>Factorial</td>
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<p>Let us go through four (4) of the functions from the table above. This is to simplify the explanation of the concept, as well as to showcase why the Big O is useful for developers when creating, refactoring, reviewing algorithms.</p><h2 style="text-align: left;">O (1)</h2><p>The <b>constant time</b> is relative to the input is a good place to be when working on your algorithms. <br /><code>function ArrayConsoleWrite(x){ <br /> let arrayOfX = [11,12,13,14]<br /> console.log(arrayOfX[x])<br /> return arrayOfX[x]<br />}</code></p><h2 style="text-align: left;">O (n)</h2><p>In the<b> linear function</b>, time of execution will grow as “n” grows (meaning as many steps it needs to take). <br /></p>
<code>
function DummyWhileLoop(){ <br />
const varx = [11,12,13,14] // length is 4<br /> let x = 2 // valid values are from 0 to 3, which are the positions of the array<br /> while (x < varx.length) {<br /> console.log(varx[x])<br /> x++<br /> }<br />}</code>
<br /><br />In this example the closer x is to the length of the array the faster it will resolve. The worst case will be if every single item of the array requires to get printed. <br /><p></p><h2 style="text-align: left;">O (n^2)</h2><p>In the case of the <b>quadratic function</b>, time grows exponentially. You can see this type of issue in algorithms that have nesting loops, as an example. <br /><br />Another type of problem that can be evaluated with the quadratic function is in the Shortest Path algorithm for solving a maze, in particular if the Dijkstra's Algorithm is applied.</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj3FcxfttwlpLRZGpnGkNUJVp4qWgJp6ib_JBIJuTicMcWtktvz463e57fEN8ppzu5rBuSuIJo23LHdjpjhdsrjmLEom4GDbaPz9HFgQLUpW4VN5JCUyIvbjLXl-3mbuGCstXDCueaIJZdBdqoglmfLW2FzDIUFV1ZZlaJikCa7x-9GJCnkhjTpDAM-=s5704" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="4000" data-original-width="5704" height="280" src="https://blogger.googleusercontent.com/img/a/AVvXsEj3FcxfttwlpLRZGpnGkNUJVp4qWgJp6ib_JBIJuTicMcWtktvz463e57fEN8ppzu5rBuSuIJo23LHdjpjhdsrjmLEom4GDbaPz9HFgQLUpW4VN5JCUyIvbjLXl-3mbuGCstXDCueaIJZdBdqoglmfLW2FzDIUFV1ZZlaJikCa7x-9GJCnkhjTpDAM-=w400-h280" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-c2997099-7fff-e820-cfc5-79e3dd1c82cb" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by</span><a href="https://unsplash.com/@mitchel3uo?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Mitchell Luo</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> on</span><a href="https://unsplash.com/s/photos/maze?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Unsplash</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span></b></td></tr></tbody></table><br /><p> </p><div class="uk-container uk-section-muted"><i><b>Note</b>: For a more detailed explanation of the Shorter Path algorithm go to the links in our reference section at the end of this article.</i></div>
<p></p><h2 style="text-align: left;">O (n!)</h2><p>The <b>factorial function </b>is the one you want to avoid, as it is the indicator of worst performance. The algorithm will go through the permutation, meaning all the possible combinations/paths. <br /><br />For occasions where this path cannot be avoided the distributed computing will come to the rescue. Cloud services can become handy to help out in order to scale accordingly, providing the power needed. <br /><br />An example would be the algorithm for the TSP (Travel Salesman Problem) when solving it by using brute-force search. <br /><br /><br /></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEi0YOY23kaqFueyS5NKGOHlqblLmIPuaCLilClB-S0J-FMf8IsIGJI1PiIYsg4RJfp23thWuhyhU-ps1wsaJ0yGMvj7U-oe8uRsJKTVBO9evnHo2GTH5gerj7LqOXTwNJ6DeDD9gYKXkiE9x47_sfLVMvPlasH43J5Hhigw5RV8AQxSJ7_Bxz-cTiUg=s1920" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1920" height="362" src="https://blogger.googleusercontent.com/img/a/AVvXsEi0YOY23kaqFueyS5NKGOHlqblLmIPuaCLilClB-S0J-FMf8IsIGJI1PiIYsg4RJfp23thWuhyhU-ps1wsaJ0yGMvj7U-oe8uRsJKTVBO9evnHo2GTH5gerj7LqOXTwNJ6DeDD9gYKXkiE9x47_sfLVMvPlasH43J5Hhigw5RV8AQxSJ7_Bxz-cTiUg=w640-h362" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">TSP problem<br /></td></tr></tbody></table><br /><h2 style="text-align: left;">In summary</h2><p>Big O is commonly used in worst case analysis. This means to describe the worst case running time of an algorithm. In contrast, Big Omega is used to describe the best case running time.</p><p> </p><p></p><p></p><hr /> <p></p><h3 style="text-align: left;">References <br /></h3><h3><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"></span></b></h3><ul style="text-align: left;"><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://en.wikipedia.org/wiki/Big_O_notation " target="_blank">Big O notation (Wikipedia)</a> </span></b></li><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://www.hackerearth.com/practice/algorithms/graphs/shortest-path-algorithms/tutorial/" target="_blank">Shortest path algorithms</a> </span></b></li><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://en.wikipedia.org/wiki/Travelling_salesman_problem" target="_blank">Travelling salesman problem (Wikipedia)</a> </span></b></li><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://info.keylimeinteractive.com/why-developers-should-consider-big-o-notation" target="_blank">Why developers should consider big-O</a> </span></b></li><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://developerinsider.co/big-o-notation-explained-with-examples/" target="_blank">Big O Explained with examples</a> </span></b></li><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://www.geeksforgeeks.org/shortest-path-in-a-binary-maze/" target="_blank">Shortest path in a binary maze</a> </span></b></li><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://www.techiedelight.com/find-shortest-path-in-maze/" target="_blank">Find shortest path in a maze</a> </span></b></li><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://www.hackerearth.com/practice/algorithms/graphs/shortest-path-algorithms/tutorial/" target="_blank">Shortest path algorithms</a> </span></b></li><li><b id="docs-internal-guid-5749917c-7fff-d59e-fb72-4049ae594d12" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><a href="https://en.wikipedia.org/wiki/Maze-solving_algorithm" target="_blank">Maze solving algorithm (Wikipedia)</a> </span></b></li></ul>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-83436765920782149112022-02-12T13:44:00.002-05:002022-02-12T19:55:47.082-05:00Apple's App Tracking Transparency sealing Meta's fate <p>If you have been following the recent news on Meta (formerly Facebook) you may have read that Meta recently projected their ad revenue will be cut by a staggering $10 billion in 2022 due to Apple’s new App Tracking Transparency feature (also known as ATT). This has resulted in Meta’s stock to plummet by over 20%. <br /></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhmjlj9kOY5q5UZ-airavACo7FhnO9gP_HBQm4az1t6FjoBi9-PFjWxF1bmmAUAQw6w2Tp4cNdq1DWXIWM_w8qTtjpSnFkvOaC507noj0a-yyLt-U_tn7xa8pcFG1wJzefHTL_Njg6m75NZK2VievbDPBZ91gfJC_sxGhhGcirrDBBd98YIcnVR3dfT=s3840" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2160" data-original-width="3840" src="https://blogger.googleusercontent.com/img/a/AVvXsEhmjlj9kOY5q5UZ-airavACo7FhnO9gP_HBQm4az1t6FjoBi9-PFjWxF1bmmAUAQw6w2Tp4cNdq1DWXIWM_w8qTtjpSnFkvOaC507noj0a-yyLt-U_tn7xa8pcFG1wJzefHTL_Njg6m75NZK2VievbDPBZ91gfJC_sxGhhGcirrDBBd98YIcnVR3dfT=s16000" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-565c8f7c-7fff-75f3-114c-2ffb7953878d" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by</span><a href="https://unsplash.com/@julientromeur?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">julien Tromeur</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> on</span><a href="https://unsplash.com/s/photos/metaverse?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Unsplash</span></a><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;"> </span></b><b>- </b>modified by Beolle<br /><b></b></td></tr></tbody></table><h3 style="text-align: left;">So what is Apple’s ATT and how does it impact ad revenue?</h3>Apple has been releasing multiple privacy features for the last few years. This included <b>Apple’s Mail Privacy Protection and Apple’s App Tracking Transparency</b> feature. You can learn more about <a href="https://blog.beolle.com/2021/10/apples-mail-privacy-protection-and.html" target="_blank">Apple’s Mail Privacy Protection</a> in our earlier post by <a href="https://blog.beolle.com/2021/10/apples-mail-privacy-protection-and.html" target="_blank">clicking here</a>. <div><br /></div><div>Apple’s App Tracking Transparency (ATT) was launched in iOS 14.5 and iPadOS 14.5 where it prompted users to select if they wanted the app to track their activities across other apps on the device. The prompt is displayed when the user opens an app like Facebook or Instagram for the first time on iOS 14.5 or higher. When prompted if user selects not to be tracked then the user’s activities across other apps cannot be tracked thus significantly lowering the efficacy of the ads presented to the user by ad platforms like Meta. This in turn reduces the conversion of the ads resulting in reduced revenue for the ad platform. <br /><br />Given that Meta relies heavily on ad revenues from their portfolio of apps on mobile devices ATT seems to be having a disproportionate impact on Meta and similar social media platforms. Post Meta’s earnings call similar social media platforms like Snapchat, Twitter and Pinterest also saw a significant dent in their stock price.<br /><br />This also exposed the influence of Apple on companies like Meta, Snap, Twitter and Pinterest due to the sheer volume of apple devices on which these companies rely on their advertising revenue. <br /><br />What do you think? How would Meta adapt to these privacy changes in the coming months?<br /><br /><b>References: </b><br /><ul><li><a href="https://developer.apple.com/app-store/user-privacy-and-data-use/" target="_blank">https://developer.apple.com/app-store/user-privacy-and-data-use/</a></li><li><a href="https://ca.finance.yahoo.com/news/how-apple-app-tracking-transparency-works-162225922-220141435.html" target="_blank">https://ca.finance.yahoo.com/news/how-apple-app-tracking-transparency-works-162225922-220141435.html</a> </li><li><a href="https://www.nytimes.com/2022/02/03/technology/apple-privacy-changes-meta.html" target="_blank">https://www.nytimes.com/2022/02/03/technology/apple-privacy-changes-meta.html</a> </li></ul></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-23607118210867025992022-01-22T11:21:00.004-05:002022-01-22T11:21:43.588-05:00Kubernetes benefits<p> Kubernetes (K8s) is an open-source system for automating deployment, scaling, and management of containerized applications.</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhNdvRQyx_uEqhr4zaTZIyO1QU7CVZuDsGhHcze7K8rQ9GFDPLRYKfibcWq-mLxy4VXLCQKUuuDubf0O3CWTPJxjzjg2upUCGou8SsvRvnUpHtA9duR0nMlA0bhQ-pa8c32NJshc-BW26v4LCJBE8gF9Tyy3QEq_2gxTQNWtYaUqpwMd-G1f7Cv5_w4=s1920" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1920" src="https://blogger.googleusercontent.com/img/a/AVvXsEhNdvRQyx_uEqhr4zaTZIyO1QU7CVZuDsGhHcze7K8rQ9GFDPLRYKfibcWq-mLxy4VXLCQKUuuDubf0O3CWTPJxjzjg2upUCGou8SsvRvnUpHtA9duR0nMlA0bhQ-pa8c32NJshc-BW26v4LCJBE8gF9Tyy3QEq_2gxTQNWtYaUqpwMd-G1f7Cv5_w4=s16000" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-a4846bbb-7fff-f6c8-0316-eb63a73d60ca" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by</span><a href="https://www.pexels.com/@kindelmedia?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Kindel Media</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> from</span><a href="https://www.pexels.com/photo/drone-shot-of-white-and-blue-cargo-containers-9716364/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Pexels</span></a> - modified by Beolle<br /></b></td></tr></tbody></table><br /> <p></p><p>You can run Kubernetes using the different cloud services offerings based on your vendor of choice. Here are some of the most popular offerings:<br /></p><p>
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<a target="_blank" href="https://aws.amazon.com/eks/" >
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<img border="0" data-original-height="460" data-original-width="460" height="320" src="https://blogger.googleusercontent.com/img/a/AVvXsEgqyyypOfv8NVcHiumDqlR89x3SaA5r97fufLa8WOpPg0_TYedrO60BfE19IdZLb8jSf2idLoZiwEGfdPy9oy_viCAhRVk2Xh9s96doNRt34xxkXhyq6vmfERrVZO8c1xHzrXJgm0CbId8VAfqrfM8lCkqRc6EDNZNdfmtZ-KDZ4qgyZHJuDxwbcw8_=s320" width="320" alt="amazon-aws-eks" />
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<h3 class="uk-card-title">Amazon AWS</h3>
<p>Amazon Elastic Kubernetes Service (EKS)</p>
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<a target="_blank" href="https://azure.microsoft.com/en-us/services/kubernetes-service/">
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<h3 class="uk-card-title">Microsoft Azure</h3>
<p>Azure Kubernetes Service (AKS)</p>
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<img border="0" data-original-height="460" data-original-width="460" height="320" src="https://blogger.googleusercontent.com/img/a/AVvXsEj4rPtf0QgHYSV3j_EmoLeprrOwV8csdsD0zu9OYtSyWirackdk4IL3cNKKFx381nYJKGjO_Ncc2k35KS-vJylf3qoeMXfQ7Nsec2vxIS4wQ0a6zlOic8JYruqXXHMUhTs7otT61auF2ZlMQLmNmNIpNzhdTizXaFlSZfyVSgQoED1YlqvtTtsi5sXS=s320" width="320" alt="microsoft-azure-aks" />
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<a target="_blank" href="https://cloud.google.com/kubernetes-engine">
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<img border="0" data-original-height="460" data-original-width="460" height="320" src="https://blogger.googleusercontent.com/img/a/AVvXsEiRYJngy4D2wxS1MKv41daLk4RT4fUuU13uIeGLZbwhNv0_ApJyLziJff4NMblD2zkCRmF9qjyyyVn8xk1Eh-fNqhgR8W9coowX4LqZ7xEpbUPNsdQYEtnD1L3y_pUagoK7QHuA_lY6iYC7d5h4pVFg0oMSFGiwOS6XU9VD7GFVknrKkxVW62_1BYa_=s320" width="320" alt="google-cloud-gke" />
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<h3 class="uk-card-title">Google cloud</h3>
<p>Google Kubernetes Engine (GKE)</p>
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<p></p><h2 style="text-align: left;">What are some of the benefits when running Kubernetes using cloud services?</h2><ul style="text-align: left;"><li><b>Security</b>. Security in cloud, pod security, policies to secure applications, and others.</li><li><b>Health checks</b>. The different choices above offer services such as: replacement of unhealthy nodes, auto-repair, and monitoring. </li><li><b>Multiple Zones</b>. For high availability.</li><li><b>Automatic scaling and upgrades</b>.</li><li><b>Compliance</b>. EKS, AKS and GKE complies with SOC, ISO, HIPPA standards and others.<br /></li></ul>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-22176109684595610802021-10-17T10:33:00.004-04:002022-11-19T14:13:23.306-05:00Apple's Mail Privacy Protection and email marketing<p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYzS2t0dQCiqwS0L5qqi2W9__QWEeL1yOz2-zA9Jn6AEd2Yc2K7r_g0msBQeyriXQIIrGevRSbiGhGzgWeKDW3397u6GwzqykydGHhHYzd7knV8tsqZGH1t6Ljeh81klbcD5HMDKXYZQ7FlmcCMXrIKEBJY9thV7at1DKPUVWDSQYmRLKyKG7xXxEN/s5852/pexels-mateusz-dach-1294886.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3698" data-original-width="5852" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYzS2t0dQCiqwS0L5qqi2W9__QWEeL1yOz2-zA9Jn6AEd2Yc2K7r_g0msBQeyriXQIIrGevRSbiGhGzgWeKDW3397u6GwzqykydGHhHYzd7knV8tsqZGH1t6Ljeh81klbcD5HMDKXYZQ7FlmcCMXrIKEBJY9thV7at1DKPUVWDSQYmRLKyKG7xXxEN/s16000/pexels-mateusz-dach-1294886.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><div style="text-align: center;"><span style="background-color: white;"><span face="-apple-system, BlinkMacSystemFont, "segoe ui", roboto, oxygen, cantarell, "helvetica neue", ubuntu, sans-serif" style="color: #1a1a1a; font-size: 16px; text-align: start;">Photo by </span><span face="-apple-system, BlinkMacSystemFont, "segoe ui", roboto, oxygen, cantarell, "helvetica neue", ubuntu, sans-serif" style="box-sizing: border-box; color: #1a1a1a; font-size: 16px; font-weight: 600; margin-bottom: 0px; margin-top: 0px; text-align: start;"><a href="https://www.pexels.com/@mateusz-dach-99805?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="box-sizing: border-box; margin-bottom: 0px; margin-top: 0px; text-decoration-line: none;">Mateusz Dach</a></span><span face="-apple-system, BlinkMacSystemFont, "segoe ui", roboto, oxygen, cantarell, "helvetica neue", ubuntu, sans-serif" style="color: #1a1a1a; font-size: 16px; text-align: start;"> from </span><span face="-apple-system, BlinkMacSystemFont, "segoe ui", roboto, oxygen, cantarell, "helvetica neue", ubuntu, sans-serif" style="box-sizing: border-box; color: #1a1a1a; font-size: 16px; font-weight: 600; margin-bottom: 0px; margin-top: 0px; text-align: start;"><a href="https://www.pexels.com/photo/space-gray-iphone-5s-1294886/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="box-sizing: border-box; margin-bottom: 0px; margin-top: 0px; text-decoration-line: none;">Pexels</a></span></span></div></td></tr></tbody></table><br /><p></p><p></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Emails are ubiquitous in our daily lives. We use emails to communicate with our friends, families, learn about new products, get offers and promotions, etc. Consequently as a marketer email marketing plays a pivotal role in acquiring new customers and nurturing existing customers. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">However I personally have experienced a proliferation of emails during the pandemic. During the chronic lockdowns with the physical stores and restaurants being closed many small businesses have revamped their digital presence often adding email marketing to their repertoire of tools to reach their customers and prospects. I have seen my local shops setting up targeted websites (thanks to companies like Wix, Shopify, etc.) and often allowing visitors to subscribe to their newsletters. Email marketing solutions like Mailchimp and Campaign monitor have allowed these small businesses to quickly add email to their marketing channel with an easy pay as you go model. This has often allowed the small businesses to maintain strong engagement with their customer base even when the physical stores and restaurants were closed.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But there is a downside to this. Our inboxes are getting busier than ever and the competition for our attention is increasing at a tremendous pace. This also means that our privacy related to emails are becoming more important. So it was refreshing to see Apple prioritizing our email privacy in their latest iOS 15 update. Apple is well known in leading the pack in rolling out security features and I strongly think other email client providers will follow suit with similar if not stronger privacy features. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So what is Apple’s Mail Privacy Protection? </span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It is important to understand that the privacy protection is not designed to prevent delivery of relevant content to consumers. Instead it’s meant to give the consumer the ability to control the information he/she wants to share with a business. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Apple’s Mail Privacy Protection is an opt-in feature for iOS, iPadOS and macOS that gives users more control over their inbox and the data shared with the email senders.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As per Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How will it impact the email marketers? </span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The open rates will be skewed. Open rates can no longer be used as an accurate metric for engagement. The open rates will always appear higher than they actually are as Apple will download the invisible pixel regardless of whether the user opens the email or not if Mail Privacy Protection is enabled. </span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Any marketing automation using open rates e.g. A/B will no longer be effective</span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">IP address can no longer be accurately used to identify the geolocation or online activity of the user</span></p></li></ol><div><span style="font-family: Arial;"><span style="white-space: pre-wrap;"><br /></span></span></div><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How should email marketers adapt to accommodate this change?</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Must stop relying on open rates as an engagement metric. Instead must focus on link clicks and relevant conversion metrics that drive business outcomes. This includes the number of users who clicked the links in email to subscribe, purchase, create accounts, etc. </span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Must use links clicks instead of open rates in A/B testing and retargeting workflows. </span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Must stop using geo targeting and optimize delivery time based on IP address. Instead must promote preference centers to get the relevant information like country to better target the audience. </span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Must thoughtfully curate email content to have CTA to drive higher engagement. Example, have a relevant blurb at the top of the email highlighting the content and accompanied with a CTA to drive click throughs. </span></p></li></ol><div><span style="font-family: Arial;"><span style="white-space: pre-wrap;"><br /></span></span></div><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In conclusion privacy is becoming more and more important to the users and companies are adopting features to allow users select the data they are comfortable sharing with the companies. This can be disruptive for the marketers at the beginning however it provides a great opportunity for the marketers to better target the users by getting their explicit consent and information to better personalize the marketing messaging. This also provides the marketer the opportunity to focus more on the conversion metrics based on the user journey rather than vanity metrics like open rate as it better reflects the business outcomes from the marketing activities. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><hr /><h4 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><b>References:</b> </span></h4><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><a href="https://www.litmus.com/blog/apple-mail-privacy-protection-for-marketers/" style="text-decoration: none;"><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">https://www.litmus.com/blog/apple-mail-privacy-protection-for-marketers/</span></a></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><span id="docs-internal-guid-4bde29fd-7fff-ae2a-7c56-9c5c7b187360"><a href="https://www.campaignmonitor.com/resources/guides/apple-mail-privacy-protection-guide/" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;">https://www.campaignmonitor.com/resources/guides/apple-mail-privacy-protection-guide/</span></a><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"> </span></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><span id="docs-internal-guid-6a542d10-7fff-d6a5-4ace-2aadac6f9e04"><a href="https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;">https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/</span></a></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"><span id="docs-internal-guid-0a31363a-7fff-fd22-ca70-a76bad49155a"><a href="https://www.gale.agency/blog-posts/ios-15-and-the-future-of-email" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;">https://www.gale.agency/blog-posts/ios-15-and-the-future-of-email</span></a></span></span></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-29529471869327764962021-10-05T20:52:00.001-04:002023-10-10T22:17:20.623-04:00 AWS Amplify as low-code for infrastructure<p>Low-code development platforms are dominating many conversations lately. Many believe that low-code development platforms will account for millions of USD in revenue in the next five (5) years. An article by Forbes highlights that “<i>it will account for more than <b>65%</b> of application development activity by 2024</i>”. Some believe it will be the answer to all their development needs.</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgovKyumBisSHMTeeYydK4BxZRr2PpbQPUfj2tQf1jFrT2OI0NgLMrNhjiUqS1IyERPhS5rQAwCtIhPaFB8JEPaByouxnan3H2qTTOkMRnMjFU74wAzfnkV6JcWmLbNFHhWwEkTidb9lcw/s2048/pexels-tima-miroshnichenko-5380664.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1365" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgovKyumBisSHMTeeYydK4BxZRr2PpbQPUfj2tQf1jFrT2OI0NgLMrNhjiUqS1IyERPhS5rQAwCtIhPaFB8JEPaByouxnan3H2qTTOkMRnMjFU74wAzfnkV6JcWmLbNFHhWwEkTidb9lcw/s16000/pexels-tima-miroshnichenko-5380664.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><div class="level__left">
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<div class="js-copy-attribute-content photo-page__adp-cta__container__attribution">Photo by <b><a href="https://www.pexels.com/@tima-miroshnichenko?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels">Tima Miroshnichenko</a></b> from <b><a href="https://www.pexels.com/photo/close-up-view-of-system-hacking-in-a-monitor-5380664/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels">Pexels</a></b></div>
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</div></td></tr></tbody></table><br /> But low-code is not a new concept. The difference now is that its audience has amplified. For developers (or even advanced users) who have been in the Microsoft ecosystem for a while have already experienced the assembly of software solutions with little effort using tools such as Microsoft Excel, Access, Visual Studio (assembling forms) and others.<p></p><p>Putting Microsoft aside, and prior to this “low-code revolution” which has reached high altitude in the last couple of years, there have been many online veterans which allow a user to assemble simple to medium complexity applications in different areas:</p><ul style="text-align: left;"><li>Marketing automation with low to no code</li><li>Websites</li><li>Database management</li><li>AI</li><li>Work management</li><li>e-commerce</li><li>Others</li></ul>
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<div class="uk-card-badge uk-label">- Microsoft, Mendix, Salesforce, Wix -</div>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2qDpuoMUVu3QLkdY4I5EkshxgINecz9ARxTCfSryjsgP6P4QU1ipN72GQT9oqiaXj7BJMTerd3yyXL2mXdRUv0Y1gii-1T95xWOKA6-EeegbS6tXzi5ZklQXby9-afNycPiEThbe_Llk/s1000/low-code-multiple-vendors-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="576" data-original-width="1000" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2qDpuoMUVu3QLkdY4I5EkshxgINecz9ARxTCfSryjsgP6P4QU1ipN72GQT9oqiaXj7BJMTerd3yyXL2mXdRUv0Y1gii-1T95xWOKA6-EeegbS6tXzi5ZklQXby9-afNycPiEThbe_Llk/s320/low-code-multiple-vendors-1.png" width="320" /></a></div>
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<div class="uk-card-badge uk-label">- Zoho, outsystems, Stripe, Shopify -</div>
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<p></p><h3 style="text-align: left;">Before we go any further with this article let us answer the question of <u>what is a low-code/no-code platform?</u><b> </b></h3><p><b>Low-code/no-code is </b>a platform that provides non-technical, and technical users the tools to develop applications that are operational (at least at a “vanilla state”), or require additional coding for specific elements, with less effort (and knowledge) that is needed for the traditional way of producing code. The LCDP (Low Code Development Platforms) creates applications using a graphical interface, which the consumer uses for assembling the desired functionalities.</p><h3 style="text-align: left;">The focus of this article <br /></h3><p>In this article I will focus on one of my own experiences under the low-code umbrella where I leveraged cloud computing services. I chose Amazon AWS services in the space of “code as infrastructure”. The three (3) items I would like to highlight before we start:<br /></p><p></p><ol style="text-align: left;"><li>This falls into the low-code end that requires expertise</li><li>We are focusing on “code as infrastructure”, with fewer lines of code possible. This is to accelerate and facilitate the DevOps for some app use cases</li><li>If you are looking for the no code/low code solutioning, similar to Microsoft PowerApps from Amazon AWS then I suggest to look at <a href="https://www.honeycode.aws/" target="_blank">Amazon HoneyCode</a></li></ol><p><u>The problem statement</u> in our hands was to build a webapp (mobile first) as a gift to our colleagues. The pandemic has brought many challenges around the globe and we wanted to let our team members abroad know that we were here for them. Without going into details, the solution was inspired by the #virtualhug movement. As we continued working on our concept, we landed on the following paragraph that defined the app: “A virtual hug a day, keeps the sorrow away! Just the act of imagining that you are hugging someone can make you feel positive, empathetic and less stressed.” </p><p><u>The premise</u> was to deliver this webapp in seven (7) days, easy to deploy, but without spending too much time on setting the deployment architecture. There was no Content Management System (CMS) system in place, but it should be quick and easy to make content updates. Those updates should reflect on production relatively quickly for our audience to view on the webapp.<br /><br />We had a core team of three (3) people for this delivery: </p><ol style="text-align: left;"><li>A project manager (PM) for coordination</li><li>A designer, to help me in bringing the concept into the webapp Minimum Viable Product (MVP)</li><li>Me as the sponsor and developer</li></ol><p>As I said before, I needed to reduce efforts on the development and the deployment. Therefore I turned to Amazon AWS for a "serverless" approach, and with the hope to find my answers for an easy deployment process.</p><p>The stack that we ended up using was:</p><ul style="text-align: left;"><li>NuxtJS</li><li>AWS S3</li><li><b>AWS Amplify</b></li><li>AWS CloudFormation</li><li>Microsoft Visual Code as the editor</li></ul><p><b>The hero of this article is AWS Amplify</b>, which took care of many lines of code, which without a tool like this, I would have had to write in order to set up “code as infrastructure” and host the webapp.</p>
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<b>Note:</b> This is not a blog for teaching AWS Amplify and Cloudformation. If you are looking for that then I would recommend the <b>ThemePark course provided by Amazon AWS</b>: <a href="https://www.eventbox.dev/published/lesson/innovator-island/0-introduction/1-overview.html" target="_blank">https://www.eventbox.dev/published/lesson/innovator-island/0-introduction/1-overview.html </a></p>
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<h3 style="text-align: left;">Checkpoint... <br /></h3><p>If you have reached this point of the article then you might be thinking “this looks advanced, where is the low-code in this stack!?”. I want to remind you that this article is focusing on the DevOps aspect. I hope things are a bit clearer as you read the next few paragraphs.</p><h3 style="text-align: left;">What is AWS Amplify?</h3><p>Based on Amazon AWS definition: “AWS Amplify is a set of tools and services that can be used together or on their own, to help front-end web and mobile developers build scalable full stack applications, powered by AWS. With Amplify, you can configure app backends and connect your apps in minutes, deploy static web apps in a few clicks, and easily manage app content outside the AWS console. Amplify supports popular web frameworks including JavaScript, React, Angular, Vue, Next.js, and mobile platforms including Android, iOS, React Native, Ionic, Flutter.”<br /></p><h3 style="text-align: left;">How did we leverage AWS Amplify for the deployment, in a low-code approach?</h3><p>I followed the vanilla commands after creating the required AWS Role using the <u>AWS Management Console</u>, and installing the <u>AWS Amplify-CLI</u> on my laptop, where my project resided. With it I was able to have within minutes:</p><ol style="text-align: left;"><li>Continuous Integration/Continuous Deployment (CI/CD) pipeline</li><li>CI/CD connected to my code repository, which is on Bitbucket (outside of AWS)</li><li>Hosting the app in an UAT environment leveraging the AWS S3 bucket</li><li>The CloudFormation which is used for the “code as infrastructure” for the provisioning</li></ol><p>The provisioning, and the many scripts, and the integrations, were all made with just a few command line prompts removing hours of me putting together this code pipeline.</p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmKwuZZ_MCm-1WvgTuWti3rn-THaY953Nk-tK5egmRjRnDsL3lik6YR4gncGLy4cKSKnyDAlPgoblMY3zPxmY2soul2EP3-vmLsZolYA-zui7yhy9R3bB1i2W2d4Xk0F5Hato2v_kQML4/s2046/amplify-ci-cd.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1054" data-original-width="2046" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmKwuZZ_MCm-1WvgTuWti3rn-THaY953Nk-tK5egmRjRnDsL3lik6YR4gncGLy4cKSKnyDAlPgoblMY3zPxmY2soul2EP3-vmLsZolYA-zui7yhy9R3bB1i2W2d4Xk0F5Hato2v_kQML4/s16000/amplify-ci-cd.png" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuKBy1Lk-3FeEVdRmYiGWnkfCNQCBRzVxrBFoh6Xoqwzu6Qal3OF3jrBqNwNgl_MFM3jilix3Ve7REq_x6ELLGv8kvbCHkWb-33uaoGsVOs-xI1CZ3fYCl2V7C1hl4qhgzOMge3RGA34E/s2130/cloudformation-generated-amplify.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="519" data-original-width="2130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuKBy1Lk-3FeEVdRmYiGWnkfCNQCBRzVxrBFoh6Xoqwzu6Qal3OF3jrBqNwNgl_MFM3jilix3Ve7REq_x6ELLGv8kvbCHkWb-33uaoGsVOs-xI1CZ3fYCl2V7C1hl4qhgzOMge3RGA34E/s16000/cloudformation-generated-amplify.png" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_1vF1Q2K4NM8CREYMBXKU7RdTeCzh4BklVxrJBQBzSFFuE24AYdbgvgvbJufzNaw7Ftakn7r9Ky2UUBbDULOY3UVK90qMOYFJOy3tH6GJ5sEYTCx0PxEMNPOkES0gaHWuHY3u8QjrE4Q/s2048/cloudformation-generated-amplify-1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1069" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_1vF1Q2K4NM8CREYMBXKU7RdTeCzh4BklVxrJBQBzSFFuE24AYdbgvgvbJufzNaw7Ftakn7r9Ky2UUBbDULOY3UVK90qMOYFJOy3tH6GJ5sEYTCx0PxEMNPOkES0gaHWuHY3u8QjrE4Q/s16000/cloudformation-generated-amplify-1.png" /></a></div><br /> Finally, it was great to see that we exceeded our expectations as we were able to successfully deploy the webapp to production two (2) days earlier, shrinking our timeline from seven (7) to five (5) days.<br /><br /><p></p><hr /><p></p>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-91945229243073593202021-09-02T17:41:00.011-04:002021-09-03T10:57:14.645-04:00DevOps as key recipe for businesses during and post pandemic<p>When you are thinking of “orchestrating your digital transformation” you need to have, as part of your repertoire, the DevOps practice, and when it is done properly, your delivery cycle will become a “well played symphony”.</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ_98UzmY_CAINXv0N9aTPTTOYVIyem-MEyTvluvUexvy9-BAvm9Wy2_-FpzBU_ArDhR7dMiuZPTcBHptFmCnUQ5P8tdIKaKQqnW0YjfKABr8awRtoEbMFzdNcr4sw9GA0jAHUGZHtgyQ/s2048/pexels-tom-fisk-3714727.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1366" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ_98UzmY_CAINXv0N9aTPTTOYVIyem-MEyTvluvUexvy9-BAvm9Wy2_-FpzBU_ArDhR7dMiuZPTcBHptFmCnUQ5P8tdIKaKQqnW0YjfKABr8awRtoEbMFzdNcr4sw9GA0jAHUGZHtgyQ/s16000/pexels-tom-fisk-3714727.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><div class="level__left">
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</div></td></tr></tbody></table><p></p><h2 style="text-align: left;">First: What is DevOps?</h2><p>DevOps, as defined in Scaled Agile framework, “DevOps is a mindset, a culture, and a set of technical practices. It provides communication, integration, automation, and close cooperation among all the people needed to plan, develop, test, deploy, release, and maintain a Solution.”</p><p>DevOps is the combination of development and operations. Since its inception it has provided a collaborative approach supporting work distribution where multiple groups work together for the delivery.</p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUU1rW6Fdal2q0FIpa2Z3gCfp3PxIXLIsKpwZ4bSkYjJaY25MpBTo0AQ8X7KHXNE33mBHDcgOlHEyxqrkHujQ2Uj4l3vYkFhAtVPrAhAcNG351XrcJ2Tv7q2OrXBVaB9bVqyzMDDmJFcA/s630/devops2.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="284" data-original-width="630" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUU1rW6Fdal2q0FIpa2Z3gCfp3PxIXLIsKpwZ4bSkYjJaY25MpBTo0AQ8X7KHXNE33mBHDcgOlHEyxqrkHujQ2Uj4l3vYkFhAtVPrAhAcNG351XrcJ2Tv7q2OrXBVaB9bVqyzMDDmJFcA/s16000/devops2.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo by <a href="(https://www.logicworks.com/blog/2019/11/stop-arguing-about-devops-tools/" target="_blank">logicwork</a><br /></td></tr></tbody></table><br /> <p></p><p>The DevOps cycle consist of six (6) phases which combine with Agile frameworks, contributes to exploration, continuous integration, continuous deployment and release on demand. The phases are:<br /></p><ul style="text-align: left;"><li>Plan, </li><li>Build, </li><li>Continuously integrate and deploy (CI/CD), </li><li>Monitor, </li><li>Operate, and </li><li>Respond to continuous feedback.</li></ul><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIV4cZiPp5URWPZTR3iEkLkP2V6kxgH_bp6Q7bXhxXF3i33-cB_tmKCjsuVP0obvaXZW9zBjoQ6yfSfjYrkgfoI34RZN8Frps7KVVD0VLfKdgmVemTJ5aNwWwFFoii4pFFVEItCukK6SI/s541/delivery-pipeline-scaled-Agile.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="541" data-original-width="536" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIV4cZiPp5URWPZTR3iEkLkP2V6kxgH_bp6Q7bXhxXF3i33-cB_tmKCjsuVP0obvaXZW9zBjoQ6yfSfjYrkgfoI34RZN8Frps7KVVD0VLfKdgmVemTJ5aNwWwFFoii4pFFVEItCukK6SI/w396-h400/delivery-pipeline-scaled-Agile.png" width="396" /></a></div><br /> <p></p><h2 style="text-align: left;">DevOps and the pandemic</h2><p>The Covid-19 era has dramatically impacted the workforce due to working remotely, which is no longer just convenient (or a perk), but rather the path that was needed for keeping companies operational. Two (2) years later, with the year 2022 knocking at our doors, working remotely has become a way of life because of the benefits it provides to companies, as well as their employees. Majority of the employees are experiencing additional flexibility as a result of the fully remote or the hybrid office model. <br /><br />DevOps provides the agility, consistency, and flexibility for companies to continue delivering on software enhancements, bug fixes, upgrades, and others to keep their operations going. It does that while allowing remote collaboration between the different teams that contribute to the development cycle, bending the boundaries of geo-location and time-zones. <br /><br />Those companies that have a well established DevOps process, with qualified engineers have an edge over others. This is because having technical skills are no longer enough. You need engineers with the proper balance of soft and tech skills to navigate the business and technical conversations. Engineers must clearly communicate the “value”, as well as to effectively explain the delivery plan, and the challenges (if any) that comes with it. <br /><br />There is a shortage of this “talent” in these "COVID-19 era", where companies (and society in general) are susceptible, still after two (~2) years, to its impact; forcing everyone to an accelerated digital transformation that has surprised many in the areas of culture, people, capabilities, and processes. But the good news is that it provides a good opportunity for many to up-their-skills, allowing them to become those types of leaders and managers that contribute to better outcomes for the company's processes and product/services delivery via the <b>DevOps and DevSecOps</b>.</p><p></p><div class="uk-card uk-card-default uk-grid-collapse uk-child-width-1-2@s uk-margin" uk-grid="">
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<p class="uk-margin-small-bottom custom">…These findings are echoed in the recent DevOps Institute Upskilling 2020: Enterprise DevOps Skills Report. Based on 1,300 respondents, this survey found more than 50% of enterprises are challenged managing the people and the processes that make DevOps possible. Most respondents (61%) also said interpersonal skills are crucial.</p>
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DevOps.com > <cite><a href="https://devops.com/need-for-increased-training-strained-budgets-strain-enterprise-it-teams/" target="_blank">Digital Transformation Efforts Hindered by Lack of Upskilling</a></cite>
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<p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/Xrgk023l4lI" width="320" youtube-src-id="Xrgk023l4lI"></iframe> </div><div class="separator" style="clear: both; text-align: center;">By SimpliLearn <br /></div><br /><p><br /></p><h2 style="text-align: left;">Final remarks</h2><p>Building Webapps or mobile apps, OS features, front-office or back-office systems have moved from On-premise and long periods of time between deployments to cloud-based with monthly, weekly or even daily deployments, leveraging continuous delivery tactics such as “dark launches” and “feature toggles”.<br /></p><p>Agile frameworks and DevOps are here to help you with your company's culture shift and the efficiencies of its operations by providing consistency and keeping security in mind, allowing your business to stay competitive in a demanding market. It does not matter if you are a startup, or a well-established company (and a well-known brand), the need for constant improvement, learning and innovation is evergreen/ever-present. If you are late to board that train you will eventually be left behind. <br /> </p><p><br /></p><hr /><h3 style="text-align: left;">Reference</h3><ul style="text-align: left;"><li><a href="https://www.scaledagileframework.com/devops/" target="_blank">Scaled Agile Framework - DevOps</a> </li><li><a href="https://www.atlassian.com/devops?utm_source=pocket_mylist" target="_blank">Atlassian - DevOps</a> </li><li><a href="https://devops.com/digital-transformation-efforts-hindered-by-lack-of-upskilling/" target="_blank">DevOps</a> <br /></li></ul>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-25436516088353982022021-08-07T14:31:00.001-04:002021-08-07T14:31:36.789-04:00Covid-19 as an accelerator for Digital Transformation<p> The pandemic has changed how companies operate and deliver their services to their consumers. It is undeniable that companies that had experimentation as part of their “corporate DNA” reported better growth during the pandemic. </p><p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxzLYdtc9GEPCHffVRuxcIccBATTNWIJG36Jzdt2ddvPSihh0uc4l1l4ZdJ6BNfwdbd31OpzeCOrKGFxchEsEFZK8PU_TUCBr78nJlC45JoljzXXKzsjCJ52aldlnAi0lzdIXv8adheGQ/s2048/pexels-chris-peeters-12838.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1276" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxzLYdtc9GEPCHffVRuxcIccBATTNWIJG36Jzdt2ddvPSihh0uc4l1l4ZdJ6BNfwdbd31OpzeCOrKGFxchEsEFZK8PU_TUCBr78nJlC45JoljzXXKzsjCJ52aldlnAi0lzdIXv8adheGQ/s16000/pexels-chris-peeters-12838.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b id="docs-internal-guid-1b34de48-7fff-4aa3-e6c8-99c7cff2e1db" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;">Photo by</span><a href="https://www.pexels.com/@krizz59?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: blue; font-family: Arial; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Chris Peeters</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> from</span><a href="https://www.pexels.com/photo/man-riding-bicycle-12838/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre;"> </span><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: blue; font-family: Arial; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre;">Pexels</span></a></b></td></tr></tbody></table><br /> <p></p><p>Let’s face it, the change created by the pandemic is here to stay. Therefore, this need of “relentless improvement” will continue to apply to this present. The combination of the safety measures and the vaccination rollouts has given us the opportunity to regain some normality, or what many are calling the “new normal”. This defines how we are operating now, and will form the base of how we will operate in the coming future. The ones that were quicker to adapt during this era of crisis had a competitive advantage over others that were more conservative in nature.</p><p>It is not surprising that a <a href="https://cloud.google.com/blog/topics/research/new-research-covid-19s-surprising-acceleration-of-it-digital-transformation" target="_blank">Google survey</a> (<b>Note</b>: we will reference this survey throughout this article) highlights that “<i>organizations at different levels of digital maturity were impacted by the global pandemic. For example, digitally conservative organizations were more likely than their digitally forward peers to have cancelled or delayed three (3) or more IT initiatives (16% vs. 8%)</i>”. Also, no surprise that in the same report it outlines that “<i>32% of respondents said that data analytics and intelligence initiatives were either introduced or accelerated in 2020 because of COVID</i>”. The survey also shares that “<i>44% of digitally forward organizations are currently using data analytics and AI/ML technologies, while only 24% of digitally conservative companies are doing so</i>.”</p><p>There is so much to learn during these times of crisis. You need to see challenges as opportunities and move at a faster pace. A great example of innovative and creative "solutioning" can be found in the so-called “3rd world countries” that have very limited resources. You’ll find some of the most creative minds in these countries that when provided with an opportunity to solve a problem, have achieved greatness.</p><p>It is worth mentioning that success for companies, especially during a period of “challenging times” will depend on various factors that leadership is responsible for driving forward. Two (2) of those are:</p><ul style="text-align: left;"><li>Communication</li><li>Culture</li></ul><h3 style="text-align: left;">Communication</h3><p style="text-align: left;"> Communicating the message with transparency will support the trust factor. The faster the conditions are changing, the more you need to communicate, not only within the company (to your employees), but externally as well.</p><p style="text-align: left;">You can find a good example of that in the interview of <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-21st-century-corporation-a-conversation-with-brian-chesky-of-airbnb?cid=podcast-eml-alt-mip-mck&hctky=10037268&hdpid=6274249c-5a42-4954-8020-8bca64f3f621&hlkid=0eb15a1ec39f414c87d0a8b04824abcf&utm_source=pocket_mylist" target="_blank">Brian Chesky of Airbnb by Mckinsey </a>where he speaks his mind about many things, including the importance of communication. This is well demonstrated in the letter sent by the Airbnb leadership at the time the company had the challenges when they had to let employees go due to the impact of the pandemic on the lodging industry. This was again demonstrated when they put together the “founder’s letter”. (<b>note</b>: If you want to know more, please follow the link to the article which you can find in this paragraph, and in our references at the end of this article.) </p><h3 style="text-align: left;">Culture</h3><p style="text-align: left;"> There is a dependency between how quickly your business can adapt based on the culture in your company.</p><p style="text-align: left;">Let’s approach this from a customer-centric perspective. From that lens, the need and the pace will be driven by the consumer. Hence, the leadership will set the example for others in the organization to follow, by executing on the culture’s principles with the purpose of embracing change and adapt at the pace dictated by the consumer in order to satisfy their needs (and provide the value-added). This will allow the organization to re-invent itself, and to innovate. Those organizations that are unwilling to change, staying at the extreme side of conservatism, are at risk of being pushed out of the market.<br />The Google survey says that in healthcare 37% said “<i>that their internal process and governance structures are impeding additional innovation</i>”. It also indicates that in the Financial Services, 39% “<i>says they want to either create a new strategy or accelerate their existing strategy for disaster recovery and business continuity</i>”.</p><p style="text-align: left;">Just to close this section on the importance of culture, I would like to highlight <a href="https://www.forbes.com/sites/davidarmano/2020/09/09/covid-19-will-be-remembered-as-the-great-accelerator-of-digital-transformation/?sh=5f9f8b113cb2&utm_source=pocket_mylist" target="_blank">Forbes’ article</a> that says “<i>While many business leaders think the starting point to digital transformation is technology – it is actually culture that remains more foundational</i>”. A similar phrase can be seen in the <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever?utm_source=pocket_mylist" target="_blank">Mckinsey article</a> which calls it as: “<i>we know that at leading companies, digital and corporate strategies are one and the same</i>”.</p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi3iR4U-_wBXycaybLyKj1z86ZJ66MQ1Cnz-Ka0-zXC3T9Sa93n2ICsLXoEPOCyg9-sDy9TPgR1840HZCnZEO-X0ZCe9j2S3FVYyS3kZ0fCXucbJlyr_wNAlI-wflm5JhMKuECxa8O41w/s1012/mckinsey-stats-survey.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="1012" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi3iR4U-_wBXycaybLyKj1z86ZJ66MQ1Cnz-Ka0-zXC3T9Sa93n2ICsLXoEPOCyg9-sDy9TPgR1840HZCnZEO-X0ZCe9j2S3FVYyS3kZ0fCXucbJlyr_wNAlI-wflm5JhMKuECxa8O41w/s16000/mckinsey-stats-survey.png" /></a></div><br /><p></p><p style="text-align: left;">Without any doubt the leading companies are aligning their digital and corporate strategies close to each other, and the line between them is becoming really blurry.</p><p style="text-align: left;">
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<p class="uk-margin-small-bottom" style="font-size: 0.7em;">39% of respondents in Retail said they want either create a new strategy or accelerate their existing strategy for disaster recovery and business continuity” and “33% said security risks and concerns are top pain, while 49% said they want the ability to use cloud services but control any access to data.</p>
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Google survey: <cite><a href="https://cloud.google.com/blog/topics/research/new-research-covid-19s-surprising-acceleration-of-it-digital-transformation" target="_blank">how COVID-19 changed the nature of IT</a></cite>
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<p></p><h3 style="text-align: left;">Final remarks</h3><p style="text-align: left;"><b> </b>There is no doubt about how this pandemic crisis has impacted all industries and how we operate in the new reality. Remote working, and remote learning, two (2) of the biggest manifestations became important enablers during COVID-19 (before they were rarely part of the corporate priorities), allowing businesses and continuous learning to move forward. Digital transformation has become more relevant, and companies have a mandate to shift to be able to survive the competitive market and its forward-thinking consumers.</p><p style="text-align: left;">With the acceleration of digital transformation, a higher demand (with higher quality) on cloud services, and the security around them to guarantee high tolerance, availability and the security of the data, have become more important than ever during the pandemic. </p><p style="text-align: left;">The crisis has removed the barriers that before many business leaders used to focus on reducing cost, removing the priorities for experimenting on new technologies and avoiding enhancing their processes for leaner ways and exercising a healthy challenge to the “status quo”.</p><p style="text-align: left;">Finally, let us all agree that there is no transformation if it cannot be sustained. Sustainability is front and center. You can only maintain success if there is a future, and without a place to call home, without resources, without ecosystems (and everything that goes in it), there is nothing to look after or work for. It is encouraging to see the acknowledgement in Google's survey responses that indicates that <i>“two-third of organizations have already put sustainability targets in place and another 29% plan to implement them.</i>”<br /> <br />But some will argue that this is not enough. If there is one thing we must learn from this COVID-19 pandemic, it is that we do not need to wait in order to transform. There is much we can do in preparation for the crisis. Climate issues are already among us, we have been seeing the effects for many years now. It is imperative for us to act now, avoiding that “point of no return”, it is imperative for the companies to live by the “values” of the “culture” they advertise, and to keep innovating so we can be not only ready, but able to prevent future climate issues and/or future global pandemics. </p><p style="text-align: left;"></p>
<hr/><p style="text-align: left;"></p><h3 style="text-align: left;">Reference</h3><ul style="text-align: left;"><li>Google > <a href="https://cloud.google.com/blog/topics/research/new-research-covid-19s-surprising-acceleration-of-it-digital-transformation" target="_blank">New Research on how COVID-19 change the nature of IT</a></li><li>Forbes > <a href="https://www.forbes.com/sites/davidarmano/2020/09/09/covid-19-will-be-remembered-as-the-great-accelerator-of-digital-transformation/?sh=5f9f8b113cb2&utm_source=pocket_mylist" target="_blank">COVID-19 Will Be Remembered As The ‘Great Accelerator’ Of Digital Transformation</a></li><li>Mckinsey & Company > <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-21st-century-corporation-a-conversation-with-brian-chesky-of-airbnb?cid=podcast-eml-alt-mip-mck&hctky=10037268&hdpid=6274249c-5a42-4954-8020-8bca64f3f621&hlkid=0eb15a1ec39f414c87d0a8b04824abcf&utm_source=pocket_mylist" target="_blank">How COVID-19 has pushed companies over the technology tipping point and transformed business forever </a> </li><li>Mckinsey & Company > <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-21st-century-corporation-a-conversation-with-brian-chesky-of-airbnb?cid=podcast-eml-alt-mip-mck&hctky=10037268&hdpid=6274249c-5a42-4954-8020-8bca64f3f621&hlkid=0eb15a1ec39f414c87d0a8b04824abcf&utm_source=pocket_mylist" target="_blank">The 21st-century corporation: A conversation with Brian Chesky of Airbnb</a></li></ul><p style="text-align: left;"><br /></p>Carlos A.http://www.blogger.com/profile/11886221786231670515noreply@blogger.comtag:blogger.com,1999:blog-86160246437180645.post-54794352679412502822021-06-19T20:49:00.003-04:002021-06-27T10:42:23.284-04:00Blue Ocean Strategy in the new reality<span id="docs-internal-guid-94f8d0dc-7fff-7d99-be64-2406c03ecc8d"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6t1kQPK4YztJ36CISpwHb3COmSx2mnjxiWqcRuHh-xENwmU16-yKSOiC6GPKIX_f653A8K8u-D4oJqqcrEo0KHY3pYJkuhcm2Et8IKDH3dh7Dd04Wo8yxXfYI1SvPbF4UHEyLQlNJ-Ek/s2048/pexels-kammeran-gonzalezkeola-7925914.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1365" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6t1kQPK4YztJ36CISpwHb3COmSx2mnjxiWqcRuHh-xENwmU16-yKSOiC6GPKIX_f653A8K8u-D4oJqqcrEo0KHY3pYJkuhcm2Et8IKDH3dh7Dd04Wo8yxXfYI1SvPbF4UHEyLQlNJ-Ek/s16000/pexels-kammeran-gonzalezkeola-7925914.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><div class="level__left">
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</div></td></tr></tbody></table><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Since the COVID lockdown started over a year ago I have seen many restaurants in my neighborhood go through transformations - many became available in the top three delivery service: Ubereats, Doordash and Skipthedishes while the rest transformed to support pick up service and patio dining. However, among all of them, one of my favorite Indian restaurants impressed me the most. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The restaurant initially became available via the delivery services just after the lockdown in early 2020. I first ordered from the restaurant via Ubereats. In the delivery the restaurant included a pamphlet encouraging me to order from them directly on their website with an initial enticing offer. I ordered immediately after a few days from their website. I was guided to create an account and subscribe to their newsletter in the process. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The delivery for the order was on time and the food as always was delicious and of high quality. In a few days I received a questionnaire to provide feedback on the order which I duly obliged as I wanted to encourage them for their amazing service and quality of food. Soon I started receiving personalized newsletters from the restaurant with exciting new menu items, recommendations and even surveys for future dishes I would like to see in their menu. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Soon I found myself ordering food from them every other week, always trying the new items in their menu and thus becoming a loyal customer. I also noticed that they always added an additional item, sometimes a small appetizer or a dessert in my order to show appreciation of my loyalty. This further impressed me and when it came for me to choose a delivery from an Indian restaurant I knew intuitively which one to pick. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">It quickly dawned on me that my favorite Indian restaurant intentionally, or unintentionally, was applying the </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Blue Ocean Strategy</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> to create its own market space. In this article I’ll describe the Blue Ocean Strategy along with its three (3) core concepts: </span></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The concept of value innovation which is the cornerstone of Blue Ocean Strategy </span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The four action framework which can be used to discover the value innovation</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The popular strategy canvas which can be used to understand the current state and the future prospect </span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Blue Ocean Strategy </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The Blue Ocean Strategy is a set framework and analytical tools developed by W. Chan Kim and Renée Mauborgne to enable organizations to pursue and capture uncontested market space. They coined the terms </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">red ocean</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> and</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> blue ocean</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Red Ocean</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> represents the known market space, e.g. the market in which all the Indian restaurants in my neighborhood operate. They all serve similar menu items and compete with each other for the customers. The Red Ocean has cutthroat competition which can turn the ocean bloody “red” and hence the “red” ocean. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Blue Ocean</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> on the other hand represents the new market space where there is no competition. E.g. the market in which my favorite Indian restaurant is operating, they created their own reliable delivery service, ecommerce platform for placing orders, newsletters to engage customers and minimized their menu to keep it fresh and relevant. By operating in uncontested market space my favorite restaurant is able to drive value for both customers and themselves. This is reflected in the fact that since my first order I haven’t received a single discount offer however I still continue to order from them because of the value or quality and service they provide. This is referred to value innovation by the authors of the strategy. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Value innovation </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Value innovation is identified as the cornerstone of the Blue Ocean Strategy. For me, this is a mindset shift where it’s essential to anchor innovation with value for buyers and the organization. In the restaurant example the restaurant innovated how they operate however the innovation was focused to increase the value for the customer by providing great service, great quality food and engagement. This allowed the restaurant to differentiate in a competitive market and gain loyal, returning customers. The authors developed the</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Four Action Framework</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> to identify the competing factors to drive customer value by posing four key questions. </span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-6d6ebc63-7fff-1255-6dd8-a8cfcf13472c"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Four Actions Framework </span></span></span></div><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;"><br /></span></span></span></div><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-4867fb66-7fff-a6ea-f9c1-6ce6400cc44f"><div align="left" dir="ltr" style="margin-left: 0pt;"><table style="border-collapse: collapse; border: medium none;"><colgroup><col width="96"></col><col width="274"></col><col width="231"></col></colgroup><tbody><tr style="height: 0pt;"><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Action</b></span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Question</b></span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><b>Restaurant example</b></span></p></td></tr><tr style="height: 0pt;"><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Eliminate</span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Which factors that the industry has long competed on should be eliminated?</span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Menu items, daily specials</span></p></td></tr><tr style="height: 0pt;"><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Raise</span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Which factors should be raised well above the industry’s standard?</span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Customer engagement, customer satisfaction</span></p></td></tr><tr style="height: 0pt;"><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Create</span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Which factors should be created that the industry has never offered?</span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Fresh menu, capture actionable customer feedback, surveys to create new menu items, reliable owned delivery service </span></p></td></tr><tr style="height: 0pt;"><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Reduce</span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Which factors should be reduced well below the industry’s standard?</span></p></td><td style="border-bottom: solid #000000 1pt; border-color: rgb(0, 0, 0); border-left: solid #000000 1pt; border-right: solid #000000 1pt; border-style: solid; border-top: solid #000000 1pt; border-width: 1pt; overflow-wrap: break-word; overflow: hidden; padding: 5pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Reliance on third party delivery services, offers</span></p></td></tr></tbody></table>
</div><div align="left" dir="ltr" style="margin-left: 0pt;"><span id="docs-internal-guid-cbd297fe-7fff-0295-c717-84b3411b8153"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The diagram outlines an example of how the restaurant can apply the Four Actions Framework to identify the competing factors to drive customer value. </span></p><div><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><div align="left" dir="ltr" style="margin-left: 0.75pt;"><br />
</div><div align="left" dir="ltr" style="margin-left: 0.75pt;"><span id="docs-internal-guid-bbc5bd4e-7fff-a02c-90de-b3fba94c51a9"><div align="left" dir="ltr" style="margin-left: 0.75pt;"><table style="border-collapse: collapse; border: medium none;"><colgroup><col width="163"></col><col width="169"></col></colgroup><tbody><tr style="height: 15.75pt;"><td style="border-bottom: solid #000000 0.75pt; border-color: rgb(0, 0, 0); border-left: solid #000000 0.75pt; border-right: solid #000000 0.75pt; border-style: solid; border-top: solid #000000 0.75pt; border-width: 0.75pt; overflow-wrap: break-word; overflow: hidden; padding: 2pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Eliminate</span></p></td><td style="border-bottom: solid #000000 0.75pt; border-color: rgb(0, 0, 0); border-left: solid #000000 0.75pt; border-right: solid #000000 0.75pt; border-style: solid; border-top: solid #000000 0.75pt; border-width: 0.75pt; overflow-wrap: break-word; overflow: hidden; padding: 2pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Raise</span></p></td></tr><tr style="height: 39pt;"><td style="border-bottom: solid #000000 0.75pt; border-color: rgb(0, 0, 0); border-left: solid #000000 0.75pt; border-right: solid #000000 0.75pt; border-style: solid; border-top: solid #000000 0.75pt; border-width: 0.75pt; overflow-wrap: break-word; overflow: hidden; padding: 2pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Non popular items from the menu</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Daily specials</span></p></td><td style="border-bottom: solid #000000 0.75pt; border-color: rgb(0, 0, 0); border-left: solid #000000 0.75pt; border-right: solid #000000 0.75pt; border-style: solid; border-top: solid #000000 0.75pt; border-width: 0.75pt; overflow-wrap: break-word; overflow: hidden; padding: 2pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Customer engagement</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Customer satisfaction</span></p></td></tr><tr style="height: 15.75pt;"><td style="border-bottom: solid #000000 0.75pt; border-color: rgb(0, 0, 0); border-left: solid #000000 0.75pt; border-right: solid #000000 0.75pt; border-style: solid; border-top: solid #000000 0.75pt; border-width: 0.75pt; overflow-wrap: break-word; overflow: hidden; padding: 2pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Reduce</span></p></td><td style="border-bottom: solid #000000 0.75pt; border-color: rgb(0, 0, 0); border-left: solid #000000 0.75pt; border-right: solid #000000 0.75pt; border-style: solid; border-top: solid #000000 0.75pt; border-width: 0.75pt; overflow-wrap: break-word; overflow: hidden; padding: 2pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Create</span></p></td></tr><tr style="height: 87pt;"><td style="border-bottom: solid #000000 0.75pt; border-color: rgb(0, 0, 0); border-left: solid #000000 0.75pt; border-right: solid #000000 0.75pt; border-style: solid; border-top: solid #000000 0.75pt; border-width: 0.75pt; overflow-wrap: break-word; overflow: hidden; padding: 2pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Reliance on third party delivery service</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Offers</span></p></td><td style="border-bottom: solid #000000 0.75pt; border-color: rgb(0, 0, 0); border-left: solid #000000 0.75pt; border-right: solid #000000 0.75pt; border-style: solid; border-top: solid #000000 0.75pt; border-width: 0.75pt; overflow-wrap: break-word; overflow: hidden; padding: 2pt; vertical-align: top;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Surveys to create new menu items</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Fresh menu</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Ability to capture customer feedback</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Reliable delivery service</span></p><br /></td></tr></tbody></table></div></span></div><br /></span></div></span></div><div align="left" dir="ltr" style="margin-left: 0pt;"><span id="docs-internal-guid-310966ab-7fff-ae30-db16-472dbf652d3c"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The competing factors identified in the Four Actions Framework can be used to plot the Strategy Canvas.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">Strategy canvas</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The Strategy Canvas is developed by the authors to use as an action framework and diagnostic tool to understand the current state of the market and to identify future prospects where the organization can create value innovation. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The horizontal axis represents the competing factors for the market while the vertical axis represents the level of value received by the custom across the competing factors. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">The diagram below displays the Strategy Canvas for the restaurant example. As you can see in the example below how my favorite Indian restaurant differentiates itself from the competition while still driving customer value. </span></p><div><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-4Xl5hGq6RPM/YM6M4dZxJUI/AAAAAAAAANU/xBz9JguWrsIzOuUgpAZ0csj5Jn_8mwZCACLcBGAsYHQ/s838/The%2Bstrategy%2Bcanvas%2Bof%2Bmy%2Bfavorite%2BIndian%2Brestaurant.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Strategy canvas of my favorite Indian restaurant" border="0" data-original-height="518" data-original-width="838" src="https://1.bp.blogspot.com/-4Xl5hGq6RPM/YM6M4dZxJUI/AAAAAAAAANU/xBz9JguWrsIzOuUgpAZ0csj5Jn_8mwZCACLcBGAsYHQ/s16000/The%2Bstrategy%2Bcanvas%2Bof%2Bmy%2Bfavorite%2BIndian%2Brestaurant.png" title="Strategy canvas of my favorite Indian restaurant" /></a></div><br /><div><br /></div><div><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><br /></span></div><div><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline;">In conclusion, </span><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">the </span><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;">Blue Ocean Strategy</span><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"> is applied by many organizations like Cirque du Soleil, Apple and Netflix to create new market space without any competition and thus continue to drive profitability while still creating differentiation. However given the pandemic and persistent lockdown this has become more important for many organizations going through transformation to survive and thrive in the new normal.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;">Please refer to </span><a href="https://www.blueoceanstrategy.com" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline;">https://www.blueoceanstrategy.com</span></a><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline;"> to learn more about Blue Ocean Strategy and the analytical tools and frameworks provided by W. Chan Kim and Renée Mauborgne to further explore the possibilities of the Blue Ocean. </span></p></span></div></span></div></span></span></div></span>Unknownnoreply@blogger.com